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نتیجه جستجو - E-business

تعداد مقالات یافته شده: 17
ردیف عنوان نوع
1 Website and e-shop Development as an e business Teaching Programme Innovation in Management Education
توسعه وب سایت و فروشگاه الکترونیکی به عنوان یک برنامه آموزش کسب و کار الکترونیکی نوآوری در آموزش مدیریت-2020
The article points out the need to introduce practical e-business learning in management education in Poland in order to adapt it to the labour market demand for new professionals such as digital manager, e commerce manager or e-commerce front-end developer. It also presents both the results of a research on the curricula of business studies and the conclusions of a survey conducted among students of the Faculty of Management, UTP University of Science and Technology in Bydgoszcz, Poland, who attended the e-business/e-commerce classes. It follows that the practical implementation of this subject is not popular in major economics and management courses, while among the public universities studied only UTP conduct classes using WordPress. According to the respondents, this area of knowledge is necessary, and the course itself is attractive and will be useful in the future. Therefore, research results indicate an innovative character of the presented teaching approach.© 2020 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0)Peer-review under responsibility of the scientific committee of the KES International.
Keywords: e-business education | e-commerce education | managers education | higher education | WordPress;
مقاله انگلیسی
2 “Side-Business” Development in Japanese Major Private Passenger Railways
توسعه "تجارت جانبی" در راه آهن مسافر مسافرتی عمده ژاپن-2020
Railway privatization continues to progress in Japan and overseas, but progress was not always smooth and there have been cases of management failure following privatization. Therefore, it is important to establish appropriate business management policies and strategies. Major railway companies in Japan have been operating railway businesses together with a collection of side- businesses in a unique way. The term side-business in the context of Japan’s railway industry covers a wide range of businesses, including transportation, real estate, merchandise sales, tourism and leisure. These side-businesses are no longer on the side as they currently account for about 70 to 90% of Japan’s major private railway companies’ revenues, making them important sources of revenue. The process, factors and characteristics of diversification strategies used by Japanese major railways can offer useful background information and insights for the investigation of future railway privatization methods. This study examines the details and time periods of such side- businesses and provides a model for classifying them by era and according to their characteristics. The model developed highlights the variety of ways that companies diversified their business activities and historically maps the establishment of such side-business. Moreover, in recent years, six types of structures for operating revenue have emerged, which demonstrates that side- businesses are not incidental to the railway business in Japan, but are also a driving force that creates innovation and synergistic effects.© 2020 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)Peer-review under responsibility of the scientific committee of the World Conference on Transport Research – WCTR 2019
Keywords: Private Passenger Railway | Diversity | Management | Side-business | Visualization
مقاله انگلیسی
3 Contextual factors and performance impact of e-business use in Indonesian small and medium enterprises (SMEs)
عوامل زمینه ای و تأثیر عملکرد استفاده از تجارت الکترونیکی در شرکت های کوچک و متوسط اندونزی (SME)-2020
This study proposes an integrated framework that investigates interrelationships between contextual factors that influence e-business use and consequently its impact on enterprise performance among small and medium en- terprises (SMEs). This study starts with an extensive systematic review of e-business use factors that are contextualized in the technology, organization and environment (TOE) framework and conceptualized using resource-based view (RBV). Data are obtained through a survey of 325 Indonesian SMEs. The partial least square structural equation modeling technique is used to analyze the data and test the hypotheses. The organizational context emerges as the most significant predictor of e-business use, followed by technological and environmental contexts respectively. In addition, e-business use has stronger positive influence on enterprise performance at operational level, rather than managerial and strategic levels. However, e-business uses influence on performance impact at strategic level is indirect, mediating through operational and managerial levels. While the study has attempted to explain the contextual factors that influence the use of e-business as a whole, it is deficient in explaining contextual factors that influence each of e-business applications being used. This study could help SMEs identify contextual areas that may guide them to successfully use e-business and realize its potential benefits.
