عنوان انگلیسی مقاله:
Website and e-shop Development as an e business Teaching Programme Innovation in Management Education
ترجمه فارسی عنوان مقاله:
توسعه وب سایت و فروشگاه الکترونیکی به عنوان یک برنامه آموزش کسب و کار الکترونیکی نوآوری در آموزش مدیریت
ScienceDirect - Elsevier - Procedia Computer Science 176 (2020) 2476–2486
The article points out the need to introduce practical e-business learning in management education in Poland in order to adapt it to the labour market demand for new professionals such as digital manager, e commerce manager or e-commerce front-end developer. It also presents both the results of a research on the curricula of business studies and the conclusions of a survey conducted among students of the Faculty of Management, UTP University of Science and Technology in Bydgoszcz, Poland, who attended the e-business/e-commerce classes. It follows that the practical implementation of this subject is not popular in major economics and management courses, while among the public universities studied only UTP conduct classes using WordPress. According to the respondents, this area of knowledge is necessary, and the course itself is attractive and will be useful in the future. Therefore, research results indicate an innovative character of the presented teaching approach.© 2020 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0)Peer-review under responsibility of the scientific committee of the KES International.
Keywords: e-business education | e-commerce education | managers education | higher education | WordPress;