دانلود و نمایش مقالات مرتبط با Attitudes::صفحه 6
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نتیجه جستجو - Attitudes

تعداد مقالات یافته شده: 218
ردیف عنوان نوع
51 An exploration of celebrity business ventures and their appeal to fans and non-fans
کاوش در مشاغل تجاری افراد مشهور و جذابیت آنها برای طرفداران و غیر طرفداران-2020
Recently, an increasing number of celebrities have launched their own businesses. Although celebrity entrepreneurs may expect their credibility to enhance customers’ purchase intentions, this study does not find this effect. Instead, it finds that customers’ purchase intentions rely mainly on customers’ attitudes toward the celebrity’s venture brand. Customers’ perceived congruence between a celebrity and the celebrity’s business significantly affects their brand attitudes. Additionally, this study finds that a celebrity’s credibility can only increase fans’ positive attitudes toward the celebrity’s venture brand; therefore, being a celebrity entrepreneur is riskier than being a brand endorser in terms of consumer attitude.
Keywords: Celebrity brand | Celebrity business venture | Celebrity entrepreneurship
مقاله انگلیسی
52 Do international marketing simulations provide an authentic assessment of learning? A student perspective
آیا شبیه سازی بازاریابی بین المللی ارزیابی معتبر از یادگیری ارائه می دهد؟ دیدگاه دانشجویی-2020
This paper seeks to determine whether international marketing simulations provide an authentic assessment of learning. The principles of authentic assessment dictate that assigned learning activities be aligned with the attitudes, skills and knowledge that students will be required to demonstrate in the real world. Research on the application of authentic assessment principles in management education is limited and most of the works that have examined the issue have done so from the perspective of the educator, not the student. A content analysis was undertaken of 122 final reports submitted by teams participating in an online international marketing simulation. The results demonstrate that the simulation provided students with opportunities for reflection and the development of an understanding of the real world of international marketing, with all its complexities and challenges. The simulation also allowed students to receive feedback, correct mistakes and gain an appreciation of the varied activities that contribute to the achievement of an overall objective. Students did not, however, appreciate the transferability of skills acquired in the simulation to other domains of knowledge. Similarly, the final reports did not reflect a significant appreciation of the communication and collaboration benefits that simulations should provide. Further, provision of instructional support was shown to have no impact on students perceptions of the simulations authenticity.
Keywords: Authentic assessment | International marketing simulation | Business simulation | Learning | Marketing education | Scaffolding | International marketing | Management education
مقاله انگلیسی
53 Entrepreneurship education programmes: How learning, inspiration and resources affect intentions for new venture creation in a developing economy
برنامه های آموزش کارآفرینی: چگونه یادگیری ، الهام و منابع بر اهداف ایجاد سرمایه گذاری جدید در اقتصاد در حال توسعه تأثیر می گذارند-2020
This paper develops and tests a model of pathways between participation in entrepreneurship education programmes (EEPs) and entrepreneurial intention. EEPs are degree programmes de- signed to provide mastery and experience over several years of academic study. Structural equation modelling on survey data gathered from 348 graduating students from eight universities in Pakistan showed how three EEP components (learning, inspiration and resources) influence intention: learning and inspiration activities both increase perceived norms for being an entrepreneur and students perceptions that they can be entrepreneurs (perceived control). Access to incubation resources had the strongest effect on intention by increasing perceived norms which in turn increases positive attitudes and perceived control. These findings provide insight into the conclusions drawn from previous studies by showing how positive student experience across different components of entrepreneurship programme have a positive impact on students’ intentions to start their own business.
Keywords: Entrepreneurship development | Entrepreneurial education | Entrepreneurial intention
مقاله انگلیسی
54 Evaluating the knowledge, attitudes and practices of healthcare workers towards adverse drug reaction reporting at a public tertiary hospital in Johannesburg
ارزیابی دانش ، نگرش و عملکرد کارکنان بهداشت و درمان نسبت به گزارش عوارض جانبی داروی مضر در یک بیمارستان عمومی دولتی جوهانسبورگ-2020
Background: Spontaneous reporting of adverse drug reactions is a method of monitoring the safety of drugs postmarketing, providing a way to discover new, rare or unnoticed adverse drug reactions. Despite its importance, there is widespread underreporting of adverse drug reactions by health care professionals in South Africa. The study assessed the knowledge, attitudes and practices of health care professionals on adverse drug reaction reporting at a tertiary public-sector hospital in Johannesburg, South Africa. Methods: A descriptive quantitative study using a questionnaire was conducted at a tertiary public-sector hospital in Johannesburg. A stratified sampling method was used to distribute questionnaires to doctors, nurses and pharmacists at the institution from July to November 2016. Results: Of the 338 questionnaires sent out, 297 health care professionals responded to the questionnaire (87.87% response rate). Half of the participants knew about reporting adverse drug reactions, and pharmacists were the most likely group to know how to report (82.61%) (p < 0.001). Ninety-seven percent of participants who had previously received adverse drug reaction training knew how to report them. Patient management, lack of knowledge and the time-consuming requirement of reporting featured as discouraging factors. Although, 58.59% of participants had encountered adverse drug reactions, only 16.50% had reported (p < 0.001). Conclusions: Despite an awareness of adverse drug reactions, participants were unlikely to report adverse drug reactions due to time constraints and a lack of knowledge. Adverse drug reaction reporting is essential to ensuring patient safety. The benefits of reporting should be emphasized by encouraging continuous professional development in pharmacovigilance and, placing more emphasis on adverse drug reactions at an undergraduate level.
