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Analysis on the strategy of improving management consulting business performance: Evidence on a management consulting company established by an accounting firm
تجزیه و تحلیل استراتژی بهبود عملکرد کسب و کار مشاوره مدیریت: شواهدی در مورد یک شرکت مشاوره مدیریت تاسیس شده توسط یک شرکت حسابداری-2021 Based on the viewpoint of the establishment of an additional management consulting company in an
accounting firm, as well as the allied management consulting business and operations between the two
accounting firms and management consulting companies, this paper discusses the key factors affecting
management consulting business performance and then develops and empirically analyzes three
regression models of management consulting business performance to conduct empirical analysis. It is
found that the two models of the annual revenues and operating profits of management consulting
companies show consistent results. When an accounting firm has the behavior of engaging in work in
China and applying e-commerce in operation, and when the salary percentage of senior employees,
percentage of management consultants, percentage of CPA-qualified employees, professionalism of
employees, and concentration of business markets are all higher, positive benefits can arise for the
management consulting companies, which can also help the allied management consulting business
performance of the accounting firm and management consulting company. In addition, when the percentages of management consultants and CPA-qualified employees in the accounting firm are higher, a
positive influence on the allied management consulting business performance of the accounting firm and
management consulting company can be achieved. In terms of the control variables, there is no significant influence on the firm scale of the operating profits of management consulting companies, and the
other control variables based on the three management consulting business models have a significant
positive influence; i.e., the longer the history of the management consulting company, the bigger the
scale of the accounting firm, and the better the management consulting business performance. It is
expected that the results can provide a reference for the operational management of the consulting
market, as well as the planning of future development strategies for managers of accounting firms. The
results could help enable accounting firms to break through operational bottlenecks, strengthen
competitive advantages, and improve the operational performance of accounting firms and management
consulting companies in a highly competitive traditional auditing and tax business market.
keywords: شرکت مشاوره مدیریت | کسب و کار مشاوره مدیریت | حسابداری | عملکرد عملیاتی | اتحاد استراتژی | Management consulting company | Management consulting business | Accounting firm | Operating performance | Strategy alliance |
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