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نتیجه جستجو - Hedonic

تعداد مقالات یافته شده: 32
ردیف عنوان نوع
1 Examining framing effect in travel package purchase: An application of double-entry mental accounting theory
بررسی اثر فریم در خرید بسته های مسافرتی: استفاده از تئوری حسابداری روحی دو ورودی-2021
Based on the double-entry mental accounting theory, we explore the effect of option framing on travelers purchase decisions regarding customized travel packages through three experiments. The results confirm that subtractive framing leads to higher purchase intentions and willingness to pay than additive framing. However, in the distant future, additive framing leads to higher purchase intention. Pleasure attenuation mediates the option framing effect on travel package purchase decisions, especially for travelers who make travel plans for the near future and those with higher price sensitivity. Pain buffering only plays a mediator role in student samples. The findings provide implications for travel agencies to adopt subtractive framing for customized travel packages and improve the hedonic experiences embedded in packages.
keywords: فریم گزینه | تئوری حسابداری روحی دو ورودی | فاصله زمانی | حساسیت قیمت | بسته سفر سفارشی | Option framing | Double-entry mental accounting theory | Temporal distance | Price sensitivity | Customized travel package
مقاله انگلیسی
2 Investigation of eye tracking, electrodermal activity and facial expressions as biometric signatures of food reward and intake in normal weight adults
بررسی ردیابی چشم ، فعالیت الکترودرمی و حالات چهره به عنوان نشانه های بیومتریک پاداش و مصرف غذا در بزرگسالان با وزن طبیعی-2021
Pervasive exposure to a vast and varied food repertoire has contributed to the obesity epidemic. Within this issue, there is a need for a better understanding of the psychophysiological responses to food cues that precede food choice and food intake to establish how these responses contribute to the link between food availability and increasing obesity levels. Biometric measures such as eye tracking, electrodermal activity and facial expressions may separately or collectively provide deeper insight into psychophysiological processes underlying food reward and food intake. We examined how biometric responses differed in foods varying in fat and taste and explored how these biometric signatures to food cues were related to food preference behaviours, food choice, and food intake. We developed and tested a biometric food preference task designed to concurrently assess biometric responses (eye tracking, electrodermal activity and facial expressions) and food reward to visual food stimuli from different food categories in 100 normal weight adults. Food intake and selection was examined using a simultaneous choice ad libitum buffet. The results from this cross-sectional study showed significant differences in visual attention towards foods varying in fat content and taste prior to making rapid food choice decisions. Furthermore, the study found positive associations between maintained attention during a forced choice paradigm and subsequent food reward and food intake measures. Attention, arousal and facial expression during passive viewing were not associated with food reward or intake measures, except for an association between negative valence and explicit liking such that less liked foods elicited stronger negative facial expressions. The findings indicate that implicit, biometric responses to food cues predict both food reward and actual food intake.
Keywords: Appetite | Food intake | Hedonic eating | Food reward | Biometrics
مقاله انگلیسی
3 Non-market valuation of beach quality: Using spatial hedonic price modeling in Hilton Head Island, SC
ارزیابی غیر بازاری از کیفیت ساحل: استفاده از مدل سازی قیمت هیدونیک فضایی در جزیره هیلتون SC-2020
Climate change has been impacting beach quality negatively for years. The gradual increase in sea level has been slowly diminishing the Atlantic coastline by eroding beaches and worsening coastal flooding. Narrowing beach width, one of the most important attributes of beach quality, has been a major concern for policy makers, local residents and visitors as lower beach quality has environmental and economic consequences. Filling the beaches with sand under beach replenishment projects has been widely used to treat this problem. The purpose of this paper is to estimate the economic value of beach width using the past residential property prices in Hilton Head Island, SC. Spatial error hedonic price method was adopted to account for spatial dependency among error terms. The results of this study show that beach width has significant influence on the values of neighboring properties that are located within 633 feet of the shoreline. An additional foot of beach width would add as much as $3,012 to the value of an oceanfront residential property. Without an accurate estimation of the economic value of beach width, cost-benefit analyses of beach nourishment and other shoreline management projects would be incomplete.
