دانلود و نمایش مقالات مرتبط با Communications management::صفحه 1
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نتیجه جستجو - Communications management

تعداد مقالات یافته شده: 3
ردیف عنوان نوع
1 Analysis of factors affecting project communications with a hybrid DEMATEL-ISM approach (A case study in Iran)
تجزیه و تحلیل عوامل موثر بر ارتباطات پروژه با یک رویکرد ترکیبی DEMATEL-ISM (مطالعه موردی در ایران)-2020
One of the main factors in the success of projects is communications management and proper and timely distribution of information among all internal and external project stakeholders. Despite of emphasizing on the importance of project communications in the literature, there are few studies identifying factors influencing project communications. This research aims to address this shortcoming by identifying and determining sequences and relationships factors affecting project communications and their clustering. The informed communication strategy allows managers to structure the information flow in a better and more controlled manner and to avoid the costs caused by lack of effective and timely communication. The present study is conducted to help clarify the views of the organizations managers and project managers on project communications, and to identify factors affecting it and how they effectively communicate to successfully accomplish the projects. First a number of factors influencing project communications are identified on the basis of previous studies and interviews with experts and project managers working in oil, gas and power plant construction megaprojects in Iran. Then, these factors are analyzed by using the combination of fuzzy DEMATEL and Interpretive Structural Modeling (ISM) techniques. The relationships and sequence between the indicators are determined so that it can be effective in project communications planning and project success through providing an insight for senior managers and project managers.
Keywords: Project management | Communications management | Fuzzy DEMATEL | Interpretive structural modeling (ISM) | MICMAC Analysis | Construction engineering | Human resource management | Industry management | Business management | Behavioral psychology | Business
مقاله انگلیسی
2 Use of E-marketing tools as communication management in the tourism industry
استفاده از ابزارهای بازاریابی الکترونیکی به عنوان مدیریت ارتباطات در صنعت گردشگری-2020
Innovative processes in the tourism industry are usually defined by improving customer services and by investing in Information and communication technology (ICTs). Tourism companies cooperate with developing countries and their attractiveness on the international tourism market as well as with communication of the image concept. New technologies facilitate the availability of tourism services by offering customer-friendly services. Although the tourism business is considered as a pioneer in the adoption of new technologies, studies have shown that new technologies often seem be inadequate, and their impact assessment is not systematic. The aim of this research is to define the potential improvements of the e-marketing within the tourism industry through the characterization of the importance of tourism innovation, evaluation of the key e-marketing communication tool preferences from the point of view of the Lithuanian tourism users. Overall, 384 tourists were surveyed to achieve the research objective. Findings show that e-marketing tools used in the Lithuanian tourism industry are effective, although, there are strategies that are not fully operational or not used at all.
Keywords: Tourism innovations | ICTs | Communications management | E-marketing | Lithuanian tourism industry
مقاله انگلیسی
3 Laying the foundation for a global body of knowledge in public relations and communications management
قرار دادن پایه برای یک دانش جهانی در روابط عمومی و مدیریت ارتباطات-2017
An internationally recognised body of knowledge is both possible and necessary for the future success and professionalisation of public relations. Through extensive content anal ysis of 31 credential schemes, education frameworks, and scholarly articles produced across six continents, the Global Alliance for Public Relations and Communications Management has developed a foundational list of knowledge, skills, abilities and behaviours (KSABs), which entry and mid/senior-level practitioners across the world should possess. This study and list of KSABs is laying the foundation for development of an internationally accepted framework which professional associations and academic institutions across the world will be able to use to benchmark professional credentials and curriculum outcomes.
Keywords: Public relations | Communications | Competencies | Curriculum | Global body of knowledge
مقاله انگلیسی
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