دانلود و نمایش مقالات مرتبط با Co-creation::صفحه 1
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نتیجه جستجو - Co-creation

تعداد مقالات یافته شده: 50
ردیف عنوان نوع
1 The role of negative entropy within supply chain sustainability
نقش آنتروپی منفی در پایداری زنجیره تأمین-2021
With the COVID-19 pandemic, supply chains are today confronted with more uncertainties than ever before. In the face of unanticipated disruptions, being resilient and sustainable has been rewarding for supply chains in terms of competitive advantage. However, literature is still far from possessing an en compassing sustainable supply chain framework (SSCF). As a contribution to the extant literature, the present study expounds a prominent concept termed negative entropy and explores its role in the SSCF. To accomplish this goal, the effect of negative entropy on supply chain sustainability is tested. Following the open systems theory and drawing from the collaboration and information management aspects of the negative entropy, co-creation, open innovation and network governance concepts which are considered to be relevant in this context are selected to be the antecedents of negative entropy. The empirical research is conducted on prominent logistics service providers and firms from various sectors with approved research and development departments in Turkey. The obtained data were subjected to covariance-based structural equation modeling analysis via Lisrel program. According to results, negative entropy is found to be a robust element in explaining supply chain sustainability. Furthermore, whereas co-creation and network governance reflected significant effects on negative entropy, surprisingly, open innovation demonstrated no substantial impact. This paper opens up a new front in sustainable supply chain management studies with a notable empirical study introducing negative entropy in the context of open systems theory.© 2021 Institution of Chemical Engineers. Published by Elsevier B.V. All rights reserved.
Keywords: Supply chain sustainability | Resilience | Negative entropy | Co-creation | Open innovation | Network governance
مقاله انگلیسی
2 Using multi-criteria analysis the assess impacts of change in ecosystem-based fisheries management: The case of the Icelandic cod
با استفاده از تجزیه و تحلیل چند معیار ارزیابی اثرات تغییر در مدیریت شیلات مبتنی بر اکوسیستم: مورد COD ایسلندی-2020
This paper presents the outcome of one of the case-studies of the EU-funded FP7 research project MareFrame. The project sought to remove the barriers preventing more widespread use of the ecosystem-based approach to fisheries management by developing integrated ecosystem-based assessment methods and a decision support framework for the management of marine resources. The findings are intended to support the implementation of the Common Fisheries Policy (CFP) and Marine Strategy Framework Directive (MSFD). The case study focused on the Icelandic cod fishery which is by far the most important fishery in Iceland, accounting for 43% of the country’s total export values of seafood in 2016. Sound biological and economic management of the fishery is therefore essential for both the nation as a whole as well as individual fisheries-dependent communities. The analysis is done in two main steps. We first use the statistical multi-species model Gadget, developed by the Icelandic Marine and Freshwater Research Institute, to estimate the development of catches by fleet segments (trawl, net and longline) and stock size. Comparisons are made with two scenarios: a) adhering to the present harvest control rule or b) changing the effort to a level corresponding to fishing mortality associated with maximum sustainable yield (FMSY). In the second step, the two outcomes and their socio-economic effects are examined using a three-stage analytic hierarchy process. The case study has been developed in close cooperation with Icelandic stakeholders, and in this paper we describe how the co-creation approach was employed in an ecosystem-based fisheries management framework.
Keywords: Ecosystem-based fisheries management | Co-creation | Gadget | Multi-criteria analysis | Analytic hierarchy process | Cod
مقاله انگلیسی
3 Broadening the business model construct: Exploring how family-owned SMEs co-create value with external stakeholders
گسترش ساختار مدل کسب و کار: بررسی چگونگی تولید و ایجاد ارزش مشترک SME های خانوادگی با ذینفعان خارجی-2020
This paper explores how family-owned SMEs and their external stakeholders co-create value for end consumers. Our empirical data consists of 22 semi-structured interviews with the senior management of family-owned SMEs, supplemented by 1107 items of archival data. The findings shed light on precisely how contemporary family business practitioners can expand their business model (through external orientation and stakeholder colla- borations). In doing so, we enrich SME literature by offering new empirical research findings from the unique perspective of how family-owned SMEs collaborate with specific stakeholder groups. We also expand the current business model literature by providing a more nuanced understanding of the SME business model construct, and advance service-dominant logic theory through the presentation of our theoretical model and propositions. Ultimately, this paper extends insights into value co-creation with stakeholders as an extension of the business model construct, whilst highlighting practical implications for family-owned SME practitioners.