Keywords: Pharmacovigilance | Adverse drug reaction reporting | Medicine safety | Healthcare professionals
مقاله انگلیسی
55 Knowledge, opinion and attitude about the Italian law on advance directives: a population-based survey
دانش ، نظر و نگرش در مورد قانون ایتالیایی در مورد دستورالعمل های پیشرفته: یک نظرسنجی مبتنی بر جمعیت-2020
Introduction: Advance directives are legal documents which individuals draw up to declare their treatment preferences and to appoint well-informed proxies to safeguard patient autonomy in critical situations when that individual is temporarily or no longer able to communicate these preferences. On December 22, 2017, the Italian Parliament approved the first law on end of life (“Provisions for informed consent and advance directives” L.219/2017), after a heated public and political debate lasting almost twenty years. Objective: The aim of this study was to investigate the awareness, knowledge, opinions and attitudes regarding Italian Law 219/2017 and advance directives among the Italian population 15 months after its entry into force. Methods A nationwide population-based survey was conducted by a certified public opinion survey company. A sample size of 2000 interviews was planned. A structured questionnaire was developed to investigate awareness, opinions and attitudes concerning the law by a multiprofessional research team. The agreed-on version was pretested on a sample of 70 selected participants. Results: The sample included 2000 valid interviews; 70.1% of respondents declared they had heard about the law on informed consent and advance directives. Respondents were asked to express their overall opinion on the law’s utility and importance: 88% declared that the law was quite or very important and 76% had a positive attitude towards making/registering advance directives. Conclusion: The principles of Italian Law 219/2017 are aligned with the ethical sentiment of the vast majority of the Italian population. It is crucial to stimulate discussion to increase knowledge and awareness in order to increase the number of advance directives.
Key words: Advance Directives | Informed Consent | Ethics | Survey
مقاله انگلیسی
56 Women’s Entrepreneurial Attitudes when Facing Restructuring Processes - study results
نگرشهای کارآفرینی زنان هنگام مواجهه با فرایندهای بازسازی - نتایج مطالعه-2020
The paper is theoretical and empirical in nature and presents an analysis of entrepreneurial attitudes among the employees of restructured companies. The first part, based on the literature on the subject, describes the interdependencies between the restructuring and entrepreneurial processes and the womens attitudes. These considerations were the basis of empirical research in which the above mentioned relationships were analysed. The quantitative research with the use of the CAPI method was conducted in 2019 and included female employees of restructured enterprises in the Zachodniopomorskie Voivodeship© 2020 The Authors. Published by Elsevier B.V.This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0)Peer-review under responsibility of the scientific committee of the KES International.
مقاله انگلیسی
57 Data Mining Approach in Evaluation of Sustainable Entrepreneurship
رویکرد داده کاوی در ارزیابی کارآفرینی پایدار-2020
In recent years, the concept of sustainable entrepreneurship has gained importance as a result of the growing importance of social and environmental activities undertaken by enterprises. Currently, such activities are an integral part of the functioning of enterprises, and their connection with traditionally understood entrepreneurship has contributed to the broader implementation of the concept of sustainable entrepreneurship. Under this concept, enterprises pursue various goals that include three groups: economic, ecological and social goals, with the last two groups being the subject of the study of this article. The article aims to present the results of the survey, their analysis and interpretation. The study focused on searching for similarities between enterprises and identifying on this basis specific characteristic behavioral patterns. Due to a large number of objects and features in the data set, we used Orange Data Mining. An approach to the analysis of survey data using the clustering method and visualization in the form of tables and charts were proposed—the analysis aimed at isolating the characteristic attitudes of enterprises in the implementation of social and environmental goals. The obtained results indicate the directions for improving their strategies in implementing the assumptions of the concept of sustainable entrepreneurship.© 2020 The Authors. Published by Elsevier B.V.This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0)Peer-review under responsibility of the scientific committee of the KES International.* Corresponding author. Tel.: +0-000-000-0000 ; fax: +0-000-000-0000 .E-mail address: author@institute.xxx1877-0509 © 2020 The Authors. Published by Elsevier B.V.This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0) Peer-review under responsibility of the scientific committee of the KES International.10.1016/j.procs.2020.09.284
Keywords: clustering analysis | data mining | economical goals | social | ecological | enterprise | sustainable entrepreneurship
مقاله انگلیسی
58 Age, gender, personality, ideological attitudes and individual differences in a persons news spectrum: how many and who might be prone to “filter bubbles” and “echo chambers” online?
