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رابطه بین اعتبار، برندینگ کارفرما و مسئولیت اجتماعی شرکت
سال انتشار: 2018 - تعداد صفحات فایل pdf انگلیسی: 9 - تعداد صفحات فایل doc فارسی: 25 مدیریت اعتبار مستلزم هماهنگی بین فهم داخلی و انتظارات خارجی است (کورنلیسن، 2011). تمرکز این پژوهش بر انتظارات خارجی کارکنان بالقوه بود. هدف اصلی این مطالعه، کمک به درک اعتبار (شهرت) شرکت ها و ارتباط آن با برابری مسئولیت اجتماعی شرکت و برند های کارفرما است. تمام این سه مفهوم در میان 550 دانشجوی کارشناسی ارشد کالج مورد بررسی قرار گرفتند. واحدهای تجزیه و تحلیل، بیست سازمان برتر ملی بودند که بر اساس یک مطالعه جذابیت کارفرمایان رتبه بندی شده است. نتایج نشان می دهد که دانش جویان شهرت خوب را به آن دسته از سازمان هایی اختصاص داده اند که با مسئولیت اجتماعی و با نام تجاری کارفرمای خوب درک شده اند. اعتبار، حداقل بر اساس نتایج ما، به نظر می رسد یک مفهوم چتری است که شامل هم مسئولیت اجتماعی درک شده و هم برند های درک شده کارآفرین است. سازمان هایی که راهبردهای ، سیاست ها و شیوه های مختلف مربوط به رفتار اجتماعی و مسئولیت پذیری ارتقا می دهند و برند های کارفرمایی را ارتقا می دهند ، سطح بالایی از اعتبار درک شده در میان دانشجویان دارند. علاوه بر این، ادراکات و موقعیت دانشجویان در فهرست کارآفرینان جذاب نا متناقض و ثابت است.
کلمات کلیدی: برندهای کارفرما | مسئولیت اجتماعی شرکتی درک شده | شهرت و اعتبار |
مقاله ترجمه شده |
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Awareness, determinants and value of reputation risk management: Empirical evidence from the banking and insurance industry
آگاهی، عوامل تعیین کننده و ارزش مدیریت خطر شهرت: شواهد تجربی از بانکداری و صنعت بیمه-2018 The aim of this paper is to empirically study reputation risk management in the US and European banking and insurance industry, which has become increasingly important in recent years. We first use a text mining approach and find that the awareness of reputation risk (management) as reflected in annual reports has increased during the last ten years and that it has gained in importance relative to other risks. Furthermore, we provide the first empirical study of the determinants and value of reputation risk management. Our results show that larger firms, as well as firms that are located in Europe and have a higher awareness of their reputation, are significantly more likely to implement a reputation risk management program. Finally, we obtain initial indications of the value-relevance of reputation risk management.
keywords: Reputation risk management |Reputation risk |Corporate reputation |Text mining |
مقاله انگلیسی |
3 |
A study of experiential quality, experiential value, trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of Hong Kong
یک مطالعه روی کیفیت تجربی، ارزش تجربی، اعتماد، شهرت شرکتی، رضایت تجربی و قصدهای رفتاری برای گردشگران تفریحی: مورد هنگ کنگ-2018 The purpose of this study is to identify the dimensions of experiential quality and investigate the relationships among experiential quality, experiential value (emotional value and functional value), trust, corporate reputation, experiential satisfaction and behavioral intentions perceived by cruise tourists. A multi-dimensional and hierarchical approach is used to examine the relationships between these higher order constructs. Analysis of data from 677 respondents experiencing the cruise tour organized by Bauhinia indicates that the proposed model fits the data well. The results of this analysis contribute to the services marketing theory by providing empirically–based insight into the experiential quality and experiential satisfaction constructs in the cruise industry. This study will assist cruise management in developing and implementing a market-oriented service strategy to achieve a high quality of experiences, enhance cruise tourists’ experiential satisfaction and create their favorable future behavioral intentions.
keywords: Dimensions of experiential quality |Experiential satisfaction| |Behavioral intentions| |Multi-dimensional and hierarchical model |
مقاله انگلیسی |
4 |
Exploring the relationship between corporate reputation and the public’s crisis communication on social media
بررسی رابطه بین شهرت شرکت ها وارتباطات بحران عمومی در رسانه های اجتماعی-2018 Among traditional crisis communication research, the public is often treated as passive receivers
of firm-dominated crisis communication. Social media has changed the situation since the public
have now become senders and engage in secondary crisis communication (SCC) that affects
corporate crisis management. However, our understanding of the mechanism of SCC on social
media is still limited. This study aims to reveal how the public engages in the decision-making
process related to SCC from a social control perspective by critically considering the broadcasting
and social network functions of social media. Our research hypotheses were supported by a
survey conducted after a real crisis in China. The results indicate that cognitive reputation results
in SCC by causing the public to feel morally violated, and that such feelings of violation lead to
individuals being more likely to engage in SCC given the perception of support for their opinions
on social media. Thus, this research provides a better understanding of SCC from the public’s
perspective in the context of social media.