Keywords: Hedonic price method | Beach width | Beach replenishment | Beach nourishment | Spatial error model
مقاله انگلیسی
4 انگیزه مشارکت برند مجلل مشتریان در رسانه های اجتماعی
سال انتشار: 2020 - تعداد صفحات فایل pdf انگلیسی: 13 - تعداد صفحات فایل doc فارسی: 34
مشتریانی که مشغول برندها در رسانه های اجتماعی اند برای مدیران رسانه های اجتماعی اهمیت اساسی دارند؛ به هرحال هنوز مطالعات مفصل کمی در زمینه عوامل مشارکت مصرف کننده در برندهای مجلل وجود دارد. با توجه به 25 مصاحبه نیمه ساختاری با مشتریانی که برندهای مجلل را در رسانه های اجتماعی دنبال می کردند، این مقاله به کاوش علل انگیزه بخش به مشتریان مبنی بر مشارکت در برندهای مجلل در رسانه های اجتماعی می پردازد. این تحقیق چارچوب نظری برای انگیزه شناختی، احساسی و رفتاری مشتریان در برندهای مجلل مطرح می کند. این تحقیق 13 انگیزه را در شش گروه کلان تقسیم بندی کرد: تناسب محتوی درک شده (برندهای جدید، باکیفیت و تایید فردمعروف)، رابطه برند-مشتری ( عشق برند، برند ظریف)، لذت جویی (سرگرمی)، زیبایی شناختی (جذبه طراحی) ، اجتماعی-روان شناختی (تناسب فردی حقیقی، سیگنل جایگاه و ارتقا و حفظ وجهه)، کیفیت برند ( کیفیت برند درک شده) و عوامل فناوری (کاربرد راحت). این مقاله به مدیران بازاریابی برندهای مجلل کمک می کند بدانند چگونه مشارکت با مشتریان را بهبود بخشند.
واژگان کلیدی: مشارکت مشتری | انگیزه | رسانه های اجتماعی | برندهای مجلل | تحقیقات کیفی
مقاله ترجمه شده
5 نقش ارزش های مد نظر مشتریان در برندهای تفریحگاه جامع مقصد
سال انتشار: 2020 - تعداد صفحات فایل pdf انگلیسی: 8 - تعداد صفحات فایل doc فارسی: 27
هدف این مقاله بررسی روابط بین ویژگی های برندهای تفریحگاه های جامع و ارزش های مد نظر مشتریان و وفاداری رفتاری است. این مقاله طور ویژه بر مقاصد تفریحی جامعه نوپدید در جنوب شرق آسیا، مالزی می پردازد. مطالعات کیفی و کمیتی در زمینه مقاصد تفریحی جامعه نوپدید وجود دارد. در مطالعه 1، نظریه وسیله –هدف و تکنیک نردبانی برای استخراج زنجیره های انباشتی ارزش (از جمله ارزش های مربوط به برند تفریحگاه جامع) از بین 20 مصاحبه مفصل در مالزی به کار رفتند. در مطالعه 2، تاثیر ارزش چند بعدی مد نظر بر واکنش آنها به برند تفریحگاه جامع با استفاده از نظرسنجی داده های آنلاین بررسی شد. یافته ها نشان می دهد ویژگی های اجتماعی، لذت جوئی و نوع دوستانه در نگرش مشتریان به ویژگی های مختلف برندهای تفریحگاه جامع نمایان است. این مطالعه مفاهیمی برای محققان، تامین کنندگان خدمات و سیاست گذاران در زمینه مدیریت و بازاریابی موفق مقصد در کشورهای در حال توسعه فراهم می کند.
واژگان کلیدی: ارزش مد نظر | ویژگی های برند | نظریه وسیله-هدف | تکنیک نردبانی | بازاریابی مقصد | مدیریت مقصد | تفریحگاه جامع | مالزی
مقاله ترجمه شده
6 Programmatic creative: AI can think but it cannot feel
خلاق برنامه ای: هوش مصنوعی می تواند فکر کند اما احساس نمی کند-2020
The authors conduct two studies to examine artificial intelligence (AI) in creative programmatic contexts. Findings indicate that consumers have equally favorable attitudes toward human-created and AI-created cognitive-oriented advertising, but form lower evaluations of AI-created emotion-oriented creative con- tent. Programmatic creative ads are effective for rational appeals and utilitarian products, but are ineffec- tive for emotional appeals and hedonic products. The studies indicate that human rather than AI input is needed for creating emotion-oriented advertisements.
Keywords: Artificial intelligence | Emotional/rational | Hedonic/utilitarian | Programmatic creative
مقاله انگلیسی
7 Self-employment and eudaimonic well-being: Energized by meaning, enabled by societal legitimacy
خود اشتغالی و رفاه eudaimonic: با معنا انرژی می گیرد ، و توسط مشروعیت جامعه امکان پذیر می شود-2020
This study investigates why and where self-employment is related to higher levels of eudaimonic well-being. We focus on meaningfulness as an important eudaimonic process and subjective vitality as a eudaimonic well-being outcome that is central to entrepreneurs proactivity. Building on self-determination theory, we posit that self-employment, relative to wage-employment, is a more self-determined and volitional career choice, which enhances the experience of meaningfulness at work and perceptions of work autonomy. In a multi-level study of 22,002 individuals and 16 European countries, meaningfulness at work mediates the relationship between self-employment and subjective vitality and explains this relationship better than work autonomy. We identify moderating effects of context: the societal legitimacy of entrepreneurship in a country affects the choice set of alternative career options that individuals can consider and thus shapes the experience of meaningfulness at work and work autonomy, and thereby indirectly subjective vitality. These findings expand our understanding of eudaimonic well-being, entrepreneurs work, and the role of context in entrepreneurship and well-being research. They complement existing research on hedonic well-being of entrepreneurs and extend the scarce literature on their eudaimonic well-being.
