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نتیجه جستجو - Materialism

تعداد مقالات یافته شده: 8
ردیف عنوان نوع
1 “I’ll buy what she’s #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
"من آنچه را که او می ترسد بخرم" می خرم: نقشهای حسادت به سمت و تعامل برون زا با تأثیر گذاران در تأیید برند تجاری و معروف اجتماعی اینستاگرام-2020
Companies increasingly leverage Instagram as a channel for brand management, consumer services, and social commerce. This study addresses the dynamics of interaction among brand-related user-generated contents (UGC) posted on Instagram, social media-based brand communication with Instagram celebrities (parasocial interaction [PSI] and envy), and consumers’ characteristics (social comparison tendency, compulsive buying tendency, and materialistic envy). Three between-subjects experiments (Experiment 1: N ¼ 121; Experiment 2: N ¼ 106; Experiment 3: N ¼ 377) were conducted to test the effects of Instagram influencers and their branded-UGC on consumer behavior outcomes. Experiment 1 employed a 3 (branded content type [Instagram influencer’s photo type]: selfies vs. photos taken by others vs. group photos) x 2 (gender: female vs. male) factorial design. Experiment 2 employed a 2 (content generator type: Instagram celebrity vs. mainstream celebrity) x 2 (gender: female vs. male) factorial design. Experiment 3 deployed a 2 (branded content type: photos listing products vs. photos showing models) x 2 (content generator type: commercial brand [corporate] vs. Instagram celebrity [human]) factorial design. Experiment 1 indicates Instagram influencers’ photo types and gender moderate the effects of envy toward and PSI with them on consumers’ intention to buy the products Instagram influencers are wearing. Experiment 2 shows content generator types and gender moderate the effects of envy and PSI on source trustworthiness perception. Experiment 3 demonstrates branded content types and content generator types moderate the effects of consumers’ physical appearance social comparison tendency, compulsive buying tendency, and materialistic envy on brand trust. This study makes theoretical contributions to the literature on retailing and consumer services as well as provides managerial implications for Instafamous-based influencer marketing and social commerce in Web 2.0 environments.
Keywords: Instagram celebrities | Social commerce | Branded-user-generated content (UGC) | Influencer marketing | Parasocial interaction | Envy | Social comparison | Materialism | Compulsive buying
مقاله انگلیسی
2 The optical unconscious of Big Data: Datafication of vision and care for unknown futures
ناخودآگاه نوری از داده های بزرگ: به دست آوردن بینایی و مراقبت از آگاهی های ناشناخته-2019
Ever since Big Data became a mot du jour across social fields, optical metaphors such as the microscope began to surface in popular discourse to describe and qualify its epistemological impact. While the persistence of optics seems to be at odds with the datafication of vision, this article suggests that the optical metaphor offers an opportunity to reflect about the material consequences of the modes of seeing and knowing that currently shape datafied worlds. Drawing on feminist new materialism, the article investigates the optical metaphor as a material-discursive practice that actively constitutes the world, as metaphors imply modes of thinking, knowing and doing that have material enactions. Expanding visual culture theories, the notion of ‘optical unconscious’ is taken up to discuss the tensions between displacement and persistence of optics within datafied worlds, that is, how optical vision is displaced but also mobilised and repurposed by data-driven knowledge. In dialogue with feminist science and technology studies and speculative ethics, I suggest that the datafication of vision offers a chance to reconceptualize the sense of sight towards a sensorial engagement with Big Data premised on responsibility, care, and an ethics of unknowability. Within this framework, vision may be conceived differently, perhaps not only as enhancement and control, but as generator of new possibilities. Ultimately, the article proposes that the visual theories after which Big Data is being imagined matter not only for our understanding of Big Data’s epistemic potential, but also for the possibility of shaping emerging data worlds.
Keywords: Optical unconscious | datafication of vision | speculative ethics | care | feminist materialism | metaphors
مقاله انگلیسی
3 How do data come to matter? Living and becoming with personal data
چگونه داده ها مهم می شوند؟ زندگی و تبدیل شدن به داده های شخصی-2018
Humans have become increasingly datafied with the use of digital technologies that generate information with and about their bodies and everyday lives. The onto-epistemological dimensions of human–data assemblages and their relationship to bodies and selves have yet to be thoroughly theorised. In this essay, I draw on key perspectives espoused in feminist materialism, vital materialism and the anthropology of material culture to examine the ways in which these assemblages operate as part of knowing, perceiving and sensing human bodies. I draw particularly on scholarship that employs organic metaphors and concepts of vitality, growth, making, articulation, composition and decomposition. I show how these metaphors and concepts relate to and build on each other, and how they can be applied to think through humans’ encounters with their digital data. I argue that these theoretical perspectives work to highlight the material and embodied dimensions of human–data assemblages as they grow and are enacted, articulated and incorporated into everyday lives.
Keywords: Digital data | epistemology | ontology | personal data | social theory | sociomaterial
مقاله انگلیسی
4 Reimagining the Big Data assemblage
تجدید ساختار مجموعه داده های بزرگ-2018
Recent work on Big Data and analytics reveals a tension between analyzing the role of emerging objects and processes in existing systems and using those same objects and processes to create new and purposeful forms of action. While the field of science and technology studies has had considerable success in pursuing the former goal, as Halford and Savage argue, there is an ongoing need to discover or invent ways to ‘‘do Big Data analytics differently.’’ In this commentary, I suggest that attempts to produce new ways of working with Big Data and analytics might be hindered by how science and technology studies-influenced scholars have conceptualized assemblages. While these scholars have foregrounded objects’ relations within existing assemblages, new materialist philosophers draw attention to properties of objects that transcend those relations and might indicate opportunities for more creative or generative uses of Big Data and analytics.
