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نتیجه جستجو - DMOs

تعداد مقالات یافته شده: 11
ردیف عنوان نوع
1 An intelligent and cost-effective remote underwater video device for fish size monitoring
یک دستگاه ویدیویی زیر آب از راه دور هوشمند و مقرون به صرفه برای نظارت بر اندازه ماهی-2021
Monitoring the size of key indicator species of fish is important to understand ecosystem functions, anthropo- genic stress, and population dynamics. Standard methodologies gather data using underwater cameras, but are biased due to the use of baits, limited deployment time, and short field of view. Furthermore, they require experts to analyse long videos to search for species of interest, which is time consuming and expensive. This paper describes the Underwater Detector of Moving Object Size (UDMOS), a cost-effective computer vision system that records events of large fishes passing in front of a camera, using minimalistic hardware and power consumption. UDMOS can be deployed underwater, as an unbaited system, and is also offered as a free-to-use Web Service for batch video-processing. It embeds three different alternative large-object detection algorithms based on deep learning, unsupervised modelling, and motion detection, and can work both in shallow and deep waters with infrared or visible light.
Keywords: Computer vision | Biodiversity conservation | Fish size | Baited remote underwater video | Artificial intelligence | Deep learning | Unsupervised modelling | Motion detection
مقاله انگلیسی
2 Identifying the next non-stop flying market with a big data approach
شناسایی بازار پرواز بی توقف بعدی با یک دیدگاه داده های بزرگ-2018
Destination Marketing Organizations (DMOs) strive to increase visitor volume through targeting potential markets and eliminating barriers to travel, such as opening non-stop flight routes. This study develops a comprehensive model to identify the next direct flight route for a destination by deploying buying funnel theory and gravity model. In addition to the geographical and economic characteristics of each market of origination, web traffic at the destinations Convention and Visitors Bureau (CVB) website—a proxy for the markets interest in the destination—is used to determine the markets that would exhibit the most potential to generate visitors if a non-stop flight route was opened. The model estimates each markets potential, using multiple gravity models, and compares it to the markets interest in the destination based on buying funnel theory. The present study then empirically tests the model using the actual data of Charleston, South Carolina, where five potential cities were identified.
keywords: Gravity model |Buying funnel theory |Direct flight |Big data |Web traffic |Mobile data
مقاله انگلیسی
3 DMO online platforms: Image and intention to visit
بسترهای آنلاین DMO: وجهه و قصد بازدید-2018
The online platforms (i.e., websites and social media) of Destination Management Organizations (DMOs) are among the most useful tools for building and promoting a destination image (DI). However, the associated effects on the DI have not been sufficiently studied and prior research has not assessed the influences of involvement on the DI formation process. The aim of this study is to explore the moderating effects of DMO online platforms on the DI through a conceptual model. The proposed model was empirically verified through an experiment and tested using PLS-SEM method. The findings demonstrate that tourist involvement has a positive impact on cognitive image and affective image, forming the DI as an antecedent of the intention to visit. The results also show that image formation and intention to visit the destination vary depending on the platform used by travelers to access the information.
keywords: Destination image |Intention to visit |DMO |Website |Social media |Millennials
مقاله انگلیسی
4 Feeling a destination through the “right” photos: A machine learning model for DMOs’ photo selection
حس کردن یک مقصد ازطریق عکس های "راست": یک مدل یادگیری ماشینی برای انتخاب عکس DMO ها-2018
Photos are important carriers in destination image communication. Currently, efficiently selecting appropriate photos for destination promotion remains a major challenge for DMOs, a problem closely related to the discrepancy between projected and received destination images. During the photo selection process, contents that can best evoke viewers potential motives should be considered favorably. This project proposes and implements a machine learning-based model to assist DMOs with photo content selection. The proposed protocol ranks candidate photos describing a specific theme from viewers’ perspective. In the present empirical study, over 20,000 Flickr photos of New York City taken by foreign tourists were analyzed to demonstrate the effectiveness of this approach. The results indicate that the proposed method can facilitate the selection of destination photos and address the pronounced gap between projected and received images.
keywords: UGC photos |Flickr |Destination image |Data mining |Photo recommendation
مقاله انگلیسی
5 Identifying the next non-stop flying market with a big data approach
شناسایی بازار پرواز بدون توقف بعدی با رویکرد داده های بزرگ-2018
Destination Marketing Organizations (DMOs) strive to increase visitor volume through targeting po tential markets and eliminating barriers to travel, such as opening non-stop flight routes. This study develops a comprehensive model to identify the next direct flight route for a destination by deploying buying funnel theory and gravity model. In addition to the geographical and economic characteristics of each market of origination, web traffic at the destinations Convention and Visitors Bureau (CVB) websiteda proxy for the markets interest in the destinationdis used to determine the markets that would exhibit the most potential to generate visitors if a non-stop flight route was opened. The model estimates each markets potential, using multiple gravity models, and compares it to the markets in terest in the destination based on buying funnel theory. The present study then empirically tests the model using the actual data of Charleston, South Carolina, where five potential cities were identified.
