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دسته بندی:
زنجیره تامین - supply chain
سال انتشار:
2021
عنوان انگلیسی مقاله:
Implications of green optimism upon sustainable supply chain management
ترجمه فارسی عنوان مقاله:
پیامدهای خوش بینی سبز بر مدیریت پایدار زنجیره تأمین
منبع:
Sciencedirect - Elsevier - European Journal of Operational Research, 295 (2021) 131-139: doi:10:1016/j:ejor:2021:02:036
نویسنده:
Minyue Jin
چکیده انگلیسی:
In recent years, managers have increasingly integrated sustainability into their business models. However,
they might overestimate the premium that average consumers are willing to pay for the environment. In
this paper, we formulate a game-theoretical model that illustrates the impacts of green optimism which
refers to managers’ optimistic bias about consumer environmental awareness. We consider a sustainable
supply chain in which one manufacturer invests in green product development and sells the green product through one retailer. Each firm within the supply chain is operated by one manager who is either
realistic or optimistic. Contrary to conventional wisdom, we find that managers’ optimistic bias might
discourage investment in green product development. We also find that green optimism is always detrimental to the upstream manufacturer, but might be beneficial to the downstream retailer. Surprisingly,
under certain conditions, green optimism can be detrimental to all stakeholders, i.e., firms in the supply chain, consumers, and the environment. This study suggests an interesting link between supply chain
management and human resource management; that is, within a sustainable supply chain those managers who are optimistic about the future of green business might be an obstacle to the success of green
business.
Keywords: Supply chain management | Sustainability | Optimism | Game theory | Green product development
قیمت: رایگان
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