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دسته بندی:
مدیریت بازاریابی - Marketing Management
سال انتشار:
2017
عنوان انگلیسی مقاله:
The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites
ترجمه فارسی عنوان مقاله:
بخش اجتماعی پایداری: رفاه به عنوان راننده و نتیجه روابط اجتماعی و تعاملات در سایت های شبکه های اجتماعی
منبع:
Sciencedirect - Elsevier - Technological Forecasting & Social Change,Corrected proof,doi:10.1016/j.techfore.2017.06.031
نویسنده:
Andreas Munzela,⁎, Lars Meyer-Waardena, Jean-Philippe Galan
چکیده انگلیسی:
Although social sustainability involves processes that promote well-being, it is often neglected in the sustain
ability debate. Social networking sites (SNSs) such as Facebook are now pervasive venues for constant inter
personal communication and interaction, as well as general social connectedness. The debate between cyber
optimists and cyberpessimists about the implications of SNS use for well-being persists. The present study adopts
a social sustainability perspective and seeks to further elucidate two competing hypotheses; thus, subjective
well-being is included as a driver and an outcome of SNS use and social network characteristics. We conducted a
survey of 678 Facebook users across various age categories and then applied a two-step approach to analyze the
data. The results reveal that although the structural parameters seem to widely support the social enhancement
hypothesis, a more differentiated analysis shows that highly extraverted individuals spend more time on
Facebook when they are unhappy. Furthermore, the more time that such extraverts spend on Facebook, the more
they believe that it improves their overall well-being. This finding is further supported by our identification of a
four-class structure in which a clear distinction of users emerges based on age, gender, and extraversion.
Keywords: Social sustainability | Social networking sites | Facebook | Subjective well-being | Social enhancement hypothesis | Social compensation hypothesis
قیمت: رایگان
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