دانلود و نمایش مقالات مرتبط با Perceived Ease of Use::صفحه 1
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نتیجه جستجو - Perceived Ease of Use

تعداد مقالات یافته شده: 11
ردیف عنوان نوع
1 Shopping intention at AI-powered automated retail stores (AIPARS)
قصد خرید در فروشگاه های خودکار خرده فروشی مجهز به هوش مصنوعی (AIPARS)-2020
Artificial Intelligence (AI) is transforming the way retail stores operate. AI-Powered Automated Retail Stores are the next revolution in physical retail. Consumers are facing fully automated technology in these retail stores. Therefore, it is necessary to scrutinize the antecedents of consumers’ intention to shop at AI-Powered Automated Retail Stores. This study delves into this area to find the predictors of consumers’ intention to shop at AI-Powered Automated Retail Stores. It extends the technology readiness and acceptance model by the addition of AI contextspecific constructs such as Perceived Enjoyment, Customization and Interactivity from the present literature. The proposed model is tested by surveying 1250 consumers & the data is analyzed using the PLS-SEM technique and empirically validated. The outcome of the study reveals that Innovativeness and Optimism of consumers affect the perceived ease and perceived usefulness. Insecurity negatively affects the perceived usefulness of AI-powered automated retail stores. Perceived ease of use, perceived usefulness, perceived enjoyment, customization and interactivity are significant predictors of shopping intention of consumers in AI-powered automated stores. This research presents insightful academic and managerial implications in the domain of retailing and technology in retail.
Keywords: TRAM | PLS-SEM | Perceived enjoyment | Customization | Interactivity | Artificial intelligence-powered automated | retail stores
مقاله انگلیسی
2 An Expert System Gap Analysis and Empirical Triangulation of Individual Differences, Interventions, and Information Technology Applications in Alertness of Railroad Workers
تجزیه و تحلیل شکاف سیستم خبره و مثلث تجربی تفاوت های فردی ، مداخلات و کاربردهای فناوری اطلاعات در هوشیاری کارگران راه‌آهن-2019
In this abstract we would like to provide some exciting concrete information including the article’s main impact and significance on expert and intelligent systems. The main impact is that the PTC expert intelligent system fills in the gaps between the human and software decision making processes. This gap analysis is analyzed via empirical triangulation of rail worker data collected from its groups, individuals and the rail industry itself. We utilize an expert intelligent system PTC information technology application to both measure and to improve the alertness of the groups and workers in order to improve the overall safety of the railways through reduced human errors and failures to prevent accidents. Many individual differences in alertness among military, railroad, and other industry workers stem from a lack of sufficient sleep. This continues to be a concern in the railroad industry, even with the implementation of positive train control (PTC) expert system technology. Information technology aids such as PTC cannot prevent all accidents, and errors and failures with PTC may occur. Furthermore, drug interventions are a short-term solution for improving alertness. This study investigated the effect of sleep deprivation on the alertness of railroad signalmen at work, individual differences in alertness, and the information technology available to improve alertness. We investigated various information and communication technology control systems that can be used to maintain operational safety in the railroad industry in the face of incompatible circadian rhythms due to irregular hours, weekend work, and night operations. To fully explain individual differences after the adoption of technology, our approach posits the necessary parameters that one must consider for reason-oriented action, sequential updating, feedback, and technology acceptance in a unified model. This triangulation can help manage workers by efficiently increasing their productivity and improving their health. In our analysis we used R statistical software and Tableau. To test our theory, we issued an Apple watch to a locomotive engineer. The perceived usefulness, perceived ease of use, and actual use he reported led to an analysis of his sleep patterns that eventually ended in his adoption of a sleep apnea device and an improvement in his alertness and effectiveness. His adoption of the technology also resulted in a decrease in his use of chemical interventions to increase his alertness. Our model shows that the alertness of signalmen can be predicted. Therefore, we recommend that the alertness of all railroad workers be predicted given the safety limitations of PTC.
