دانلود مقاله انگلیسی رایگان:پیامدهای خوش بینی سبز بر مدیریت پایدار زنجیره تأمین - 2021
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  • Implications of green optimism upon sustainable supply chain management Implications of green optimism upon sustainable supply chain management
    Implications of green optimism upon sustainable supply chain management

    سال انتشار:

    2021


    عنوان انگلیسی مقاله:

    Implications of green optimism upon sustainable supply chain management


    ترجمه فارسی عنوان مقاله:

    پیامدهای خوش بینی سبز بر مدیریت پایدار زنجیره تأمین


    منبع:

    Sciencedirect - Elsevier - European Journal of Operational Research, 295 (2021) 131-139: doi:10:1016/j:ejor:2021:02:036


    نویسنده:

    Minyue Jin


    چکیده انگلیسی:

    In recent years, managers have increasingly integrated sustainability into their business models. However, they might overestimate the premium that average consumers are willing to pay for the environment. In this paper, we formulate a game-theoretical model that illustrates the impacts of green optimism which refers to managers’ optimistic bias about consumer environmental awareness. We consider a sustainable supply chain in which one manufacturer invests in green product development and sells the green product through one retailer. Each firm within the supply chain is operated by one manager who is either realistic or optimistic. Contrary to conventional wisdom, we find that managers’ optimistic bias might discourage investment in green product development. We also find that green optimism is always detrimental to the upstream manufacturer, but might be beneficial to the downstream retailer. Surprisingly, under certain conditions, green optimism can be detrimental to all stakeholders, i.e., firms in the supply chain, consumers, and the environment. This study suggests an interesting link between supply chain management and human resource management; that is, within a sustainable supply chain those managers who are optimistic about the future of green business might be an obstacle to the success of green business.
    Keywords: Supply chain management | Sustainability | Optimism | Game theory | Green product development


    سطح: متوسط
    تعداد صفحات فایل pdf انگلیسی: 9
    حجم فایل: 697 کیلوبایت

    قیمت: رایگان


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