Keywords: Well-being | Eudaimonic well-being | Meaningfulness at work | Autonomy | Vitality | Entrepreneurship | Self-employment
مقاله انگلیسی
8 The role of customers’ perceived values of integrated resort brands in destination
نقش ارزشهای درک شده مشتریان از مارکهای تفریحی یکپارچه در مقصد-2020
This study aims to examine the linkages between attributes of integrated resort brands and customers perceived values behind behavioral loyalty. Especially, this study focuses on emerging integrated resort destinations in South East Asia, Malaysia. Both qualitative and quantitative studies are applied in emerging integrated resort destinations. In Study 1, means-end theory and laddering technique to derive aggregate value chains (e.g. integrated resort brand-related values) from 20 in-depth interviews in Malaysia. In Study 2, the impact of multidimensional customers perceived value on their responses toward the integrated resort brand is examined using an online data survey. Findings demonstrate that social, hedonic, and altruistic attributes are important elements in evaluating customers loyalty towards integrated resort brands. Thus, the current study highlights how personal values of economic, social, hedonic, and altruistic attributes are reflected in customers’ perceptions of the different attributes of integrated resort brands. This study provides implications for researchers, service providers, and policymakers with regard to successful destination marketing and management in developing countries.
Keywords: Perceived value | Brand attributes | Means-end-theory | Laddering technique | Destination marketing | Destination management | Integrated resort | Malaysia
مقاله انگلیسی
9 Evaluating the value of an entrepreneurial city with a spatial hedonic approach: A case study of London
ارزیابی ارزش یک شهر کارآفرین با رویکرد لذت جوی فضایی: مطالعه موردی لندن-2020
This study assesses the value of a city by using the housing price function with a geographically weighted regression model, including various social, economic, and environmental factors. To assess these values, various specific data scores—such as those related to ethnic groups, green areas, crime rates, education, unemployment rates, number of entrepreneurs, and environmental quality—were considered in a case study of London. The results indicate that some variables such as time to city center and entrepreneurship have a positive impact on the local areas’ value in London, as shown by housing prices, while those related to unemployment have a negative impact. Moreover, although the London city center has benefitted more in terms of value than its outskirts have, a few specific policies related to startups and entrepreneurship have succeeded in connecting these areas to existing companies and entrepreneurs. In general, large cities may be better equipped to promote such startup and entrepreneurship policies under local industry plans for future development.
Keywords: Entrepreneurship | Land price function | Spatial hedonic approach | London
مقاله انگلیسی
10 A cross-cultural study of the intention to use mobile banking between Lebanese and British consumers: Extending UTAUT2 with security, privacy and trust
یک مطالعه متقابل فرهنگی در مورد استفاده از بانکداری تلفن همراه بین مصرف کنندگان لبنانی و انگلیسی: گسترش UTAUT2 با امنیت ، حفظ حریم خصوصی و اعتماد-2019
This study aims to examine the key factors that may hinder or facilitate the adoption of mobile banking services in a cross-cultural context. A conceptual framework was developed through extending the Unified Theory of Acceptance and Use of Technology UTAUT2 by incorporating three additional constructs, namely trust (TR), security (PS) and privacy (PP). Data were collected using an online survey and a self-administrated questionnaire from 901 mobile banking users who were either Lebanese or English. These were analysed using structural equation modelling based on AMOS 23.0. The results of this analysis indicated that behavioural intention towards adoption of mobile banking services was influenced by habit (HB), perceived security (PS), perceived privacy (PP) and trust (TR) for both the Lebanese and English consumers. In addition, performance expectancy (PE) was a significant predictor in Lebanon but not in England; whereas price value (PV) was significant in England but not in Lebanon. Contrary to our expectation, Social Influence (SI) and Hedonic Motivations (HM) were insignificant for both the Lebanese and English consumers. Overall, the proposed model achieved acceptable fit and explained 78% of the variance for the Lebanese sample and 83% for the English sample – both of which are higher than that of the original UTAUT2. These findings are expected to help policy makers and bank directors understand the issues facing mobile banking adoption in different cultural settings. Subsequently, they will help guide them in formulating appropriate strategies to improve the uptake of mobile banking activities. As the low mobile banking adoption rate in Lebanon can be attributed to the novelty of this technology, the Lebanese banking sector stands to greatly benefit from this study.
Keywords: Mobile banking | Technology adoption | UTAUT | Culture | Developed countries | Developing countries |Structural equation modelling
مقاله انگلیسی
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