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نتیجه جستجو - Marketing and operations

تعداد مقالات یافته شده: 3
ردیف عنوان نوع
1 Role of big data and social media analytics for business to business sustainability_ A participatory web context
Role of big data and social media analytics for business to business sustainability_ A participatory web context-2020
The digital transformation is an accumulation of various digital advancements, such as the transformation of the web phenomenon. The participatory web that allows for active user engagement and gather intelligence has been widely recognised as a value add tool by organisations of all shapes and sizes to improve business productivity and efficiency. However, its ability to facilitate sustainable business-to-business (B2B) activities has lacked focus in the business and management literature to date. This qualitative research is exploratory in nature and fills this gap through findings arising from interviews of managers and by developing taxonomies that highlight the capability of participatory web over passive web to enable different firms to engage in business operations. For this purpose, two important interrelated functions of business i.e. operations and marketing have been mapped against three dimensions of sustainability. Consequently, this research demonstrates the ability of big data and social media analytics within a participatory web environment to enable B2B organisations to become profitable and remain sustainable through strategic operations and marketing related business activities. The research findings will be useful for both academics and managers who are interested in understanding and further developing the business use of participatory web tools to achieve business sustainability. Hence, this may be considered as a distinct way of attaining sustainability.
Keywords: Participatory web | Marketing and operations | Big data | Social media analytics | Business sustainability | Business-to-business (B2B)
مقاله انگلیسی
2 Role of big data and social media analytics for business to business sustainability: A participatory web context
نقش تجزیه و تحلیل داده های بزرگ و رسانه های اجتماعی برای پایداری تجارت از مشاغل: زمینه وب مشارکتی-2020
The digital transformation is an accumulation of various digital advancements, such as the transformation of the web phenomenon. The participatory web that allows for active user engagement and gather intelligence has been widely recognised as a value add tool by organisations of all shapes and sizes to improve business productivity and efficiency. However, its ability to facilitate sustainable business-to-business (B2B) activities has lacked focus in the business and management literature to date. This qualitative research is exploratory in nature and fills this gap through findings arising from interviews of managers and by developing taxonomies that highlight the capability of participatory web over passive web to enable different firms to engage in business operations. For this purpose, two important interrelated functions of business i.e. operations and marketing have been mapped against three dimensions of sustainability. Consequently, this research demonstrates the ability of big data and social media analytics within a participatory web environment to enable B2B organisations to become profitable and remain sustainable through strategic operations and marketing related business activities. The research findings will be useful for both academics and managers who are interested in understanding and further developing the business use of participatory web tools to achieve business sustainability. Hence, this may be considered as a distinct way of attaining sustainability.
Keywords: Participatory web | Marketing and operations | Big data | Social media analytics | Business sustainability | Business-to-business (B2B)
مقاله انگلیسی
3 Impacts of peer-to-peer accommodation on the hotel industry: Hoteliers’ perspectives
اثرات محل اقامت نظیر به نظیر در صنعت هتل: دیدگاه های مدیران هتل ها-2020
The sharing economy is a new phenomenon that has considerable implications for traditional industries in general and the hospitality sector in particular. Although some recent studies have investigated the effects ofsharing economy on the hotel industry, they primarily focused on quantifying its effects which are not ex- ploratory for a phenomenon. This study attempts to achieve two research objectives. First, an exploratory qualitative method via a semi-structured in-depth interview is employed to investigate the impacts of P2P ac- commodation on the industry from hoteliers’ perspectives in China. Second, the current study provides valuable insights about traditional hotel marketing and operations. A social science perspective is proposed because prior hospitality research, merely in its commercial sense, fails to capture the essence of hospitality. Results indicate that P2P accommodation has effects on the hotel industry in terms of host–guest interactions, product offerings, staff empowerment, and platform collaboration. The study also suggests that the extent to which P2P accom- modation impacts the hotel industry is different in terms of hotel star ratings and operating model. P2P ac- commodation and the hotel industry in China have a supplementary relationship. This study contributes to social studies of the hospitality literature by gaining insights from hotel senior management level. It also has great implications for the hotel marketing and management practices within the sharing context.
Keywords: P2P accommodation | Hospitality | Host–guest interaction | Need for uniqueness | Staff empowerment | Platform collaboration
مقاله انگلیسی
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