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نتیجه جستجو - Hotels

تعداد مقالات یافته شده: 84
ردیف عنوان نوع
1 تغییر یا نابودی : بررسی نقش سرمایه انسانی و توانمندی های بازاریابی فعال در بخش هتلداری
سال انتشار: 2021 - تعداد صفحات فایل pdf انگلیسی: 13 - تعداد صفحات فایل doc فارسی: 33
بسیاری از محققان تلاش کرده اند شرح دهند کدام عوامل بر مزیت رقابت آمیز پایدار تاثیر می گذارند. بدین منظور، این مقاله به ادبیات بازاریابی و مدیریت هتلداری افزوده و شواهد تجربی مبنی بر نحوه تاثیر سرمایه انسانی، توانایی بازاریابی پویا و پویایی بازار بر مزیت رقابت آمیز در بخش هتداری فراهم می سازد. داده های نظرسنجی مقطعی را از مدیران فروش و بازاریابی 165 هتل با مصاحبه مفصل در سه هتل واقع در کشورهای شورای همکاری خلیج مشتمل بر عربستان سعودی، قطر، امارات و بحرین جمع آوری کردیم. یافته ها نشان داد که سرمایه انسانی به طور مستقیم و غیرمستقیم از طریق توانمندی بازاریابی پویا نقش اساسی در گسترش مزیت رقابت آمیز ایفا می کند. برای مفهوم سازی این نقش، تحقیق ما نشان می دهد که پویایی بازار در رابطه بین سرمایه انسانی و مزیت رقابتی از طریق توانمندی بازار مداخله می کند. مفاهیم نظری و مدیریتی را برای گسترش مزیت رقابتی در بخش هتل مطرح می کنیم.
کلمات کلیدی: سرمایه انسانی | قابلیت های بازاریابی فعال | پویایی بازار | مزیت رقابت آمیز | بخش هتلداری
مقاله ترجمه شده
2 Developing ambidexterity through quality management and their effects on performance
توسعه دوسوختگی از طریق مدیریت کیفیت و اثرات آن بر عملکرد-2021
This study analyzes the influence of quality management practices on organizational ambidexterity and on performance, and the mediating role of ambidexterity in the relationship between quality management practices and performance in the hotel industry. The paper uses Partial Least Squares (PLS) analysis based on data from 365 Spanish hotels. The results show that quality management practices favor the development of organizational ambidexterity, that is, they help balance exploitation and exploration activities, and this contributes to improving hotel performance. Moreover, ambidexterity acts as a partial mediator between quality management practices and hotel performance. These findings imply that quality management practices can create an appropriate organizational context to simultaneously develop both service improvements (exploitative in- novations) and service innovations (explorative innovations). This paper contributes to theory by developing new knowledge regarding quality management as a facilitator of ambidexterity, and the mediating role of ambidexterity in the relationship between quality management and hotel performance.
keywords: مدیریت کیفیت | همبستگی سازمانی | کارایی | صنعت هتل | Quality management | Organizational ambidexterity | Performance | Hotel industry
مقاله انگلیسی
3 Big data management capabilities in the hospitality sector: Service innovation and customer generated online quality ratings
قابلیت‌های مدیریت داده‌های بزرگ در بخش مهمان‌نوازی: نوآوری خدمات و رتبه‌بندی کیفیت آنلاین توسط مشتری-2021
Despite the wide usage of big data in tourism and the hospitality sector, little research has been done to un- derstand the role of organizations’ capability of managing big data in value creation. This study bridges this gap by investigating how big data management capabilities lead to service innovation and high online quality rat- ings. Instead of treating big data management as a whole, we access big data management capabilities at the strategic and operational level. Using a sample of 202 hotels in Pakistan, we collected the primary data for big data capabilities, knowledge creation and service innovation; the secondary data about quality rating were collected from Booking.com. Structural equation modelling through SmartPLS was used for data analysis. The results indicated that big data management capabilities lead to high online quality ratings through the mediation of knowledge creation and service innovation. We contribute to the current literature by empirically testing how strategic level big data capabilities enable the firm to add value in innovativeness and positive online quality ratings through acquiring, contextualizing, experimenting and applying big data. Author contribution
keywords: مدیریت داده های بزرگ | قابلیت های پویا | نوآوری خدمات | ایجاد دانش | رتبه بندی کیفیت آنلاین ایجاد شده توسط مشتری | مهمان نوازی | Big data management | Dynamic capabilities | Service innovation | Knowledge creation | Customer generated online quality rating | Hospitality
