International entrepreneurship in the post Covid world
کارآفرینی بین المللی در جهان Covid-2020
How will the world look post Covid-19? What is the role of international entrepreneurship (IE) in this new world? This article attempts to answer these two questions. It highlights the changes caused by Covid and how they might affect the scope and types of international entrepreneurial activities in years to come. It also discusses how international entrepreneurs are likely to operate and shape the emerging world order. The article concludes by outlining the implications of these changes for IE scholarship, offering an agenda for future research.
Keywords: International entrepreneurship | International new ventures (INVs) | Covid-19 | Institutional change | Digitalization | Innovation | Research agenda
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
بازاریابی کارآفرینی بین المللی با تکنولوژی بالا تجاری به تجاری سرمایه گذاری های جدید: دیدگاه فرایند تصمیم گیری-2017
Knowledge of how entrepreneurial marketing is conducted in industrial markets is currently rather weak. This study explores the marketing decision-making process of entrepreneurs undertaking entrepreneurial marketing in international new ventures (INVs) operating in high-tech business-to-business markets. A qualitative study conducted with entrepreneurs from four case firms reveals that due to the iterative, incremental, and co creative nature of the process, marketing decision making in high-tech business-to-business INVs that is more effectual than causal results in more entrepreneurial marketing. A novel finding is that entrepreneurs alternate causal and effectual marketing forms as a result of their ambidextrous entrepreneurialism, and variations in the internal uncertainty, technological uncertainty, and any market turbulence faced by the firm. We develop a dynamic model presenting the alternation between effectual and causal processes, and the feedback loop of en trepreneurial marketing. The research offers implications for the management of organizations operating under conditions of uncertainty on how their decision-making processes can optimize entrepreneurial marketing, how to create new markets, and how to reduce the perceived uncertainty in industrial markets.
Keywords: Entrepreneurial marketing | International new venture | Decision-making process | Effectuation | Causation | Business-to-business | High-tech