Keywords: SME | Value co-creation | Business model | Family firm | Stakeholder | Service-dominant logic
مقاله انگلیسی
4 Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock
هویت تجاری سازمانی سازنده در بازارهای صنعتی: مورد تولید کننده پروتز آلمانی Ottobock-2020
The assumption that corporate brand identity is an internal creation is increasingly challenged by recently published research, which discusses identity as an ongoing social process of co-creation. The majority of the resulting insights relate to business-to-consumer brands and the relevance of brand identity co-creation to business-to-business branding remains largely undiscovered, even though the notions of interrelation between company and stakeholders are more intense in industrial settings. The purpose of the paper is to understand how a company and its corporate culture, behaviour, brand management and communication approach have to change over time to allow for corporate brand identity co-creation. This paper explores the individual case of a world- leading German prosthetic-technology company. Analysing the branding process over the period 1988 to 2018, we identified four phases in the transformation of corporate brand identity from internally governed to a nested system of identities.
Keywords: Corporate brand identity co-creation | Performativity theory | Business-to-business branding | Case study
مقاله انگلیسی
5 Implementing open innovation through virtual brand communities: A case study analysis in the semiconductor industry
اجرای نوآوری آزاد از طریق جوامع تجاری مجازی: یک مطالعه موردی در صنعت نیمه هادی-2020
The paper focuses on virtual brand community (VBC) as new management tool for open innovation. Existing research on the intersection between brand communities and innovation management shows how the knowledge of the brand communities’ members and their engagement in product-related discussions represent a relevant source of innovation for the companies. However, how do companies implement open innovation through the VBC and how do they implement purposeful practices represent an unexplored research area. By adopting a value-oriented perspective of open innovation, this study interprets the VBC as a co-creation space where undertaking opportunity identification and resource mobilization for value creation and value capture. The paper presents a single case study of a multinational company operating in the semiconductor industry that has recently implemented a VBC as a tool for peer-to-peer support and knowledge sharing. Results show the features of this VBC and the set of practices designed to realize the open innovation strategies. By adopting an open innovation perspective, the article presents a model of VBC as a collaborative space for innovation. For practitioners, the article provides evidences and insights about the use of VBC to support the implementation of open innovation strategies.
Keywords: Case study | Management tool | Open innovation | Practice | Value | Virtual brand communi
مقاله انگلیسی
6 The CAGE around cyberspace? How digital innovations internationalize in a virtual world
CAGE در اطراف فضای مجازی؟ چگونه نوآوری های دیجیتال در جهانی مجازی بین المللی می شوند-2020
This paper analyzes some salient factors affecting the internationalization speed of digital innovations by tracking international penetrations of 127 apps at Apples app store. Although apps are globally available via online platforms, their international penetration is still subject to cultural, administrative, geographic, and economic (CAGE) distances that act as user adoption barriers to impede app internationalization. App developers may overcome these barriers by employing the demand-side strategies of engaging users in value co-creation. We contribute to an improved understanding of internationalization process in a digital context and also extend demand-side perspective to inform international entrepreneurship research.
Keywords: Digital entrepreneurship | Digital innovations | International entrepreneurship | Mobile apps | Demand-side perspective | User engagement | Value co-creation
مقاله انگلیسی
7 If I give you my emotion, what do I get? Conceptualizing and measuring the co-created emotional value of the brand
"اگر احساسات خود را به شما نشان دهم ، چه می توانم دریافت کنم؟" مفهوم سازی و اندازه گیری ارزش عاطفی ایجاد شده از برند-2020
The emotional value of interactions is a pillar construct in the brand value co-creation domain. So far, research has neglected the search for a measure adequately considering emotional-based joint interactions. Thanks to a netnographic sentiment analysis of 7605 brand-users’ interactions retrieved from 18 Twitter brand profiles, this paper advances knowledge on brand co-creation and introduces a new concept in the marketing domain, the cocreated emotional value of the brand, operationalised through the Emotional Co-Creation Score (ECCS). The paper reveals that different emotional experiential paths can be generated by the simultaneous interaction between the brand and its consumers. In particular, it shows that some sectors co-create more than others. Furthermore, brands provide more positive emotions than consumers and, when dealing with consumers’ extreme polar emotions, they compensate consumers’ emotions by calibrating the ECCS, which is not influenced by the frequency of Likes, and only marginally influenced by the frequency of interactions.