Keywords : Sleep Deprivation | Fatigue | Stress | Expert System | Alertness | Empirical Analysis
مقاله انگلیسی
3 Are customers still with us? The influence of optimum stimulation level and IT-specific traits on mobile banking discontinuous usage intentions
آیا مشتریان هنوز در کنار ما هستند؟ تأثیر سطح تحریک بهینه و صفات اختصاصی IT بر اهداف استفاده ناپیوسته بانکداری همراه-2019
Information Systems (IS) and the platforms they provide can be conceived of as a stimulus which engenders customers’ reactions. In this respect, banks could benefit from a keen understanding of consumers’ individual needs in the context of their personality traits in their efforts to optimize the use of IS for service development and management. In accordance with this, the present study adopted the Trait Hierarchical Model (THM) and the Optimum Stimulation Level Theory (OSLT), to explore (1) the influence of Optimum Stimulation Level (OSL), a broad personality trait that determines individuals’ need for stimulation on Mobile Banking Discontinuous Usage Intentions (MBDUI), (2) the mediating effects of stable IT-specific traits – Microcomputer Playfulness (MCP) and Personal Innovativeness in Information System (PIIT) on the OSL – MBDUI relations and (3) the interaction of Perceived Ease of Use (PEOU) on the direct and indirect OSL – MBDUI relation. The findings supported most of the hypothesized paths, buttressing the theoretical underpinnings of the THM as well as the OSLT, and empirically extending the OSL framework. The study further outlines practical measures for mbanking service management and directions for future studies
Keywords: M-Banking | Mobile Banking Discontinuous Usage Intention | Optimum Stimulation Level | IT-specific Traits
مقاله انگلیسی
4 مروری بر عوامل تعیین‌کننده اتخاذ سیستم اطلاعات حسابداری
سال انتشار: 2019 - تعداد صفحات فایل pdf انگلیسی: 6 - تعداد صفحات فایل doc فارسی: 16
عوامل تعیین‌کننده در اتخاذ سیستم اطلاعات حسابداری شامل عواملی هستند که بر تصمیم اتخاذ یا عدم استفاده از سیستم اطلاعات حسابداری توسط سازمان‌هایی مانند منابع انسانی، حمایت مدیریتی بالا، پشتیبانی دولتی و غیره تاثیر می‌گذارند. هدف این مطالعه شناسایی عوامل تعیین‌کننده اصلی اتخاذ سیستم اطلاعات حسابداری توسط شرکت‌ها و کارخانه ها در سراسر جهان است. همچنین مطالعه نشان داد که حمایت و تعهد مدیریتی، سهولت استفاده درک ‌شده، امید به عملکرد، در دسترس بودن منابع انسانی و حمایت دولت فاکتورهای مهمی هستند که بر اتخاذ سیستم اطلاعات حسابداری تاثیر می‌گذارند. کسانی که تحقیقات قبلی را در کشورهای مختلف انجام دادند توصیه کرده‌اند که مدیریت سازمان‌ها باید از اجرای سیستم اطلاعات حسابداری، موسسات آموزش عالی برای ایجاد فارغ التحصیلان واجد شرایط برای کارفرمایان و دولت برای حمایت از اتخاذ سیستم اطلاعات حسابداری با ایجاد انگیزه و اعطای دسترسی به مالی برای شرکت‌ها حمایت کند.
کلمات کلیدی: سیستم اطلاعات حسابداری | اتخاذ سیستم اطلاعات حسابداری | حمایت دولتی | سهولت استفاده درک ‌شده | عملکرد اجرایی
مقاله ترجمه شده
5 E-health and wellbeing monitoring using smart healthcare devices: An empirical investigation
نظارت بر تندرستی و سلامت الکترونیکی با استفاده از دستگاه های هوشمند مراقبت های بهداشتی:تحقیقات تجربی-2018
According to the United Nations Sustainable Development Goal No. 3 (SDG – Goal 3), for sustainable devel opment it is imperative to ensure health and well-being across all ages, and is achievable only through effective and continuous healthcare monitoring. But in India and other third world countries, healthcare monitoring is poor compared to other countries in the world, in spite of it being affordable. The global healthcare smart wearable healthcare (SWH) devices market is expected to rise up at a CAGR (Compound Annual Growth Rate) of 5.6% and by 2020 it is expected to reach 25 Billion (GVR Report, 2016). The growing incidences of lifestyle diseases, sedentary lifestyle, busy work schedules, technological advancements in healthcare monitoring devices, and increased usage of remote devicesseems to be some of the important factors fuelling this growth. Some of the major players in this segment are Abbott Laboratories, Philips Healthcare, Life Watch, GE Healthcare, Omron Healthcare, Siemens Healthcare and Honeywell International Inc. etc. But in spite of the healthcare monitoring devices are being predicted to be technologically innovative and providing advanced as well as basic health care monitoring features and available in various price ranges based on the features, we wanted to empirically study the attitude towards adoption of such devices in India. India has traditionally been having a very lackadaisical attitude towards healthcare monitoring. In such a context, what would be the factors influencing the adoption of SWH devices. Remote health monitoring can enhance the nature of wellbeing administration and to lessen the aggregate expense in human services by maintaining a strategic distance from pointless hospitalizations and guaranteeing that the individuals who need critical consideration get it sooner. This empirical investigation would provide a detailed insight as to how these wearable Internet Of Things devices would bring about a revolution in the healthcare industry. It would also provide the future prospect of IOT devices in this sector and how the probability of increase in its usage can be increased with time. The paper explores intrusiveness (INTR), Comfort (C), perceived usefulness (PU) and perceived ease of use (EOU) of SWH devices. The study hypothesized the Impact of PU and EOU, INTR and C on attitude and intention to use towards adoption of SWH devices. Partial Least Square Structured Equation Modeling (PLS – SEM) methodology was applied to explore the relationships between the concepts and hypothesis. The data was collected from 273 respondents. The age group of the respondents was between 25 and 40 years. The results indicated that intrusiveness and comfort do not have a significant direct impact on Intention to use BI (Behavior Intention) BI SWH devices. At the same time Intrusiveness had a significant impact on PU of SWH devices and Comfort has a strong significant impact on PU and EOU of smart wearables. The research has strong implications in the current emerging context of smart wearables, their design and effectiveness. Also the research can have lasting implications on elderly health and well-being. There are very few empirical studies in the area of SWH devices. Most of the studies till now are conceptual studies or providing technology architectures and frameworks. The research in this area is still at a very nascent stage and very few studies have been done to explore the use and adoption of SWH devices.