Keywords: Big Data | methodology | new materialism | actor-network theory
مقاله انگلیسی
5 “We’re all mad here…” Soviet leadership and its impact on education through the looking glass of Raymond Williams’s cultural materialism
" ما همگی دراینجا دیوانه هستیم:::" رهبری شورا و تاثیر آن روی آموزش ازطریق نگاه به ماده گرایی فرهنگی رایموند ویلیامز-2018
Despite a vast body of literature on Soviet leadership, very little work in this field seems to have engaged in a critical discussion about its specific impact on educational practice. This inference prompted the author to revisit the key junctions of her experiences of Soviet social order during 1980s, when she was working as a teacher of English at a primary school in Tbilisi, the capital of the Soviet Georgia. The author’s interest in the field was further piqued by the ambition to take Raymond Williams’s concept of cultural materialism outside its typical application confined to literary theory and use it instead as a tool for dissecting Soviet leadership in the attempt to examine its impact on Soviet educational landscape. The paper aims to substantiate that a broader appropriation of Williams’s ideas of cultural materialism extended beyond its original domain of literary theory, can add a rich stratum to the interpretation of Soviet leadership phenomenon, offering a number of valuable insights into its inherent concepts.
keywords: Leadership |Soviet |Cultural materialism |Education |Culture
مقاله انگلیسی
6 Buddhist psychology: Selected insights, benefits, and research agenda for consumer psychology
روانشناسی بودایی: بینش انتخاب ، منافع و برنامه تحقیقاتی برای روانشناسی مصرف کننده -2017
Consumer psychology has been overly reliant on a small set of paradigms. As a result, the field appears less prepared than it could aspire to be for contributing new knowledge on, and relief from, our hyper-consumption era. Accordingly, I explore Buddhist psychology by drawing from its foundational framework known as the Three Marks of Existence (suffering, impermanence, and no-self) to introduce an Eastern theory of mind and provide alternative guidance on research for consumer well-being. The TME framework offers an opportunity to re-think the priorities, nature, and processes of the comparing and judging consumer mind (e.g., expectations, preferences, satisfaction); the attaching and depending consumer mind (e.g., ownership, materialism, excessive behaviors); and the deciding, choosing, and regulating consumer mind (marketplace morality, cognitive biases, values-based choice, and free will). From these considerations I generate research questions and summarizing propositions for future research. The closing discussion synopsizes the contributions and limitations, including extra opportunities for integrating Buddhist and consumer psychologies.
Keywords: Buddhist psychology | Well-being | Satisfaction | Ownership | Materialism | Choice
مقاله انگلیسی
7 Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands
درک اثر ارزش فردی و اجتماعی بر نگرش و رفتار مصرف از مارک های لوازم آرایشی لوکس -2017
The growth of the luxury market has been phenomenal in recent years, especially in the emerging markets such as India. This research studied luxury value aspects (personal and social) of luxury cosmetic brands and their impact on consumer attitudes and usage behavior, with a focus on women consumers. Data was collected in the form of a survey from 372 women luxury cosmetic users. Structural equation modeling was used to analyze the framework. Hedonism and status value were found to have high significant relationship towards attitude whereas usage behavior was influenced by materialism and status value. Hence the symbolic and psychological traits among consumer will show their willingness to buy and preferences on luxury cosmetic brands. The findings of this study provide valuable insights to marketers and managers to understand consumer trends, attitudes and behavior in the luxury cosmetic market and develop marketing strategies to successfully market their products.
Keywords: Luxury | Personal and social value | Attitude | Usage behavior | Consumer behavior | Luxury market | Luxury cosmetic brands | Socio-psychology | Female cosmetic user
مقاله انگلیسی
8 شفافیت خود- پنداری : بررسی نقش آن در رفتار مصرف کننده
سال انتشار: 2016 - تعداد صفحات فایل pdf انگلیسی: 13 - تعداد صفحات فایل doc فارسی: 43
حتی دو دهه بعد از زمانیکه شفافیت خود-پنداری (SCC) اولین بار در مقالات روان شناسی پدیدار شد ، این مفهوم با اهمیت توجهات روان شناسان مصرف کننده را به خود جلب کرد. در مقالات روان شناسی از مفهوم عزت نفس متمایز شد ، مطالعه ما نقش SCC را در رفتار مصرف کننده انتخاب شده را بررسی میکند. یک نظر سنجی از 301 مصرف کننده بیان کرد که SCC با رضایت کلی مصرف کننده از زندگی ارتباط دارد و نبود آن منجر به بعضی رفتارهای مصرف کننده مانند استعداد برای اثر میان شخصی ، مادی گرایی ، شک بعد از خرید ، خرید به عنوان فرار ، و استفاده از محصولات به عنوان یکتایی هویت. این مجموعه اخیر از نتایج نشان میدهد که مصرف کنندگان SCC کم ، که با تعریف با خود- سردرگمی و اضطراب همراه ، از بازار به عنوان یک منبع مقابله استفاده میکند. این نتایج استعمال مفهوم را در گسترش دانش ما از رفتارهای مصرف کننده معین پیشنهاد میدهد
کلمات کلیدی : شفافیت خود-پنداری | عزت نفس | مادی گرایی | خرید به عنوان فرار | رضایت از زندگی
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