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نتیجه جستجو - Aesthetic experience

تعداد مقالات یافته شده: 2
ردیف عنوان نوع
1 Using an AI creativity system to explore how aesthetic experiences are processed along the brain’s perceptual neural pathways
استفاده از یک سیستم خلاقیت هوش مصنوعی برای بررسی نحوه پردازش تجارب زیبایی شناختی در مسیرهای عصبی ادراکی مغز-2020
With the increased sophistication of AI techniques, the application of these systems has been expanding to ever newer fields. Increasingly, these systems are being used in modeling of human aesthetics and creativity, e.g. how humans create artworks and design products. Our lab has developed one such AI creativity deep learning system that can be used to create artworks in the form of images and videos. In this paper, we describe this system and its use in studying the human visual system and the formation of aesthetic experiences. Specifically, we show how time-based AI created media can be used to explore the nature of the dual-pathway neuro-architecture of the human visual system and how this relates to higher cognitive judgments such as aesthetic experiences that rely on these divergent information streams. We propose a theoretical framework for how the movement within percepts such as video clips, causes the engagement of reflexive attention and a subsequent focus on visual information that are primarily processed via the dorsal stream, thereby modulating aesthetic experiences that rely on information relayed via the ventral stream. We outline our recent study in support of our proposed framework, which serves as the first study that investigates the relationship between the two visual streams and aesthetic experiences.
Keywords: Neuroscience | Brain simulation | Artificial intelligence | Deep learning | Visual pathways | Neural pathways | Neuro-architecture | Aesthetics
مقاله انگلیسی
2 When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions
وقتی که هنر فناوری را برآورده می کند: نقش واقعیت تقویت شده در ارتقای تجربیات موزه و قصدهای خرید-2018
As augmented reality (AR) has been increasingly adopted by various industries as a marketing tool, tourism practitioners have come to recognize its promising potential in staging experiences. Despite the extensive discussions around ARs managerial implications, academic inquiry into how to adopt AR technology in museum tourism contexts remains rare. Building on this emerging stream of scholarly literature, the current study attempts to examine the impact of information type (dynamic verbal vs. dynamic visual cues) and augmenting immersive scenes (high vs. low virtual presence) on visitors evaluation of the AR-facilitated museum experience and their subsequent purchase intentions. Using an experimental approach, the results demonstrate that compared with dynamic visual cues, dynamic verbal cues lead to visitors higher levels of willingness to pay more and such effect is more salient when environmental augmentation provides a high level of virtual presence. Such effects can be explained by the psychological mechanism of mental imagery.
keywords: Augmented reality |Museum experience |Aesthetic experience |Attentional control theory |Mental imagery theory
مقاله انگلیسی
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