دانلود مقاله انگلیسی رایگان:طراحی شبکه زنجیره تأمین با در نظر گرفتن رفتار روانشناختی مشتری-دیدگاه 4PL - 2021
دانلود بهترین مقالات isi همراه با ترجمه فارسی 2
دانلود مقاله انگلیسی زنجیره تامین رایگان
  • Supply Chain Network Design Considering Customer Psychological Behavior-A 4PL Perspective Supply Chain Network Design Considering Customer Psychological Behavior-A 4PL Perspective
    Supply Chain Network Design Considering Customer Psychological Behavior-A 4PL Perspective

    سال انتشار:

    2021


    عنوان انگلیسی مقاله:

    Supply Chain Network Design Considering Customer Psychological Behavior-A 4PL Perspective


    ترجمه فارسی عنوان مقاله:

    طراحی شبکه زنجیره تأمین با در نظر گرفتن رفتار روانشناختی مشتری-دیدگاه 4PL


    منبع:

    Sciencedirect - Elsevier - Computers & Industrial Engineering, Journal Pre-proof, 107484: doi:10:1016/j:cie:2021:107484


    نویسنده:

    Min Huang


    چکیده انگلیسی:

    From the perspective of Fourth Party Logistics, a novel supply chain network design problem considering customer psychological behavior is proposed in this paper. First, we calculate the minimum cost of the supply chain network design in Fourth Party Logistics when the demand of customers is fully satisfied. In the shortage of the investment in the process of supply chain network design, the demand of customers can be partially satisfied. Then, customer psychological behavior is considered to maximize the value function of customer satisfaction under cost constraint. After introducing the definitions of the psychological reference point and the service level for customers based on the prospect theory, we formulate a non-linear integer programming model for Fourth Party Logistics network design problem. Since the objective function of the proposed model is non-linear, an approximation linearization method is introduced to adjust the proposed model to be an equivalent linear model. Numerical experiments are designed to justify the effectiveness of the proposed method. Through a thorough analysis on customer psychological behavior, it can be seen that customers tend to be more risk-averse for gains than risk-seeking for losses in Fourth Party Logistics supply chain network design. Moreover, valuable investment insights are recapitulated. This proposed method provides an effective tool for a Fourth Party Logistics provider to give reasonable suggestions to an investor in Fourth Party Logistics supply chain network design. Furthermore, we extended the basic model of 4PL supply chain network design considering customer satisfaction with multiple commodities and provided a solution method based on greedy adding heuristic to further reduce the calculation time for large scale cases.
    Key words: Fourth Party Logistics | Supply Chain Network Design | Psychological Behavior | Customer Satisfaction | Approximation Linearization


    سطح: متوسط
    تعداد صفحات فایل pdf انگلیسی: 30
    حجم فایل: 5617 کیلوبایت

    قیمت: رایگان


    توضیحات اضافی:




اگر این مقاله را پسندیدید آن را در شبکه های اجتماعی به اشتراک بگذارید (برای به اشتراک گذاری بر روی ایکن های زیر کلیک کنید)

تعداد نظرات : 0

الزامی
الزامی
الزامی
rss مقالات ترجمه شده rss مقالات انگلیسی rss کتاب های انگلیسی rss مقالات آموزشی
logo-samandehi