دانلود و نمایش مقالات مرتبط با Cannibalization::صفحه 1
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نتیجه جستجو - Cannibalization

تعداد مقالات یافته شده: 7
ردیف عنوان نوع
1 The underexplored impacts of online consumer reviews: Pricing and new product design strategies in the O2O supply chain
تأثیرات کم سابقه مرور آنلاین مصرف کننده: قیمت گذاری و استراتژی های جدید طراحی محصول در زنجیره تامین O2O-2021
In recent years, online consumer reviews have become popular in platform sellers to increase product sales, and the literature has widely recognized those reviews’ positive impacts. Nevertheless, this paper identifies online consumer reviews’ negative impacts on the intra-brand competition (multi-product), and aims to study such effect on wholesale prices and product design strategies of players in the FMCG (Fast Moving Consumer Goods) O2O (online to offline) supply chain. We model the decentralized O2O supply chain facing intra-brand competition that consists of a platform seller (follower) and a manufacturer (leader) when the new product entries. We find that the intra-brand competition driven by the reviews’ increased-sales effect on the incumbent product causes the conflict. The platform seller prefers to limit such an effect if the new product’s consumer valuation is not sufficiently high, but the manufacturer benefits from it. Manufacturers can reduce the product line’s wholesale prices or lower down the new product quality to pre-empt the platform seller from limiting RE-I to coordinate the channel. This study contributes to O2O supply chain management literature by examining the possible negative impacts of online consumer reviews. Also, this study presents a new perspective to combine consumer reviews, pricing and product design strategies to coordinate the O2O channel.
Keywords: Cannibalization | Consumer reviews | Product design | FMCG O2O supply Chain management | Vertical relationship
مقاله انگلیسی
2 Enhancing supply chain production-marketing planning with geometric multivariate demand function (a case study of textile industry)
تقویت برنامه ریزی تولید و بازاریابی زنجیره تأمین با عملکرد هندسی تقاضای چند متغیره (مطالعه موردی صنعت نساجی)-2020
In this paper, a multi-period, multi-product, multi-site, multi-sales channel aggregate production planning problem including ordering preferences is presented in an integrated two-echelon supply chain to avoid the suboptimality caused by separate, sequential decisions of production and the marketing/retailing chain. Each customer demand class is affected by price, marketing expenditures and product quality involving customer willingness-to-pay. In addition, the immigration of customers between submarkets (i.e. cannibalization) is considered in the market-segmented environment due to imperfect segmentation. This research develops a geometric programming model to formulate the issue of joint price differentiation and multi-site aggregate production planning decisions by maximizing the total profit of the supply chain. To tackle the model and obtain solutions, we tailor an efficient analytical solution procedure to convert the original highly non-linear programming model into a convex programming equivalent. Finally, a numerical study of garment supply chain is presented to demonstrate the performance of the model and solution approaches. The research findings indicate a positive relationship between the scaling constant of price-dependent demand and the total profit rate. Moreover, as price gaps grow, the utility of price differentiation is decreased.
Keywords: Multi-site production planning | Integrated production-marketing | Price differentiation | Geometric programming | Non-linear programming
مقاله انگلیسی
3 Optimal production-sales policies and entry time for successive generations of new products
سیاست های بهینه تولید - فروش و زمان ورود برای نسل های بعدی محصولات جدید-2018
This paper explores the optimal initial inventory at launch, sales plan, and introduction time for a new generation of a product. We propose a multi-generation demand model that accounts for supply constraints. A mathematical model of the supply-restricted multi-generation diffusion problem is then developed and the optimal sales policy is derived. Closed-form analytical expressions as well as numerical experiments are used to investigate the effect of consumers backlogging, cost of production capacity, unit profit margin for the products, market expansion by the new generation, and cannibalization of older generations. Through consideration of supply restrictions and lost sales, we are able to generalize previous findings on market entry policy by showing that there is a continuous range of optimal introduction times. We show that the inter-dependence between production capacity and initial inventory varies based on the introduction time of the new generation. We also provide an application of the proposed model in the case of Sonys PlayStation®3 game console. The results suggest that the company introduced the product too late and overproduced inventory which, as supported by empirical evidence, had a negative impact on the products performance. Limitations and considerations for the application of the model are also discussed.
