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Value orientations and heritage tourism management at Petra Archaeological Park, Jordan
جهت گیری ارزش و مدیریت گردشگری میراث در پارک باستان شناسی پترا، اردن-2016 Involving different stakeholders, including tourists, in managing tourism and understanding their value
orientations are key concepts to achieve sustainability of heritage tourism. However, tourists have been
mostly ignored in managing heritage attractions. Given the importance of values in heritage tourism
management, and the different tourists preferences toward management actions, this article aims to
explore the value orientations of different types of tourists at Petra Archaeological Park, and how these
values influence their management actions preferences. Majority of the tourists were preservation value
oriented, and they preferred direct management actions rather than indirect actions. Results indicated
that whenever the level of the importance of heritage tourism increases in tourists trip motivations,
tourists tend to be more preservation value oriented and support direct management actions.
Keywords: Value-orientation | Heritage values | Preservation values | Use values | Stakeholders | Heritage tourism | Heritage management | Direct actions | Indirect actions |
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