Keywords: Internet of things ، Smart healthcare ، Smart cities ، RFID ، Healthcare computing ، Healthcare systems ، Innovation management
مقاله انگلیسی
6 Social commerce development in emerging markets
توسعه تجارت الکترونیک در بازارهای نوظهور-2018
This study explores the development of a new form of social commerce in emerging markets from three interlocking aspects, namely, social (trust and familiarity), technical (governing form factor and technological utility), and socio-technical (perceived ease of use, perceived usefulness and word of mouth). As social commerce is proliferating and evolving across many emerging markets, we explore how these above-stated constructs manifest themselves in these markets. Our findings show the importance of governing form factors such as mobile system in the development of social commerce in emerging markets. Furthermore, familiarity and trust play a major role in mediating exchange between sellers and buyers and its positive effects in buyers’ perceived usefulness of each social commerce platform. Finally, Word of Mouth plays a vital role in building trust and helps in increasing buyer propensity and intention to search for products on these social commerce platforms.
keywords: Electronic commerce |Emerging markets |Instagram |Social commerce |Social media |Social networks
مقاله انگلیسی
7 Exploring Determinants of Semantic Web Technology Adoption from IT Professionals Perspective: Industry Competition, Organization Innovativeness, and Data Management Capability
بررسی عوامل تعیین کننده پذیرش فناوری وب معنایی از دیدگاه متخصصان IT: رقابت صنعت، نوآوری سازمانی و قابلیت مدیریت داده-2018
The scale and complexity of big data quickly exceed the reach of direct human comprehension and increasingly require machine assistance to semantically analyze, organize, and interpret vast and diverse sources of big data in order to unlock its strategic value. Due to its volume, velocity, variety, and veracity, big data integration challenges overwhelm traditional integration approaches leaving many integration possibilities out of reach. Unlocking the value of big data requires innovative technology. Organizations must have the innovativeness and data capability to adopt the technology and harness its potential value. The Semantic Web (SW) technology has demonstrated its potential for integrating big data and has become important technology for tackling big data. Despite its importance to manage big data, little research has examined the determinants affecting SW adoption. Drawing upon the technology–organization–environment framework as a theory base, this study develops a research model explaining the factors affecting the adoption of SW technology from IT professionals’ perspective, specifically in the context of corporate computing enterprises. We validate the proposed model using a set of empirical data collected from IT professionals including IT managers, system architects, software developers, and web developers. The findings suggest that perceived usefulness, perceived ease of use, organization’s innovativeness, organization’s data capability, and applicability to data management are important drivers of SW adoption. This study provides new insights on theories of organizational IT adoption from IT professionals’ perspectives tailored to the context of SW technology.
