Social entrepreneurship orientation and company success: The mediating role of social performance
جهت گیری کارآفرینی اجتماعی و موفقیت شرکت: نقش واسطه ای عملکرد اجتماعی-2020
We examine the impact of social entrepreneurship orientation (SEO), a behavioral measure of the social en- trepreneurship of the organization, on the social and financial performance of a sample of Austrian firms. Despite growing research interests in social entrepreneurship, the field remains fragmented and this has led to calls for a careful examination of the implications of social entrepreneurship for firms. We draw on stakeholder theory and hybrid organizing to hypothesize that social performance mediates the SEO-financial performance relationship. By analyzing a sample of 1,156 companies, we find that the SEO-financial performance relationship is partially positively mediated by social performance even though the direct effect is negative. Our results show that social performance compensates for the otherwise negative effect SEO has directly with financial performance. We contribute to an understanding of the mechanisms by which an SEO affects firm performance and provide richer insights into the various aspects of performance. We discuss the future implications of our study and suggest promising avenues for further research on the SEO construct.
Keywords: Social entrepreneurship orientation | Hybrid organizing | Social performance | Financial performance | Empirical | Mediation
The social - market convergence in a renewable energy social enterprise
همگرایی بازار اجتماعی در یک شرکت اجتماعی با انرژی های تجدید پذیر-2020
The paper examines how the market and social logics which are supposedly counter to each other, converge into one rather than being two distinctive sets of actions, in the actions of a renewable energy social enterprise in an emerging economy context. To provide a foundation, the research draws upon literature on renewable energy, social entrepreneurship, market orientation, and social value creation. A qualitative in-depth case study research design with inductive theory-building approach for grounded theory development was conducted with two socially and environmentally inclusive renewable energy social enterprises in rural India. This resulted in a novel framework on a converging process comprising of: (a) Involved Searching, (b) Dialogic Localizing, and (c) Engaged Implementing. First, there is ‘involved searching’, where insights are generated through involved interactions for searching problematized contextual realities. Then, there is ‘dialogic localizing’, where insights are shared and acted upon through dialogically inclusive and localized solving. Finally, there is ‘engaged implementing’, where solutions are implemented through honest convincing and engaging mutuality. The ﬁndings make a novel contribu- tion towards: (a) Going beyond the duality perspective and revealing social entrepreneurship as a phenomenon where the social and the market converge as an articulated whole, (b) Advancing hybrid organizing as a converging action with trappings of social value creation and market orientation, and (c) Revealing the potential of renewable energy social enterprises in blending the social and the market while working towards a sustainable environment.© 2020 Elsevier Ltd. All rights reserved.
Keywords: Renewable energy | Social entrepreneurship | Social enterprise | Market orientation | Social value creation