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نتیجه جستجو - Consumer behavior

تعداد مقالات یافته شده: 39
ردیف عنوان نوع
1 Paradoxes and mysteries in virus-infected supply chains: Hidden bottlenecks, changing consumer behaviors, and other non-usual suspects
پارادوکس ها و رمز و رازها در زنجیره های تأمین آلوده به ویروس: گلوگاه های پنهان ، تغییر رفتار مصرف کننده و سایر مظنونان غیر معمول-2021
In the early onset of the COVID-19 pandemic in the U.S., consumers experienced surprising shortages of essential goods such as toilet paper, yeast and flour, and some of their favorite meat cuts that appeared to be unrelated to the pandemic at first look. The “usual” explanations attributing these shortages to “demand spikes” (e.g., foreign suppliers, trade wars and tariffs, and “hoarding behavior” of panicked consumers) often failed to explain them, and in the best of cases, predicted only temporary shortages. However, shortages in these supply chains ended up being in many cases real “supply chain struggles,” with their true causes going beyond the “usual” ones, and revealing a set of deeper and “unusual causes.” Our detailed analysis of the affected supply chains identifies these overlooked failure factors and hidden causes. Our underestimated causes include demand shifts among market segments, siloed demand planning, bottlenecks in shared resources such as transportation and distribution, and supply chain structures driven by the economics of an efficiency era that failed in a risk-fraught environment. We conclude on the profound lessons learned from the pandemic crisis on supply chains, and the implied challenges to address for building resilient supply chains for the future. The resilient supply chains of the future require rethinking the relevant “systems” we plan and optimize (e.g., firm, industry, region, global factor resources, etc.). The usual answer of building firm-specific redundancy of assets and operational flexibility might be prohibitive in the level of investment required for any one firm, or their financial stakeholders, to pursue and accept.
Keywords: supply chain | pandemic | essential goods | shortages
مقاله انگلیسی
2 Regulation and purchase diversity: Empirical evidence from the U:S: alcohol market
مقررات و تنوع خرید: شواهد تجربی از بازار الکل ایالات متحده-2020
The repeal of the Prohibition Act in 1933 introduced state-level regulations on the retail availability of alcoholic beverages. Recently there has been much debate among industry stakeholders on how changes to these laws will affect consumer choices. We develop an index to measure purchase diversity for alcoholic beverages that considers similarities in product attributes. Following a set of households that moved between regulatory environments during the 2004 to 2016 period, we examine the effect of alcohol availability on purchase diversity. Our key finding shows that consumers further diversify their product selections in states that allow alcohol sales in grocery stores.
Keywords: Alcoholic beverages | Consumer behavior | Diversification index | Regulation | Retail availability
مقاله انگلیسی
3 Calorie labeling law and fast food chain performance: The value of capital responsiveness under sales volatility
قانون برچسب زدن کالری و عملکرد زنجیره فست فود: ارزش پاسخگویی سرمایه تحت بی ثباتی فروش-2020
With increasing health consciousness around calorie intake, we assess the influence of calorie labeling law on the stock market performance of publicly-traded fast-food chains. Using the Food and Drug Administration’s (FDA’s) final calorie labeling guidelines released on May 5, 2016, as the main event, we assess the cumulative abnormal return (CAR) of fast-food chains. Prior studies have focused on consumer behavior changes following the regulation; yet, the aggregate effects of the law on the financial outcomes remain unexplored. Our findings suggest that the regulation may not have had a significantly negative financial impact on publicly traded firms in the retail food industry. We found that publicly traded firms in the retail food industry with higher sales volatility in the past experienced a negative CAR while firms with high historic sales volatility accompanied by high levels of investment responsiveness – signaling of responsiveness to such laws – had a positive CAR.