Keywords: Enterprise resource planning | ERP | Success model | Performance | Management learning | Information systems | Computer science | Human-centered computing | Education | Information science | Business
مقاله انگلیسی
4 Personalized digital marketing recommender engine
موتور پیشنهادی بازاریابی دیجیتال شخصی-2020
E-business leverages digital channels to scale its functions and services and operates by connecting and retaining customers using marketing initiatives. To increase the likelihood of a sale, the business must recommend additional items that the customers may be unaware of or may find appealing. Recommender Engine (RE) is considered to be the preferred solution in these cases for reasons that include delivering relevant items, hence improving cart value, and boosting customer engagement. The paper describes a model for delivering real-time, personalised marketing information concerning the recommended items for online and offline customers, using a blend of selling strategies: up-selling, cross-selling, best-in-class-selling, needs-satisfaction-selling and consultative- selling. The model further defines the e-marketplace by clustering items, customers and unique selling proposition (USP), and then gathering, storing, and processing transactional data, and displaying personalised marketing information to support the customer in their decision-making process, even when purchasing from large item spaces. An experimental study using a quantitative research methodology was conducted in a mid-size healthcare retailer, based out of India, to determine the tangible benefits. The model was tested with 100 online customers and, with the adoption of the proposed methodology, the results indicated growth in average monthly revenue (33.49%), Average Order Value (AOV) (32.79%) and Items per Order (IPO) (1.93%).
Keywords: Personalized digital marketing | Recommender engine | Customer relationship management
مقاله انگلیسی
5 An integrated recommender system for improved accuracy and aggregate diversity
یک سیستم توصیه گر یکپارچه برای بهبود دقت و تنوع کل-2019
Information explosion creates dilemma in finding preferred products from the digital marketplaces. Thus, it is challenging for online companies to develop an efficient recommender system for large portfolio of products. The aim of this research is to develop an integrated recommender system model for online companies, with the ability of providing personalized services to their customers. The K-nearest neighbors (KNN) algorithm uses similarity matrices for performing the recommendation system; however, multiple drawbacks associated with the conventional KNN algorithm have been identified. Thus, an algorithm considering weight metric is used to select only significant nearest neighbors (SNN). Using secondary dataset on MovieLens and combining four types of prediction models, the study develops an integrated recommender system model to identify SNN and predict accurate personalized recommendations at lower computation cost. A timestamp used in the integrated model improves the performance of the personalized recommender system. The research contributes to behavioral analytics and recommender system literature by providing an integrated decision-making model for improved accuracy and aggregate diversity. The proposed prediction model helps to improve the profitability of online companies by selling diverse and preferred portfolio of products to their customers.
Keywords: Recommender system | Behavioral analytics | Extreme learning | Aggregate diversity | E-business | Decision support system
مقاله انگلیسی
6 Evolution of the impact of e-business technology on operational competence and firm profitability: A panel data investigation
تکامل تاثیر فناوری تجارت الکترونیک روی رقابت عملیاتی و سودآوری شرکت: یک بررسی داده ای-2018
This study examines the evolution of the impact of e-business technology on operational competence and profitability using a panel dataset of 154 Spanish firms. We find that (1) e-business technology has a positive effect on operational competence that decreases over time and (2) the firm’s proficiency in exploiting a portfolio of operational capabilities has a positive impact on profitability that becomes more substantial over time. The findings provide some insights on how the initial and subsequent IT investments affect operational competence and profitability over time. This study methodologically illustrates how to perform a partial least squares estimation using panel data.
keywords: E-business technology capability| Operational capabilities| Firm profitability| Business value of IT| Partial least squares path modeling| Panel data
مقاله انگلیسی
7 تجارت الکترونیک با استفاده از تجمیع و جهانی سازی مدیریت زنجیره تامین
سال انتشار: 2018 - تعداد صفحات فایل pdf انگلیسی: 3 - تعداد صفحات فایل doc فارسی: 7
از تامین‌کنندگان از طریق مونتاژ و پخش خریدار، مدیریت زنجیره تامین (SCM) به اجتناب از اداره مواد می‌پردازد و با استفاده از داده‌ها به پشتیبانی از شبکه تولید می‌پردازد. SCM با مدیریت سر و کار دارد و جریان‌های اقلام را تغییر می‌دهد به عبارتی دیگر به مراقبت از مرجوعات مشتری و استقاده مجدد از اقلام دور انداخته شده می‌پردازد. SCM عمدتا با موجودی‌ سر و کار دارد و به مدیریت موجودی کالا در نواحی مختلفی می‌پردازد که این نواحی باید به شکلی مرتب هماهنگ شوند و برای شرکت‌های مختلف به هماهنگی مواد خام، تراکنش‌های مالی و داده‌ها می‌پردازد. بنا به دلایل مختلفی SCM در طی سال‌ها هواداران زیادی پیدا کرده است. حرکتی که توسط یک فرد انجام می‌شود می‌تواند تاثیر بالایی در SCM داشته باشد که این موضوع برای مدیران حوزه کسب و کار به خوبی شناخته شده است. از موجودی به شبکه‌های رقابتی، رقابت شرکت‌ها با یکدیگر با ایجاد هم چشمی ایجاد شده است. برای توسعه، شرکت‌ها ضایعات را تخریب می‌کنند و با ارائه‌دهندگان و مشتریان برای خدماتی بهتر هماهنگ می‌شوند.
