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Analytics in the era of big data: The digital transformations and value creation in industrial marketing
تجزیه و تحلیل در عصر داده های بزرگ: تحولات دیجیتال و ایجاد ارزش در بازاریابی صنعتی-2020 Big data analytics has been a topical area in the past decade. Despite it is emphased as a promising tool for the
B2B sectors, there is a short of academic studies about this phenomenon in the industrial markets. Existing big
data analytics focuses more on the consumers marketing aspect, while in fact both the consumers data and the
machine-generated transaction data can be gathered and analysed at the interorganisational level. Subsequently,
there is a need to increase the attention on the B2B aspects of big data analytics and the interactions of stakeholders.
This paper, therefore, investigates the digital transformation enabled by big data analytics in the
industrial markets and provides a conceptual framework. It solicits research articles that provide insights into
various industrial contexts of this topic and applied both qualitative and quantitative approaches to identify the
big data gathering and applications for value creation. Keywords: Big data | B2B analytics | Digital transformations | Management revolution | Value creation |
مقاله انگلیسی |
2 |
Digital transformation, digital dividends and entrepreneurship: A quantitative analysis
تحول دیجیتال ، سود سهام دیجیتال و کارآفرینی: یک تحلیل کمی-2019 The literature traditionally has focused its attention on the relationship between innovation and entrepreneurial
activity. From this perspective, new innovations are accompanied by digital transformations that enhance value
creation. However, it is also important to consider the effect of digital dividends on society overall as well as on
entrepreneurship activity. Studies generally do not address this latter possibility. This paper analyses the theoretical
and quantitative effects of digital transformation and digital dividends on entrepreneurial activity, that
is, the broader developmental benefits that using these technologies brings, in the shape of digital transformation.
Partial least square (PLS) estimation is used to develop an empirical estimation for the case of 29
European countries. Keywords: Digital dividends | Entrepreneurship | Digital transformation | Innovation | Value creation |
مقاله انگلیسی |
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Data structuring—Organizing and curating digital traces into action
ساختارسازی داده-سازماندهی و ساختن آثار دیجیتال در عمل-2018 Digital transformations and processes of ‘‘datafication’’ fundamentally reshape how information is produced, circulated
and given meaning. In this article, we provide a concept of ‘‘datastructuring’’ which seeks to capture this reshaping as
both a product of and productive of social activity. To do this we focus on (1) how new forms of social action map onto
and are enabled by technological changes related to datafication, and (2) how new forms of datafied social action
constitute a form of knowledge production which becomes embedded in technologies themselves. We illustrate the
potential of the datastructuring concept with empirical examples which also serve to highlight some new avenues for
research and some empirical questions to explore further. We suggest a focus on datastructuring can ignite scholarly
debates across disciplines that may share an interest in the technological configurations, sorting activities, and other
socio-material forces that shape digital spaces, but which are rarely brought together. Such cross-disciplinary conceptualizations may give more attention to how information is structured and organized, becomes ‘‘algorithmically recognizable’’, and emerges as (in)visible in digital, datafied spaces. Such a concept, we suggest, may help us better understand
the novel ways in which ‘‘backstage datawork’’ and ‘‘data sorting processes’’ gain traction in political interventions,
commercial processes, and social ordering.
Keywords: Datafication | infrastructures | platforms | knowledge production | content moderation | social ordering |
مقاله انگلیسی |