Keywords: Semantic Web, IT professionals perspective Technology Adoption, Technology Organization-Environment Framework, Innovation Diffusion Theory
مقاله انگلیسی
8 راهکاری بر پایه ی شبکه های عصبی SEM برای پیش بینی پذیرش در تجارت موبایل
سال انتشار: 2017 - تعداد صفحات فایل pdf انگلیسی: 11 - تعداد صفحات فایل doc فارسی: 28
نفوذ رو به افزایش دستگاه های قدرتمند موبایل- به خصوص گوشی های هوشمند- و دسترسی آنها به اینترنت پرسرعت باعث استفاده ی بیشتر از آنها در فعالیت های تجاری شده است, به خصوص در میان نسل جوان . هدف این مقاله بدست آوردن فاکتور های کلیدی که بر استفاده ی مشتریان از تجارت موبایل اثرگذار است می باشد. مدل گسترش یافته شامل پیش بینی کننده های TAM مانند کارایی باالقوه و سهولت استفاده ی دیده شده و همچنین چند متغیر خارجی مانند اعتماد , قابلیت حرکت , قابلیت تغییر و دخالت مشتری است. داده ها از 224 مصرف کننده در تجارت موبایل جمع آوری شدند. ابتدا برای بدست آوردن متغیر هایی که تاثیر چشم گیری روی استفاده از تجارت موبایل داشتند از مدلسازی معادلات ساختاری (SEM) استفاده شد. در فاز دوم از مدل شبکه عصبی برای بدست آوردن نفوذ نسبی این متغیر ها استفاده شد. نتایج نشان می دهد که قابلیت تغییر و دخالت مشتری مهمترین فاکتور ها در کشیدن مشتریان به سمت تجارت موبایل هستند. نتایج تحقیق برای صاحبان این تجارت ها در فرموله سازی استراتژی های بازاریابی برای جذب مشتریان جدید مفید خواهد بود.
کلمات کلیدی: تجارت موبایل | پذیرش فناوری | نیت رفتاری | شبکه عصبی | خدمات موبایل
مقاله ترجمه شده
9 عوامل موثر بر پذیرش خدمات بهداشتی سیار چیست؟ یک متاآنالیز و نقش موثر سن
سال انتشار: 2017 - تعداد صفحات فایل pdf انگلیسی: 9 - تعداد صفحات فایل doc فارسی: 31
به عنوان یک زمینه در حال ظهور در صنعت بهداشت و درمان، خدمات بهداشتی سیار در سال های اخیر توجه زیادی را به خود جلب کرده است. برای بررسی عوامل تعیین کننده نگرش فردی و قصد رفتاری، این مطالعه براساس 35 تحقیق تجربی مرتبط انجام شد و یک فرایند را برای ایجاد یک چارچوب جامع در خصوص تصویب خدمات بهداشتی فردی سیار و بررسی تاثیر ماندگار سن انجام داد. از طریق آمار توصیفی، آمار پایایی و تحلیل همبستگی، نتایج متاآنالیز نشان می دهد که مفید بودن درک شده، سهولت درک پذیری، آسیب پذیری درک شده و شدت درک شده، تأثیر قابل توجهی بر نگرش فردی دارند، در حالیکه سودمندی درک شده، سهولت درک استفاده، ذهنی هنجار، اعتماد، ریسک پذیری و نگرش به طور قابل توجهی بر روی قصد رفتاری تأثیر می گذارد. تجزیه و تحلیل مدارک تایید کرد که گروه های سنی مختلف اثرات خاصی را بر پذیرش خدمات بهداشتی سیار دارند و نتایج نشان می دهد که سهولت درک استفاده، آسیب پذیری درک شده و شدت درک شده عوامل مهمی برای کاربران متوسط و سالمند برای استفاده از خدمات بهداشتی سیار است.
کلمات کلیدی: خدمات بهداشتی سیار | رفتار پذیرش انفرادی | متاآنالیز | اثرات مديريت شده
مقاله ترجمه شده
10 Examining the impact of gamification on intention of engagement and brand attitude in the marketing context
بررسی تأثیر تولید بر روی هدف تعامل و نگرش نام تجاری در زمینه بازاریابی-2017
The development of multiple applications with features of games has brought about a new trend e gamification. Gamification has become a fast-emerging practice in the business world, with a growing number of organizations adopting gaming techniques and game-style rewards in order to increase customer engagement. Despite this growing trend and the potential role played by gamification, the marketing literature lacks models that explain the use of gamification in the marketing context, cus tomers perceptions of gamification and its effects on their attitudes towards the brand. This study ad dresses this omission by adopting the TAM framework in a gamification context. Similar to TAM, gamification finds its roots in the technology and information systems literature. Drawing on TAM, this study presents a model that examines the effects of gamification on customers intention to engage in the gamification process and their attitudes toward the brand. Using a quantitative methodology, the results provide empirical support for perceived usefulness and perceived enjoyment as predictors to intention of engagement and brand attitude. However, perceived ease of use was surprisingly found not to be significantly related to peoples intention of engagement with the gamification process and their brand attitude. In addition, perceived social influence was found not to be related to peoples intention of engagement, but was related to their brand attitude. The findings of this research have theory and practical implications.
Keywords: Gamification | TAM | Brand attitude | Engagement
مقاله انگلیسی
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