Keywords: Secondary crisis communication ، Social media ، Social broadcasting ، Opinion climate |
مقاله انگلیسی |
5 |
Exploring the role of CSR fit and the length of CSR involvement in routine business and corporate crises settings
بررسی نقش CSR مناسب و طول مدت مشارکت CSR در تنظیمات تجاری و شرکتهای تجاری معمول-2018 This 2 × 2 experimental study examines the influence of CSR fit and the length of CSR in
volvement on corporate reputation and CSR skepticism in a routine business setting and crisis
responsibility in a victim crisis. The study demonstrates a significant interaction between the two
variables on the construction of corporate reputation. The length of CSR involvement is also
found to influence people’s attribution of crisis responsibility in a crisis. By comparing corporate
reputation and CSR skepticism before and after a crisis, the study further articulates the de
structive power of crises. Theoretical and practical implications are discussed.
Keywords: CSR ، Crisis communication ، Corporate reputation |
مقاله انگلیسی |
6 |
Hybrid happening: Organizational reputations in corporate crises
هیبرید اتفاق می افتد: شهرت سازمانی در بحران های شرکت ها-2018 Public relations professionals strive to develop mutually beneficial relationships among key
publics that will result in favorable organizational reputations, but crises typically threaten those
reputations. Much of public relations crisis research focuses on how to respond after a crisis, but
drawing on Expectation Violation Theory (EVT), this research focuses on the expectations of
stakeholders before a crisis and how they process information during a crisis. Drawing from
reputation management research in marketing, it conceptualizes corporate reputations as en
compassing associations related to corporate ability (CA) and corporate social responsibility
(CSR). Reputation management research generally has investigated reputations as strong on ei
ther CA or CSR, but this research examines the effects of a “hybrid” reputation, which is strong in
terms of both CA and CSR associations. The results of an experiment reveal that stakeholders’
responses during a crisis vary based on their expectations, how they perceive a hybrid reputation,
and the crisis type. The study has theoretical implications regarding stakeholders’ information
processing during a crisis, and it provides public relations professionals insights regarding how to
cultivate and protect an organizational reputation.
Keywords: Hybrid reputation ، Corporate reputation ، Corporate crisis ، Expectancy violation theory |
مقاله انگلیسی |
7 |
Awareness, determinants and value of reputation risk management Empirical evidence from the banking and insurance industry
آگاهی، تعیین کننده ها و ارزش مدیریت ریسک شهرت شواهد تجربی از صنعت بانکداری و بیمه-2018 The aim of this paper is to empirically study reputation risk management in the US and European bank
ing and insurance industry, which has become increasingly important in recent years. We first use a text
mining approach and find that the awareness of reputation risk (management) as reflected in annual re
ports has increased during the last ten years and that it has gained in importance relative to other risks.
Furthermore, we provide the first empirical study of the determinants and value of reputation risk man
agement. Our results show that larger firms, as well as firms that are located in Europe and have a higher
awareness of their reputation, are significantly more likely to implement a reputation risk management
program. Finally, we obtain initial indications of the value-relevance of reputation risk management.
Keywords: Reputation risk management ، Reputation risk ، Corporate reputation ، Text mining |
مقاله انگلیسی |
8 |
The effect of the Rana Plaza disaster on shareholder wealth of retailers: Implications for sourcing strategies and supply chain governance
اثر فاجعه رعنا پلازا در ثروت سهامداران خرده فروشان: پیامدها برای استراتژی های منابع و حاکمیت زنجیره تامین-2017 Supply chain and reputational risks are often assumed to motivate firms to source production in
developed, high-cost countries rather than developing, low-cost countries. To examine this assumption,
we provide evidence from the collapse of the Rana Plaza building on April 24, 2013, which with its 1133
fatalities and 2438 injuries is seen as one of the worst industrial accidents in history. Do markets reactive
negatively enough to such events to motivate firms to shift their sourcing strategy? We analyze the stock
market reaction to the Rana Plaza disaster in the Bangladeshi ready-made garment industry to address
this question. Our analysis is based on a sample of 39 publicly traded global apparel retailers with sig
nificant garment sourcing in Bangladesh. Stock market reaction to retailers on the day of the Rana Plaza
disaster is negative, but its magnitude and significance dissipate by the following day. We find no evi
dence of significant stock market reaction during the 11 trading days (approximately two weeks in
calendar time) following the disaster. Retailers responded to the disaster by developing two different
agreements to improve factory and worker safety in Bangladesh e the Accord on Fire and Building Safety
in Bangladesh (AFBSB), and the Alliance for Bangladesh Worker Safety (ABWS). We find no evidence of
significant stock market reaction to the announcements of the AFBSB and the ABWS. The insignificant
negative economic impact from the Rana Plaza disaster suggests that retailers have little economic
incentive to move sourcing out of Bangladesh or other low-cost countries so as to reduce the risk of being
involved in such events. We discuss the implications of our results for retailers, non-governmental or
ganizations (NGOs), garment factory owners in Bangladesh, the Bangladeshi government, and academic
researchers.
Keywords: Responsible sourcing | Supply chain governance | Corporate reputation | Stock market reaction |Industrial accidents |
مقاله انگلیسی |