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Managerial perspectives on crowdsourcing in the new product development process
دیدگاههای مدیریتی روی منبع یابی شلوغ در فرآیند تولید محصول جدید-2018 One way organizations have sought to improve the new product development (NPD) process is to leverage the wisdom of crowds by reaching out to different communities for product and service ideas. However, integrating crowdsourcing into NPD can be challenging for managers and executives managing the process. This exploratory, qualitative research provides internal perspectives from managers and executives at business to business (B2B) firms utilizing crowdsourcing during NPD. Their insights suggest that input gathered through online forums from internal crowds is typically used in the fuzzy-front end (FFE) of the NPD process, whereas externally generated ideas tend to be used more during the commercialization stage of development. Interestingly, in these data, crowdsourced ideas during NPD tended to result in product line extensions rather than new-to-the-world products. This result is due to operational barriers which include the absence of a formal process and infrastructure for crowdsourcing, lack of alignment between budgeting and project timelines with crowdsourcing efforts, and unclear responsibility for managing and validating crowdsourced ideas. In addition, online platforms that can be used for crowdsourcing (e.g., social media) may not be viewed as legitimate tools for idea generation. Therefore, crowdsourced ideas are still considered supplemental to more traditional market research.
keywords: Crowd sourcing |New product development |Fuzzy-front end |Internal crowds |External crowds |Online communities |
مقاله انگلیسی |
2 |
Modelling with stakeholders - Next generation
مدل سازی با ذینفعان - نسل بعدی-2016 This paper updates and builds on ‘Modelling with Stakeholders’ Voinov and Bousquet, 2010 which
demonstrated the importance of, and demand for, stakeholder participation in resource and environmental modelling. This position paper returns to the concepts of that publication and reviews the
progress made since 2010. A new development is the wide introduction and acceptance of social media
and web applications, which dramatically changes the context and scale of stakeholder interactions and
participation. Technology advances make it easier to incorporate information in interactive formats via
visualization and games to augment participatory experiences. Citizens as stakeholders are increasingly
demanding to be engaged in planning decisions that affect them and their communities, at scales from
local to global. How people interact with and access models and data is rapidly evolving. In turn, this
requires changes in how models are built, packaged, and disseminated: citizens are less in awe of experts
and external authorities, and they are increasingly aware of their own capabilities to provide inputs to
planning processes, including models. The continued acceleration of environmental degradation and
natural resource depletion accompanies these societal changes, even as there is a growing acceptance of
the need to transition to alternative, possibly very different, life styles. Substantive transitions cannot
occur without significant changes in human behaviour and perceptions. The important and diverse roles
that models can play in guiding human behaviour, and in disseminating and increasing societal
knowledge, are a feature of stakeholder processes today.
Keywords: Citizen science | Social media | Serious games | Crowd sourcing | Biases | Uncertainty |
مقاله انگلیسی |