عنوان انگلیسی مقاله:
Sustainable business models and eco-innovation: A life cycle assessment
ترجمه فارسی عنوان مقاله:
مدل های تجاری پایدار و نوآوری در محیط زیست: ارزیابی چرخه زندگی
Sciencedirect - Elsevier - Journal of Cleaner Production, 266 (2020) 121954: doi:10:1016/j:jclepro:2020:121954
Eco-innovative business models are prominent elements of the development of sustainable production and consumption systems in organizations of all sizes, especially for small and medium enterprises, where a key challenge is to direct eco-innovation strategies toward the goals of their business model. Therefore, using product life cycle assessment, this research analyzed the alignment between the sus- tainable business model and the eco-innovative strategies of a Brazilian company in the veterinary homeopathy pharmaceutical industry. Disregarding the controversial discussion about homeopathy, this activity has shown signiﬁcant growth, having a representative economic importance in the animal protein production chain. The research adopted a case study method for one of Brazil’s leading com- panies in this activity. Data were collected through interviews, process analysis and company records. The results were built through quantitative and qualitative techniques that demonstrated that the eco- innovations developed by the company are directed toward the creation of new production methods and, above all, new products. The management model was framed in the “adopt a management role” archetype, in accordance with the literature. It was found that eco-innovation strategies are important for the development of the company’s business model and that this alignment is possible only when there is a management system and investments in the company’s ability to eco-innovate in product, process and organizational structure.© 2020 Elsevier Ltd. All rights reserved.
Keywords: Agribusiness | Sustainable development indicators | Organizational innovation | Veterinary medicine