کلمات کلیدی: مدیریت زنجیره تامین (SCM) | شبکه تولید | مواد خام.
مقاله ترجمه شده
8 Impacts of service uncertainty in bundling strategies on heterogeneous consumers
تاثیرات عدم قطعیت خدمات در راهبردهای بسته سازی روی مشتریان ناهمگن-2018
More e-commerce firms bundle their products with their services, and the service uncertainty arising in e-business influences the purchase choice made by heterogeneous consumers. The traditional literature assumes that the quality of products or services are distributed at some fixed levels to segment consumers who have specific preferences. We adopt an approach involving services with a level of uncertain quality, and guarantee a bound or range of service quality for the purpose of market segmentation in e-business. By using linear interpolation in an analytical model, we address price competition when fixed and uncertain quality-level services are vertically differentiated between bundling and individual sales. The bundling discount plays a different role according to the degree of service uncertainty in e-business, because the cannibalization effect may drive product-service bundling or individual sales out of the market. Our experimental results show that service quality uncertainty is effective for heterogeneous consumers when the constant quality of product is low or the cost is insensitive to the quality. However, the bundling discount may contribute or counterbalance the impact of service uncertainty according to the bundling type.
keywords: Analytics |Bundling strategy |Heterogeneous consumers |Price competition |Service uncertainty |Theory development
مقاله انگلیسی
9 Impact of supply chain power and drop-shipping on a manufacturers optimal distribution channel strategy
تاثیر قدرت زنجیره تامین و کاهش حمل و نقل در یک استراتژی کانال توزیع بهینه سازنده-2017
With the expansion of the Internet and the proliferation of e-businesses, many manufacturers have cho sen to distribute products through online retail channels in addition to brick-and-mortar retail chan nels. In this paper, we consider a dual-channel supply chain in which a manufacturer considers selling a product through a conventional retail channel and an online channel. Considering two common procure ment and order fulfillment policies for online retailers (etailers), conventional batch ordering and drop shipping, we investigate the impact of supply chain power structure in terms of market power and retail channel dominance on a manufacturer’s optimal distribution channel strategy. We analyze and compare the two procurement models with respect to the etailer’s order fulfillment policies. We find that a manu facturer never prefers a drop-shipping etailer as the first mover in a sequential pricing game with a batch ordering traditional retailer. The manufacturer prefers to award the power of retail channel dominance to a batch ordering retailer with relatively high market power even if the etailer also follows a batch order ing policy. Drop-shipping benefits both the manufacturer and the etailer when the etailer has relatively low market power.
Keywords: Supply chain | Drop-shipping | Power structure | Pricing | Competition
مقاله انگلیسی
10 Towards an importance-performance analysis of factors affecting e-business diffusion in the wood industry
به سمت تحلیل عملکردی مهم عوامل موثر بر انتشار کسب و کار الکترونیکی در صنعت چوب-2016
The utilization of Internet-enabled information systems promises to create significant advantages in terms of inter-organizational information sharing and operational efficiency. The low diffusion of e- business within the wood industry, despite the prospective benefits, is puzzling. This study sets out to investigate factors of e-business adoption to derive recommendations for improving e-business diffusion in the wood industry. Drawing on the technologyeorganizationeenvironment framework, this paper develops a factor-based research model and differentiates between two stages of e-business diffusion: initial adoption and long-term routinization. An empirical study was carried out, collecting complete data from 204 organizations in the German wood industry. Next to classical structural equation modeling, the so-called importanceeperformance analysis technique was first adopted to the context of information systems diffusion research. This method allows for the identification of factors that not only have a high influence on e-business diffusion but also demonstrate significant potential for improve- ment. The results of this study provide important insights into both research and practice. First, the knowledge on causes of low IS diffusion in the wood industry is enhanced by differentiating techno- logical, organizational, and environmental factors and two stages of e-business diffusion. This study reveals that routinization lags behind initial adoption in the wood industry. Second, the value of importance-performance analysis technique for research on IS diffusion is demonstrated. The results suggest that future studies should apply this method to enhance data interpretation. Lastly, decision makers in the wood industry can make use of the empirical results to design effective action plans to promote e-business diffusion.© 2015 Elsevier Ltd. All rights reserved.
Keywords: Technology adoption | Technology acceptance | Information systems | Wood industry | Importance-performance analysis | e-business
مقاله انگلیسی
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