عنوان انگلیسی مقاله:
Managerial strategies for process innovation through the perspective of competition among supply chain members
ترجمه فارسی عنوان مقاله:
استراتژی های مدیریتی برای نوآوری فرآیند از طریق چشم انداز رقابت بین اعضای زنجیره تامین
Sciencedirect - Elsevier - Journal of Cleaner Production, 296 (2021) 126532: doi:10:1016/j:jclepro:2021:126532
This article considers a dynamic supply chain environment consisting of one manufacturer and two retailers. This paper aims to study a retailer facing the an upstream (manufacturer) while implementing technology innovation and facing another retailer (competitor) in competition in the same industry. Speciﬁcally, this paper studies how should the retailer choose the control strategies to gain an advantage over the competition? In the corresponding situations, how should the manufacturer optimize its strategies? The paper describes the problem as a Stackelberg game between the manufacturer and the retailers and a Nash game between the two retailers. Through careful study of analytical solutions and numerical cases, the study has drawn some conclusions of management signiﬁcance. First, this paper abstracts the process innovation, and creatively characterises the manufacturer’s mastery of green innovation technology during production through a dynamic process. This paper ﬁnds that process innovation is the optimal strategy for the manufacturer in the long-term operation. Second, the strategy of the manufacturer about process innovation is inﬂuenced by different strategies of different retailers and different market conditions. However, the manufacturer will obtain more beneﬁt if the retailer with low advertising inﬂuence in the same industry occupies the main market. Finally, this paper mainly considers the advertising competition between retailers. The retailer with low advertising inﬂuence should make full use of the weapon of advertising publicity to improve its competitive advantages in the same industry.© 2021 Elsevier Ltd. All rights reserved.
Keywords: Process innovation | Advertising | Differential games | Green innovation technology