سن ، جنس ، شخصیت ، نگرش های عقیدتی و تفاوت های فردی در طیف اخبار افراد: چه تعداد و چه کسی مستعد ابتلا به "حباب های فیلتر" و "اتاق های پژواک" بصورت آنلاین است؟-2020
Potential effects of demographics, personality, and ideological attitudes on the number of news sources consumed should be investigated. The number of news sources consumed, in turn, was seen as inverse proxy for the susceptibility to be caught in “filter bubbles” and/or “echo chambers” (online), which are hotly discussed topics also in politics. A sample of 1,681 (n ¼ 557 males) participants provided data on demographics, the Big Five as well as Right-Wing Authoritarianism (RWA) alongside the number of different news sources consumed and current voting preferences. Results showed that age (positively), gender (higher in males), Openness (positively), and RWA (negatively) predicted the number of different news sources consumed. The group of participants consuming news exclusively offline showed highest scores in Conscientiousness and lowest scores in Neuroticism compared to the “news feeds only” and the “news feeds and online” groups. However, less than 5% of the participants exclusively consumed news via news feeds of social networking sites. Participants who stated that they would not vote reported the lowest number of different news sources consumed. These findings reveal first insights into predisposing factors for the susceptibility to be caught in “filter bubbles” and/or “echo chamber” online and how this might be associated with voting preferences.
Keywords: Psychology | Media psychology | Individual differences | Digital media | Political science | Political behavior | News spectrum | Big Five | RWA | Filter bubble | Echo chamber
مقاله انگلیسی
59 The impact of entrepreneurship education and students entrepreneurial mindset: the mediating role of attitude and self-efficacy
The impact of entrepreneurship education and students entrepreneurial mindset: the mediating role of attitude and self-efficacy-2020
The main purpose of this study is to investigate the relationship between students entrepreneurship education and entrepreneurial mindset as well as understanding the mediating role of attitude and self-efficacy. The approach adopted in this study is a convenience random sampling method, which is widely used in entrepreneurship research. Participants were recruited from several universities in Malang of East Java in Indonesia undergoing an online survey and were calculated using structural equation modeling (SEM). The findings of this current study indicate that entrepreneurship education successfully influences entrepreneurial self-efficacy, entrepreneurial attitude, and the entrepreneurial mindset. On the other hand, entrepreneurial self-efficacy pro- motes entrepreneurial attitude instead of the entrepreneurial mindset. Furthermore, entrepreneurial attitude plays an essential role in mediating both entrepreneurship education and self-efficacy toward students entrepreneurial mindset.
Keywords: Education | Entrepreneurship education | Entrepreneurial self-efficacy | Attitudes towards entrepreneurship| Entrepreneurial mindset
مقاله انگلیسی
60 Optimal pricing in on-demand-service-platform-operations with hired agents and risk-sensitive customers in the blockchain era
قیمت گذاری بهینه در عملیات بر اساس تقاضا-خدمات-پلتفرم با نمایندگان استخدام شده و مشتریان حساس به ریسک در دوره بلاکچین-2019
On-demand service platforms are popular nowadays. Many platforms hire agents to serve customers who are risk sensitive towards the waiting-time. In this paper, we apply the mean-risk theory to analytically explore how the risk attitude of customers affects the optimal service pricing decision of the on-demand platform, consumer surplus (CS) of customers, the expected profit (EP) and profit risk (PR) of the plat- form (and the hired service agents). In the basic model, assuming consumers are homogeneous, we find that if the customers are more risk averse (risk seeking), the optimal service price will drop (increase). Comparing among the three different risk attitudes of customers, we find that when the customers are risk seeking, the CS and the platform’s EP are highest, even though the platform’s PR is also highest. While the opposite happens when the customers are risk averse. In the extended model with a market including customers with different risk attitudes, the blockchain technology helps the platform assess the proportion of risk seeking, risk neutral and risk averse customers accurately. We explore the optimal service prices under both the common pricing policy and the customized pricing policy (with-respect- to customer’s risk attitude), and derive the value of blockchain technology mediated customized service pricing strategy. We conclude by highlighting that the risk attitudes of customers play a critical role in determining the optimal on-demand service pricing, and the blockchain technology is a valuable techno- logical tool to help.
Keywords: Behavioral OR | Pricing | Platform operations | Mean-risk analysis | Blockchain
مقاله انگلیسی
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