Keywords: Calorie labeling laws | Investment responsiveness | Stock market reaction | Store churn
مقاله انگلیسی
4 “I’ll buy what she’s #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
"من آنچه را که او می ترسد بخرم" می خرم: نقشهای حسادت به سمت و تعامل برون زا با تأثیر گذاران در تأیید برند تجاری و معروف اجتماعی اینستاگرام-2020
Companies increasingly leverage Instagram as a channel for brand management, consumer services, and social commerce. This study addresses the dynamics of interaction among brand-related user-generated contents (UGC) posted on Instagram, social media-based brand communication with Instagram celebrities (parasocial interaction [PSI] and envy), and consumers’ characteristics (social comparison tendency, compulsive buying tendency, and materialistic envy). Three between-subjects experiments (Experiment 1: N ¼ 121; Experiment 2: N ¼ 106; Experiment 3: N ¼ 377) were conducted to test the effects of Instagram influencers and their branded-UGC on consumer behavior outcomes. Experiment 1 employed a 3 (branded content type [Instagram influencer’s photo type]: selfies vs. photos taken by others vs. group photos) x 2 (gender: female vs. male) factorial design. Experiment 2 employed a 2 (content generator type: Instagram celebrity vs. mainstream celebrity) x 2 (gender: female vs. male) factorial design. Experiment 3 deployed a 2 (branded content type: photos listing products vs. photos showing models) x 2 (content generator type: commercial brand [corporate] vs. Instagram celebrity [human]) factorial design. Experiment 1 indicates Instagram influencers’ photo types and gender moderate the effects of envy toward and PSI with them on consumers’ intention to buy the products Instagram influencers are wearing. Experiment 2 shows content generator types and gender moderate the effects of envy and PSI on source trustworthiness perception. Experiment 3 demonstrates branded content types and content generator types moderate the effects of consumers’ physical appearance social comparison tendency, compulsive buying tendency, and materialistic envy on brand trust. This study makes theoretical contributions to the literature on retailing and consumer services as well as provides managerial implications for Instafamous-based influencer marketing and social commerce in Web 2.0 environments.
Keywords: Instagram celebrities | Social commerce | Branded-user-generated content (UGC) | Influencer marketing | Parasocial interaction | Envy | Social comparison | Materialism | Compulsive buying
مقاله انگلیسی
5 Using big data database to construct new GFuzzy text mining and decision algorithm for targeting and classifying customers
استفاده از بانک اطلاعاتی داده های بزرگ برای ساخت الگوریتم تصمیم گیری متن کاوی GFuzzy برای هدف قرار دادن و طبقه بندی مشتریان-2019
After an enterprise builds a data warehouse, it can record information related to customer interactions using structured and unstructured data. The intention is to convert these data into useful information for decisionmaking to ensure business continuity. Hence, this study proposes a new Chinese text classification model for the project management office (PMO) using fuzzy semantics and text mining techniques. First, content analysis is performed on the unstructured data to convert important textual information and compile it into a keyword index. Next, a classification and decision algorithm for grey situations and fuzzy (GFuzzy) is used to categorize textual data by three characteristics: maximum impact, moderate impact, and minimum impact. The purpose is to analyze consumer behaviors for the accurate classification of customers. Lastly, a more effective marketing strategy is formulated to target the various customer combinations, growth models, and the best mode of service. A company database of interactions with customers is used to construct a text mining model and to analyze the decision process of its PMO. The purpose is to test the feasibility and validity of the proposed model so that enterprises are provided with better marketing strategies and PMO processes aimed at their customers
Keywords: Big data warehouse | Content analysis | Data mining | Fuzzy grey situation decision-making algorithm | Project management office | Customer relations management
مقاله انگلیسی
6 An elliptic curve cryptography based mutual authentication scheme for smart grid communications using biometric approach
رمزنگاری منحنی بیضوی مبتنی بر طرح احراز هویت متقابل برای ارتباطات شبکه هوشمند با استفاده از روش بیومتریک-2019
Smart grid (SG) provides a suitable adjustment in the amount of power generation by providing the ability to supervise consumer behavior. SG uses in the smart system to encourage cultural heritage because it is accountable for providing power without any interruption. SG is one of the vital components to authorize smart systems with a lot of smart features to attract visitors to come and visit heritage. In SG, environment security and privacy are the major concern for communications. An authentication protocol provides secure communication between users and service provider for security and privacy purpose. Several authentication protocols are available in the literature. However, they are enabled to known security attacks easily or they are not computationally efficient for SG communication. In the present paper, we design an ECC-based mutual authentication protocol for smart grid communication using biometric approach. The present framework satisfy various security features such as replay attack, user anonymity, man in the middle attack, key freshness, message authentication, session key agreement, impersonation attack, non-traceability and non-transferability. Further, the proposed protocol takes much less communication and computation costs compared with other existing protocols in SG environment. Therefore, our scheme is convenient for practical application in SG communication
Keywords: Biometric | Elliptic curve cryptography | Fuzzy extractor | Mutual authentication | Smart grid security and privacy
مقاله انگلیسی
7 How perceived value drives the use of mobile financial services apps
چگونگی درک ارزش ، استفاده از برنامه های خدمات مالی موبایل را هدایت می کند-2019
Mobile information services have revolutionized business models and service delivery methods by facilitating consumer access to information and order placement via mobile apps. In developed markets, mobile banking (mbanking) and mobile payment (m-payment) applications have replaced text-based mobile services. However, extant research has not addressed these mobile financial services apps (MFSAs) adequately from the perspective of consumer behavior. Thus, the present study developed and tested a series of hypotheses related to the antecedents of perceived value of MFSA use; it also examined how such use affects the development of customers’ overall relationships with banks. Our hypotheses were tested using two samples (N=992; N=524) comprising different types of MFSA end-users in one of the leading countries in digital banking, Finland. The results supported most of the hypotheses and revealed that self-congruence and new product novelty are the principal drivers of perceived MFSA value. In addition, the findings show that the perceived value of MFSAs yields strong positive effects on customers’ overall satisfaction and commitment to their bank. The present study’s key managerial implication is that banks’ investments in developing MFSAs result in improved relationships with customers and increased business.
