با سلام خدمت کاربران در صورتی که با خطای سیستم پرداخت بانکی مواجه شدید از طریق کارت به کارت (6037997535328901 بانک ملی ناصر خنجری ) مقاله خود را دریافت کنید (تا مشکل رفع گردد).
ردیف | عنوان | نوع |
---|---|---|
1 |
Linking AI quality performance and customer engagement: The moderating effect of AI preference
پیوند عملکرد کیفیت هوش مصنوعی و تعامل مشتری: اثر تعدیل کننده ترجیح هوش مصنوعی-2020 Drawing upon affordance theory, this study positions artificial intelligence (AI) as a commercial service in examining
its influence on customer engagement in the hotel context. In particular, we seek to understand linkages
between customer perceptions of AI service quality, AI customer satisfaction and engagement. Given the multiplicity
of services offered by service organisations, customers’ preference for AI service is modelled as a
moderator of customer perceptions and attitudes towards AI. Data was collected from a sample of hotel customers
in Australia who had previously used AI tools or services. Our results reveal a significant chain effect
between AI service indicators, service quality perceptions, AI satisfaction and customer engagement. AI preference
has a significant moderation effect on information quality and satisfaction. These findings provide new
insights into the consumer services literature and have important implications for marketing practitioners. Keywords: Artificial intelligence | AI satisfaction | AI preference | Service quality | Customer engagement |
مقاله انگلیسی |