keywords: Production and inventory management |Myopic and build-up policies |Market entry timing |Multi-generation innovation diffusion |PlayStation®3 game console
مقاله انگلیسی
4 Product design for leased products under remanufacturing
طراحی محصول برای محصولات اجاره ای تحت ساخت مجدد-2018
Due to growing regulations, competition, and a changing corporate culture, original equipment manufacturers (OEMs) are now increasing their extended producer responsibility (EPR). In this paper, we explore how this trend of EPR affects product design when an OEM decides to lease their products and then remanufacture them at the end of a lease period. In this context, we investigate the level of durability to be built into the parts of a product. Our analysis reveals that, assuming a linear cost/durability tradeoff, there are discrete durability levels for each part to select from, and that, the optimal durability level for a part depends on: (1) the quantity of products remanufactured, (2) the profit margin of remanufactured products, and (3) the recovery rate of leased products. Also, we show how our analysis can be extended to: (1) accommodate various forms of nonlinear cost/durability trade-off functions, and (2) address cannibalization of new product leases by remanufactured products.
keywords: Closed-loop/reverse supply chain |Remanufacturing |Product design
مقاله انگلیسی
5 Impacts of service uncertainty in bundling strategies on heterogeneous consumers
تاثیرات عدم قطعیت خدمات در راهبردهای بسته سازی روی مشتریان ناهمگن-2018
More e-commerce firms bundle their products with their services, and the service uncertainty arising in e-business influences the purchase choice made by heterogeneous consumers. The traditional literature assumes that the quality of products or services are distributed at some fixed levels to segment consumers who have specific preferences. We adopt an approach involving services with a level of uncertain quality, and guarantee a bound or range of service quality for the purpose of market segmentation in e-business. By using linear interpolation in an analytical model, we address price competition when fixed and uncertain quality-level services are vertically differentiated between bundling and individual sales. The bundling discount plays a different role according to the degree of service uncertainty in e-business, because the cannibalization effect may drive product-service bundling or individual sales out of the market. Our experimental results show that service quality uncertainty is effective for heterogeneous consumers when the constant quality of product is low or the cost is insensitive to the quality. However, the bundling discount may contribute or counterbalance the impact of service uncertainty according to the bundling type.
keywords: Analytics |Bundling strategy |Heterogeneous consumers |Price competition |Service uncertainty |Theory development
مقاله انگلیسی
6 Premium store brand_ Product development collaboration between retailers and national brand manufacturers
مارک Premium فروشگاه - با همکاری توسعه محصول بین خرده فروشان و تولید کنندگان برند ملی-2017
Premium store brands (PSBs), a type of store brand (SB) that effectively matches customer preferences and thus differs horizontally from national brands (NBs), have become increasingly popular. This study focuses on the strategic introduction of a PSB through collaboration between a retailer and a national brand manufacturer (NBM). To understand their strategic interactions when introducing PSBs, we employ a game-theory model based on Hotellings linear city model. Our results indicate that coordination between a retailer and an NBM in providing a PSB can be difficult, and thus, their collaboration does not necessarily benefit either party. Nevertheless, we show that if SBs have a relatively high value and therefore, face intense competition from NBs, then both channel members can benefit from developing and introducing a PSB to complement the NB. Our results also show that introducing multiple PSBs increases the possibility of successful collaborations. These results are consistent with the empirical observations of SB suppliers in actual markets, in which major NBMs often refuse to produce an SB, though are likely to supply PSBs that effectively match consumers needs.
Keywords: Private label | Horizontal differentiation | Cannibalization | Channel coordination | Customization | Operations–marketing interface | Hotelling model | Game theory
مقاله انگلیسی
7 Online-offline fashion franchising supply chains without channel conflicts: Choices on postponement and contracts
زنجیره تامین زنجیره امتیازی مد اینترنتی آفلاین و بدون درگیری کانال: انتخاب های تعویقی قراردادها-2017
Online-offline operations are known to induce channel conflicts if the same products are offered by them. Under many franchising arrangements in the fashion industry, to avoid channel conflicts and cannibalization between the franchisee and the brand owner, the brand owner will first supply the product for the franchisee to sell offline in the first period. After that, the brand owner will sell the product online directly in the second period. We explore this online-offline model with the focal points on the choice of franchising contract and the ordering time. By modelling the choices under four different scenarios, we derive the analytical conditions in which one scenario is preferred to another scenario with respect to contract type and ordering time option. We examine the problem from the perspectives of the brand owner, the franchisee and the supply chain. We identify the situations in which the optimal choices of the brand owner and the supply chain are the same, as well as the conditions when Pareto improvement is achievable.
Keywords: Online-to-offline operations | O2O | Franchise | Supply chain management | Wholesale pricing contract | Profit sharing royalty | Choice of contracts | Information updating
مقاله انگلیسی
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