عنوان انگلیسی مقاله:
Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction
ترجمه فارسی عنوان مقاله:
ویژگی های عمومی و اسلامی برای مقاصد اکثریت غیر مسلمان: کاربرد نظریه سه عاملی برای رضایت مشتری
Sciencedirect - Elsevier - Heliyon, 6 (2017) e04324: doi:10:1016/j:heliyon:2020:e04324
To provide Muslim-friendly tourism and attract Muslim tourists, destination marketers must not only consider the generic attributes commonly available at the destination, they must also ensure the availability of attributes that serve the needs of Muslim tourists: Islamic attributes. This study identiﬁes and classiﬁes generic and Islamic attributes as basic, performance, and excitement factors in accordance with the three-factor theory of customer satisfaction to emphasise that the three factors may have different impacts on tourist satisfaction. This study also examines the inﬂuence of the three factors on satisfaction and the consequences of satisfaction on tourists behavioural and attitudinal loyalty. A survey was conducted with 604 Muslim tourists who visited non-Muslim destinations. The results showed that all generic attributes inﬂuenced Muslim tourists satisfaction, whereas for Islamic attributes, only the classiﬁcation of excitement factors signiﬁcantly affected their satisfaction. The con- sequences of satisfaction were also found to have a signiﬁcant effect on increasing tourists’ behavioural and attitudinal loyalty.
Keywords: Generic attributes | Islamic attributes | Tourist satisfaction | Behavioural loyalty | Attitudinal loyalty | Three-factor theory of customer satisfaction | Muslim-friendly tourism | Social sciences | Tourism | Tourism management | Business | Management | Marketing