دسته بندی:

مدیریت دانش - knowledge management

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سال انتشار:

2021

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عنوان انگلیسی مقاله:

Big data management capabilities in the hospitality sector: Service innovation and customer generated online quality ratings

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ترجمه فارسی عنوان مقاله:

قابلیت‌های مدیریت داده‌های بزرگ در بخش مهمان‌نوازی: نوآوری خدمات و رتبه‌بندی کیفیت آنلاین توسط مشتری

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منبع:

ScienceDirect- Elsevier- Computers in Human Behavior, 121 (2021) 106777: doi:10:1016/j:chb:2021:106777

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نویسنده:

Saqib Shamim

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چکیده انگلیسی:

Despite the wide usage of big data in tourism and the hospitality sector, little research has been done to un- derstand the role of organizations’ capability of managing big data in value creation. This study bridges this gap by investigating how big data management capabilities lead to service innovation and high online quality rat- ings. Instead of treating big data management as a whole, we access big data management capabilities at the strategic and operational level. Using a sample of 202 hotels in Pakistan, we collected the primary data for big data capabilities, knowledge creation and service innovation; the secondary data about quality rating were collected from Booking.com. Structural equation modelling through SmartPLS was used for data analysis. The results indicated that big data management capabilities lead to high online quality ratings through the mediation of knowledge creation and service innovation. We contribute to the current literature by empirically testing how strategic level big data capabilities enable the firm to add value in innovativeness and positive online quality ratings through acquiring, contextualizing, experimenting and applying big data. Author contribution
keywords: مدیریت داده های بزرگ | قابلیت های پویا | نوآوری خدمات | ایجاد دانش | رتبه بندی کیفیت آنلاین ایجاد شده توسط مشتری | مهمان نوازی | Big data management | Dynamic capabilities | Service innovation | Knowledge creation | Customer generated online quality rating | Hospitality

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قیمت: رایگان

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توضیحات اضافی:

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