Keywords: Gravity model ، Buying funnel theory ، Direct flight ، Big data ، Web traffic ، Mobile data
مقاله انگلیسی
6 Understanding the web maturity of Polish DMOs
درک بلوغ وب DMOs لهستان-2018
In recent years, online communication has become an integral part of the functioning of different institutions and enterprises. This includes the area of tourism. Due to the immense marketing opportunities offered by in formation and communication technologies, it can be argued that destination management organizations (DMOs) around the world should rise to the challenge of climbing to the next level of ‘web maturity’. The aims of this study are focused on investigating and comparing the online marketing activities of selected Polish DMOs in the years 2012 and 2016, as well as discovering and explaining the main motivations, facilitators and barriers to conducting such activities. The study is also an attempt to identify how any barriers encountered that are en countered may be overcome, and presents some potential solutions and good practices for DMOs to learn from. The results of the study show that Facebook is still the most popular social media platform used by Polish tourist organizations. Current trends are mainly focused on mobile applications development. In turn, there is a lack of relevant skills, financial and human resources, which are the main barriers related to the increased use of web marketing.
Keywords: eTourism ، Web maturity ، Online marketing ، DMOs ، Poland
مقاله انگلیسی
7 The ‘‘Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism
بازبینی جشنواره "شب صورتی" : رویدادهای متا و نقش مشارکت های مقصد در تدارک رویداد گردشگری-2017
This paper adopts a managerial perspective to revisit an original case study of the ‘‘Pink Night” festival presented by Giovanardi et al. (2014) in an earlier issue of this journal. Our in-depth qualitative study contributes to the event tourism planning and management literature in three ways. First, we shed light on how and why competing Destination Management Organisations (DMOs) cooperate to plan, develop and manage event tourism. Second, we introduce and describe the brand new concept of the meta-event, which is the main theoretical contribution of this work. Third, we elucidate the role of meta-events as brand architecture tools to rebrand and reposition wide tourism areas. We illustrate the theoretical and managerial implications of the meta-event concept for event tourism stud ies and destination managers.
Keywords: ‘‘Pink Night” festival | Meta-event | Event tourism | Destination Management Organisations | Destination partnerships | Event portfolio
مقاله انگلیسی
8 Power in tourism stakeholder collaborations: Power types and power holders
قدرت در همکاری مشارکت کنندگان گردشگری: انواع قدرت و نگهدارندگان قدرت-2017
Stakeholder collaboration is acknowledged as an important part of tourism destination planning and management. However, not all destination stakeholders have the same level of power and influence in collaborative activities or decision-making, with some groups able to exert more influence over the process. The purpose of this study was to identify and categorise the various types of power that in fluence stakeholder collaborations in tourism destination planning and management and determine which stakeholder groups hold these powers. A case study approach was adopted and data was collected from publicly available secondary resources. The study results show that four different types of power (coercive, legitimate, induced and competent power) were evident in stakeholder collaborations. Coer cive power was mainly held by government and public sector agencies while DMOs and large private organisations were found to hold strong legitimate power. Induced power was exerted by federal, state and local governments; educational institutions and consulting firms tended to possess competent power.
Keywords: Power | Stakeholder | Collaboration | Tourism destination management
مقاله انگلیسی
9 How social are destinations? Examining European DMO social media usage
اهداف اجتماعی چگونه است؟ بررسی استفاده از رسانه های اجتماعی DMO اروپا-2017
This study explores how European DMOs use social media to promote and market their destinations and extends extant research on social media in tourism by: (1) using a larger sample size of 50 European countries, (2) including two additional social media platforms (Instagram and YouTube) to current investigations that commonly focus on Facebook and Twitter, (3) extending the scope of measures used in the content analysis, and (4) investigating social media platforms over a longer time period of a full year. Content analysis of measures used to examine European DMO social media usage revealed seven categories: (1) content, (2) major theme, (3) information type, (4) engagement, (5) interactivity, (6) promotion and (7) customer service. Based on content analysis of a systematic random sample of 3546 social media postings, results clearly indicate that social media is of interest to European DMOs. Among all European destinations, Turkey, Finland, Ireland, Netherlands and Spain were found to have a higher level of engagement, whereas France, Cyprus, Russia, Luxembourg and Norway were found to be more interactive. Findings suggest that European DMOs utilize social media as a traditional marketing tool, rather than exploiting it as a customer service tool to mitigate potential customer problems.
Keywords: Social media | DMOs | Europe | Facebook | Twitter | Instagram | YouTube
مقاله انگلیسی
10 The power of social media storytelling in destination branding
قدرت داستان سرایی رسانه های اجتماعی در برند سازی مقصد-2017
A large part of the global population is now connected in online social networks in social media where they share experiences and stories and consequently influence each others perceptions and buying behaviour. This poses a distinct challenge for destination management organisations, which must cope with a new reality where destination brands are increasingly the product of peoples shared tourism experiences and storytelling in social networks, rather than marketing strategies. This article suggests a novel interpretation on how these online social networks function with regard to generating engagement and stimulating circulation of brand stories by offering a conceptual framework based on the sociological concepts of storytelling, performance, performativity, and mobility. These concepts are characterised as ‘technologies of power’, for their role in shaping the social mechanisms in social media. VisitDenmark, the DMO of Denmark, is used as a case to put the framework into practice. The case demonstrates how DMOs can use the framework to strengthen their social media branding, and five practical recommendations for how to do so are provided.
Keywords: Social media | Destination branding | DMOs | Storytelling | Technologies of power | Netnography
مقاله انگلیسی
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