Keywords: Mobile financial services apps | Perceived value | Personal innovativeness | Self-congruence | New product novelty
مقاله انگلیسی
8 ُسفر خارجی در انگلیس و پیچیدگی برکسیت
سال انتشار: 2019 - تعداد صفحات فایل pdf انگلیسی: 11 - تعداد صفحات فایل doc فارسی: 39
این مقاله به بررسی تاثیر برکسیت روی مسافرت های خارجی ساکنان شهر لندن می پردازد. این مقاله یک مطالعه جامع را در بر می گیرد و از دو مطالعه تحقیقی، قبل از همه پرسی برکسیت (307 نفر) و بعد از آن (278 نفر) استفاده می کند. نتایج این تحقیق با استفاده از تحلیل مقایسه ای کیفی سری فازی روی تغییر قبل و بعد از همه پرسی در تاثیر روی مسافرت های خارجی ازنظر قیمت و کیفیت، انگیزه های انتخاب مقصد و خطرات مشاهده شده تاکید می کند. این نتایج همچنین معنادار و قابل توجه بودن اهمیت مسافرت، سن و درآمد سالانه را راجع به تصمیمات سفر خارجی برقرار می کنند. این تحقیق همچنین نتایج را با حالات تحلیل خطی غالب (رگراسیون؛ وی کرامر) مقایسه می کند که روی غیرخطی بودن به عنوان مناسب ترین گزینه برای بررسی جنبه های پیچیدگی و پیشروی بیشتر از تناسب به اعتبار پیشگویانه تاکید می کنند.
مقاله ترجمه شده
9 The impact of abusing return policies: A newsvendor model with opportunistic consumers
تاثیر سوء استفاده از سیاست های بازگشتی: یک مدل روزنامه فروشی با مشتری های فرصت طلب-2018
Consumers may return a product for a variety of reasons, such as the product having the wrong color or size, having poor functionality, being damaged during shipment, or simply prompting regret for an impulsive purchase. Retailers generally provide lenient return policies not only because they may signal high quality but also because they act as risk relievers for consumers’ purchasing decision processes. However, increasing product returns have become particularly challenging for the efficient management of inventory. As such, at the crux of a holistic inventory model lies the understanding of consumer return behavior. In this study, we introduce a variant of the classical single-period inventory (newsvendor) model with returns, in which heterogeneous consumers decide, based on their post-purchase valuation of the product, whether to return the product after using it. From the perspective of the retailer, such deliberate returns may abuse the return policy, which in turn may exacerbate reverse logistics and environmental costs. To that end, we incorporate demand uncertainty and consumer valuation uncertainty by explicitly gauging return probabilities and differentiated salvage values into a newsvendor model. We derive analytical results for the profit-maximizing order quantity for a single-period product that comes with a retailer return policy and exclusively identify the impact of return type as abused or normal. Also offered are closed-form optimal solutions in the cases where market demand is exponentially or uniformly distributed. Structural and numerical results lend managerial insight into how optimal ordering amount, profit, return rates and salvage values change with the price, return window, and hassle cost of returning the product.
keywords: Inventory management |Consumer behavior |Product returns |Fraudulent proclivity |Uncertain demand |Return policy
مقاله انگلیسی
10 Online review response strategy and its effects on competitive performance
راهبرد پاسخ به بازدید آنلاین و تاثیرات آن روی عملکرد رقابتی-2018
Online reviews have transformed consumer behavior in information searching and sharing. Their growing popularity has enabled new differentiation strategies for lodging operators. More subtly, online review systems have forced hotel managers to compete through the effective use of information systems that they have not created or purchased. Therefore, managers in the tourism industry must adapt to the widespread use of external systems, incorporate them in their strategy and evaluate their effects. This study focuses on the impact of managements quantity and quality of usage of online review systems. Our findings show that managerial response quantity positively impacts hotels’ competitive performance. Moreover, responses have a stronger positive impact when they address extreme reviews. We evaluate four response strategies and find significant performance differences among them. Our finding demonstrates the importance of proficiency in external information systems use because performance differs by “how” the system is used – not only “how much.”
keywords: Online review |Managerial response |Quantity of response |Quality of response |Response strategy
مقاله انگلیسی
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