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Rural tourism as a promising trend of small business in Georgia: Topicality, capabilities, peculiarities
گردشگری روستایی به عنوان یک روند نوید بخش کسب و کار کوچک در گرجستان: اهمیت، قابلیت ها، ویژگی ها-2017 The article analyses prospects for the development of small tourism business in Georgia, in particular in
rural settlements e so-called “rural tourism” (agritourism, farming tourism) which is a fast emerging
sector of small entrepreneurship.
Capabilities and conditions for the development of rural tourism are examined for different regions of
Georgia. As it is noted, there are distinguishing characteristics in each region (natural environment,
economic level, traditions of economic management, rules for family farm arrangement, rituals and
customs, etc.) which differ regions from each other.
Careful consideration is given to the objects which are of interest for agritourists in rural settlements in
Georgian regions: Kakheti, mountainous area of Georgia (Svaneti, Racha-Lechkhumi, Mtskheta-Mtianeti),
Achara, Guria, Samegrelo, Imereti, Shida and Kvemo Kartli, as well as to the issues of readiness for their
acceptance.
It is emphasized in the article that the development of rural tourism in the country will promote
economic growth in the regions, ensure employment of local people, improve their well-being, and, what
is most crucially for mountainous regions, solve pressing demographic problem (depopulation of vil
lages, ageing of population, young peoples migration to urban areas, etc.).
Keywords: Rural tourism | Agritourism | Small business | Income source | Family guest house |
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