مقاله انگلیسی
4 Responding to negative hotel reviews: A cross-linguistic perspective on online rapport-management
پاسخ به بررسی های منفی هتل: یک دیدگاه میان زبانی در مدیریت روابط آنلاین-2020
Responses from business embody a new and productive CMC genre, also known as ‘webcare’. In this contribution we investigated responses written by hotels to negative reviews posted on TripAdvisor. More specifically, we analyzed a total number of 300 responses written in three languages, namely English, Dutch and Italian, focusing on a cross-linguistic perspective. Discourse characteristics of these emergent CMC texts have been examined. First, we carried out an analysis of the rhetorical moves structuring the responses in the three languages under examination. Second, we analyzed the responses from a qualitative point of view, using the conceptual framework of Rapport-Management Theory (RMT, Spencer-Oatey, 2008). Results brought to light a substantial similarity between English and Dutch responses in terms of communicative strategies, while consistent divergences have been found in the Italian subset. In particular, dismissing the tourists’ complaints, through moves as denying the service failure, shifting responsibility to others and providing justifications, seem to be linguistic strategies adopted mostly by Italian response writers when compared to the other subsets. These findings suggest how Italian response writers are less concerned with the restoration of customers’ satisfaction and their ‘sociality rights’ (Spencer-Oatey 2008), preferring a more confrontational and defensive style when addressing a service failure.© 2020 Elsevier Ltd. All rights reserved.
Keywords: TripAdvisor | Business CMC | Online hotel responses | Move analysis | Cross-linguistic analysis | Rapport-management Theory (RMT)
مقاله انگلیسی
5 Guest satisfaction & dissatisfaction in luxury hotels: An application of big data
رضایت و نارضایتی مهمان در هتل های لوکس: استفاده از داده های بزرگ-2020
In order to understand the pivotal attributes of luxury hotel service in Malaysia, this study analyses big data in the form of online reviews, as available in TripAdvisor. The content analysis, which was performed using the word frequency analysis has revealed that the main themes of luxury hotel service quality include hotel-related attributes, room-related attributes, staff-related attributes, travel-related attributes, and possible outcomes. The critical incident technique has also been performed to examine the antecedents and outcomes of hotel guests’ satisfaction and dissatisfaction. In this study, quality of rooms and interaction with employees have been determined as major drivers of customers’ word of mouth and revisit intentions. This study contributes with an empirical analysis of particular features of textual context and discussion of the concept of luxury service in the developing countries has been largely neglected so far.
Keywords: Luxury hotel service | Online review | Service quality | Satisfaction | Dissatisfaction | Post-purchase behavior
مقاله انگلیسی
6 How do hotels adapt their pricing strategies to macroeconomic factors?
چگونه هتل ها استراتژی های قیمت گذاری خود را با عوامل اقتصاد کلان تطبیق می دهند؟-2020
The hospitality industry is naturally highly sensitive to subtle changes in the external environment, and its performance is affected by various external factors. Therefore, hoteliers should carefully monitor the various macroeconomic indicators affecting the market, when making important strategic management decisions. In particular, hotels’ pricing decisions are important because they play a crucial role in the determination of hotel revenue and in the process of profit maximization. In this paper we classify hotels by business model (i.e., chain management, franchise and independent) and analyze how these different types of hotels in Switzerland adapt their pricing strategies to macroeconomic factors (i.e., exchange rate, room supply and market demand). We find that hotels adopting different business models react differently to the same macro shock. Implications of our findings and future research directions are discussed.