Keywords: Brand | Co-creation | Emotional value | Sentiment analysis | Brand measure | Marketing management
مقاله انگلیسی
8 Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources
هوش مصنوعی و ایجاد ارزش در فروش B2B: فعالیت ها ، بازیگران و منابع-2020
Continuous advances in information technologies, such as Artificial intelligence (AI), are opening up new and exciting opportunities for value co-creation between economic actors. However, little is known about the mechanisms and the process of value co-creation enabled by AI. While scholars agree that AI tech- nology significantly changes human activities and human resources, currently we do not have an ade- quate understanding of how humans and AI technology interact in value co-creation. This is the central phenomenon investigated in this article. Specifically, using Service-Dominant Logic (S-DL) as a lens, this study investigates the activities, roles and resources that are exchanged in AI-enabled value co-creation, using the creation of competitive intelligence as a research context. The analysis suggests that AI-enabled value co-creation processes are complex interactions between human and non-human actors who per- form any of six different roles either jointly or independently. This article contributes to SD-L and pro- vides a deeper understanding of the activities (the ‘how’), the actors (the ‘who’), and the resources (the ‘what’) in AI-enabled value co-creation, thus helping to close an identified gap in the literature.
Keywords: Artificial intelligence | Value c o-creation | Service-dominant logic | Competitive intelligence | Machine learning | B2B marketing, B2B sales resources | Operant resources | Operand resources
مقاله انگلیسی
9 تولید مشترک: رابطه عمده بین مسئولیت اجتماعی شرکت، اعتماد مشتری و وفاداری مشتری
سال انتشار: 2020 - تعداد صفحات فایل pdf انگلیسی: 16 - تعداد صفحات فایل doc فارسی: 31
در محیط متصل، دیجیتال و آشکارتر، مشتریان به طور روزافزون نام های تجاری را وادار می کنند تا فعالیت های مسئولیت اجتماعی شرکتی واقعی و فعالیت های تولید مشترک در پیش بگیرند. در حالی که مسئولیت اجتمای شرکت و تولید مشترک فرایندهای اجتماعی و گروهی اند، هنوز تحقیقات کمی به بررسی این مسئله پرداخته اند که آیا مسئولیت اجتماعی شرکت می تواند تولید مشترک را بهبود بخشد. به علاوه، در حالی که تحقیقات قبلی به طور عمده تولید مشترک را به پیامدهای هیجانی ربط می دهند (همانند تعهد تاثیرگذار مشتری)، تحقیقت تجربی محدودی آن را به پیامدهای منطقی ( همانند اعتماد مشتری) و رفتاری (وفاداری مشتری) مربوط دانسته اند. جهت بررسی این کمبود ها در ادبیات، این مقاله به بررسی تاثیر مسئولیت اجتماعی شرکت بر وفاداری مشتری می پردازد، با توجه به اینکه نقش هایواسطه تولید مشترک و اعتماد مشتری را باید لحاظ نمود. آن همچنین به بررسی تاثیر تولید مشترک بر اعتماد مشتری می پردازد. داده های جمع آوری شده در اسپانیا در اواخر 2017 با استفاده از نظرسنجی آنلاین جمع آوری شدند و نمونه حاوی 1101 مشتری با نام های تجاری خدمات بیمه سلامت بود. مدل سازی معادله ساختاری برای آزمون روابط فرضی به طور همزمان به کار رفت. نتایج نشان می دهد که مسئولیت اجتماعی شرکت بر وفاداری مشتری به طور مستقیم و غیر مستقیم از طریق تولید مشترک و اعتماد مشتری تاثیر می گذارد. به هر حال، تاثیر غیرمستقیم نسبت به هر دو قوی تر است بدین مفهوم که شامل سازی فعالیت های تولید مشترک و برقراری اعتماد مشتری می تواند فعالیت های مسئولیت اجتماعی شرکت را راحت تر کند تا وفاداری مشتری را ارتقاء دهد. به علاوه، تولید مشترک تاثیر مستقیم بر اعتماد مشتری دارد.
واژگان کلیدی: تولید مشترک | مسئولیت اجتماعی شرکت | وفاداری مشتری.
مقاله ترجمه شده
10 Competitor orientation and value co-creation in sustaining rural New Zealand wine producers
جهت گیری رقابتی و ایجاد ارزش مشترک در پایداری تولیدکنندگان شراب روستای نیوزیلند-2020
This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firms competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firms performance, but also, the sustainability of other businesses.
Keywords: Co-creation | Competitor orientation | Rural clusters | Performance
مقاله انگلیسی
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