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دسته بندی:
زنجیره تامین - supply chain
سال انتشار:
2017
عنوان انگلیسی مقاله:
A profit maximization for a reverse logistics dual-channel supply chain with a return policy
ترجمه فارسی عنوان مقاله:
به حداکثر رساندن سود برای لجستیک زنجیره تامین دو کاناله با سیاست بازگشت
منبع:
Sciencedirect - Elsevier - Computers & Industrial Engineering, 106 (2017) 58-82. doi:10.1016/j.cie.2017.01.024
نویسنده:
Raaid Batarfi ⇑, Mohamad Y. Jaber, Salem M. Aljazzar
چکیده انگلیسی:
In the last few decades, the rapid development of e-commerce technologies has encouraged many man
ufacturers to adopt an online channel in addition to their existing traditional retail channel, which
resulted in redesigning their supply chain channel structure. Additionally, an increasing number of man
ufacturers nowadays offer a return policy to attract more customers and to stay competitive. This paper
studies a supply chain system, which is comprised of production, refurbishing, collection, and waste dis
posal processes. A return policy in which customers can return the purchased item for a refund is also
considered. Two selling strategies, a single-channel strategy (i.e., a retail channel) and a dual-channel
(i.e., a retail channel and an online channel) strategy are discussed from which mathematical models
are developed. The purpose is to examine the effect of different return policies on the behavior of SC sys
tems before and after adopting the dual-channel. In both strategies, the paper analyzes the change in the
profit, the pricing and inventory decisions. Numerical examples and sensitivity analyses are provided
with their results discussed. The findings of this paper demonstrate that in both strategies, the more gen
erous the return policy is, the higher the demand, the selling prices and the overall profit. The findings
also indicate that adopting a dual-channel strategy is more profitable to the supply chain.
Keywords: Supply chain | Reverse logistics | Dual-channel | Return policy |Customization |Refurbish
قیمت: رایگان
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