Keywords: Room supply | Pricing strategy | Exchange rate | Macro-economic factor | Market demand
مقاله انگلیسی
7 Exploring the viability of a new ‘pay-as-you-use’ energy management model in budget hotels
کاوش در بقای یک مدل مدیریت انرژی جدید "در عوض استفاده می کنید" در هتل های ارزان قیمت-2020
Hotels consume significant amounts of energy, especially in guest rooms. Financial incentives can be given to hotel guests for conserving energy during their stay while financial penalties can be applied for excessive energy use. This can be achieved by deploying the smart energy meters (SEMs) in guest rooms that enable accurate energy monitoring and billing. This study explored the viability of a new business model for energy management in hotels underpinned by SEMs. Semi-structured interviews with managers of UK budget hotels revealed the determinants of industrial adoption of this new model. Despite positive appeal, the chances for the model’s immediate commercialisation were found slim due to its novelty and the market disruption potential held. To enhance the business viability of the proposed model, close integration of energy conservation targets into the corporate agenda of budget hotels is necessary coupled with dedicated policy support.
Keywords: Budget hotel | Energy efficiency | Smart metering | technology | Financial (dis)incentive | Behavioral change
مقاله انگلیسی
8 How managerial ties affect hotels? proactive environmental practices in China: The contingent role of institutional environments
روابط مدیریتی چگونه بر هتل ها تأثیر می گذارد؟ شیوه های فعال زیست محیطی در چین: نقش مشروط از محیط های نهادی-2020
Despite the increasing attention of environmental management in the hotel industry, few studies have examined how managerial ties impact hotels’ adoption of proactive environmental practices (PEPs) in China. Drawing on institutional theory, this study develops a model that investigates the differential effects of political ties andbusiness ties on PEPs in the presence of important institutional factors. Using a primary survey and multiple secondary datasets on 190 Chinese hotels, we find that political ties inhibit a hotel’s adoption of PEPs whereas business ties facilitate PEPs. Moreover, advanced legal development and high levels of regional pollution reduce the impacts of both political ties and business ties on PEPs. We also test the relationship between PEPs and hotels’financial performance. These findings provide novel insights into how managerial ties shape a hotel’s strategicbehaviors for environmental protection under the influence of institutional environments in emerging economies.
Keywords: Political ties | Business ties | Proactive environmental practices | Legal development | Pollution | China
مقاله انگلیسی
9 Strategic responses of the hotel sector to COVID-19: Toward a refined pandemic crisis management framework
پاسخ های استراتژیک بخش هتل به COVID-19: به سمت یک چارچوب تصفیه شده مدیریت بحران همه گیر-2020
The Covid-19 pandemic has long-lasting impacts that require the hotel sector to revise, innovate and transform their businesses. However, the literature related to this area remains vastly under- developed. Based on 219 articles collected from global news media and an integrated crisis management framework, this research note map out "strategic responses" from the hotel sector and suggest implications for hotels to address the evolving pandemic situation. Three modifications were proposed to refine and further develop a pandemic crisis management framework.
Keywords: Covid-19 | recovery hotel | Leximancer | news media | crisis management | strategies
مقاله انگلیسی
10 The case against ‘Narrow’ price parity clauses
پرونده علیه شروط برابری قیمت "باریک":-2020
Authors: Price parity clauses have received significant amount of attention from both aca- demics and antitrust agencies. The predominant view is that ‘narrow’ parity clauses are not as pernicious as ‘wide’ parity clauses and they are necessary to restrict free-riding; for instance, free-riding of hotels on Online Travel Agents’ (OTAs) efforts. This paper chal- lenges this understanding. The paper builds upon a recent investigation report from the Bundeskartellamt in Booking.com case that empirically shows the insignificance of free- riding in the market for online hotel intermediation. With explicit reference to these empir- ical findings the German Supreme Court (BGH) has rejected a justification of narrow parity clauses and declared them as illegal. In the absence of a free-riding argument, the theory of harm that ‘narrow’ parity clauses stifle intra-brand competition between different distribu- tion channels and foreclose the market for the brokerage of hotel rooms through OTAs does not meet any justification. Additionally, the paper argues that even in the presence of free- riding, the transfer of wealth from hotels to OTAs is unjustified as ‘narrow’ parity clauses incentivise OTAs more than the risk they undertake.© 2021 The Author(s). Published by Elsevier Ltd. All rights reserved.
Keywords: Most favoured nation clauses | Price parity clauses | Narrow MFN | Booking.com | Antitrust | Competition law
مقاله انگلیسی
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