دسته بندی:

مدیریت دانش - knowledge management

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سال انتشار:

2021

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عنوان انگلیسی مقاله:

The effects of subsidiary?s leadership and entrepreneurship on international marketing knowledge transfer and new product development

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ترجمه فارسی عنوان مقاله:

تأثیرات رهبری فرعی و کارآفرینی در انتقال دانش بین المللی بازاریابی و توسعه محصول جدید

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منبع:

ScienceDirect- Elsevier- International Business Review, Corrected proof, 101928: doi:10:1016/j:ibusrev:2021:101928

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نویسنده:

Cátia Fernandes Crespo

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چکیده انگلیسی:

This study investigates the role of a strong subsidiary leadership and entrepreneurial culture in the promotion of marketing knowledge inflows. We further examine their consequences on the subsidiary’s ability to develop new products when moderated by the tacitness of knowledge. The data were collected from 202 Portuguese sub- sidiaries of multinational corporations and were analyzed using partial least squares structural equation modelling to test the hypotheses. The results indicate that subsidiaries’ strong leadership support and entre- preneurial culture are fundamental mechanisms that foster marketing knowledge inflows from both the head- quarters and peer subsidiaries. Moreover, marketing knowledge inflows enhance the focal subsidiary’s innovation abilities. We also find that tacit knowledge exerts contradictory moderating effects on the transfers of marketing knowledge, carrying distinct implications for a subsidiary’s knowledge management. The results expand our understanding of the effectiveness of transferring marketing knowledge among multinational cor- porations’ (MNCs) subsidiaries.
keywords: دانش بازاریابی | شرکت تابعه | رهبری | کارآفرینی | تنگی | توسعه محصول جدید | Marketing knowledge | Subsidiary | Leadership | Entrepreneurship | Tacitness | New product development

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قیمت: رایگان

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توضیحات اضافی:

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