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دسته بندی:
زنجیره تامین - supply chain
سال انتشار:
2021
عنوان انگلیسی مقاله:
The influence of online review adoption on the profitability of capacitated supply chains
ترجمه فارسی عنوان مقاله:
تأثیر پذیرش بازبینی آنلاین بر سودآوری زنجیره های تأمین خازنی
منبع:
Sciencedirect - Elsevier -
نویسنده:
Xianjin Du
چکیده انگلیسی:
The paper explores the influence of online review adoption on supply chain profitability
under the presence of a capacity constraint. Nowadays, customers increasingly rely on online
reviews for decision making, and online retailers regard reviews as a norm. Although online
reviews have been extensively examined in marketing disciplines, little research has been
conducted to investigate their influence from a supply chain perspective. In addition, previous
research has largely focused on how online review information can influence customer
purchase behaviours, but ignores the more basic decision: whether and when companies
should adopt reviews. This paper examines the online review adoption decision from a
capacitated supply chain perspective through mathematical modelling and simulation. The simulation considers the influence of variables including online review adoption decisions,
capacity constraint level, lost sales penalty level and product quality estimation on supply
chain profitability. Generally, we find that online reviews can bring more profit to the supply
chain than without online reviews, although such influence is moderated by the other three
variables. The findings reveal the complexity of the contextual variable impacts on online
review adoption, and demonstrate that decisions concerning the adoption of online reviews
should take all supply-chain-related variables into consideration rather than only aiming for
increasing customer orders.
Keywords: Online reviews | supply chain | capacity constraint | simulation | inventory management
قیمت: رایگان
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