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نتیجه جستجو - Place bonding

تعداد مقالات یافته شده: 2
ردیف عنوان نوع
1 Antecedents and consequences of destination brand love — A case study from Finnish Lapland
سوابق و پیامدهای عشق به نشان مقصد - یک مطالعه موردی از لاپلند فنلاند-2018
Brand love is a relatively new concept in academic discussion that demonstrates consumers’ deepening relationships with brands. The purpose of this study is to conceptualize the antecedents and consequences of destination brand love. This qualitative case study focuses on the destination brand of Ylläs, which is a large outdoor resort located north of the Arctic Circle in Finnish Lapland. This study builds on the academic literature on brand love, destination brands, and emotional place bonds. The main contribution of the study is the presentation of a framework of antecedents and consequences of destination brand love. The framework provides new knowledge for academics and practitioners alike in conceptualizing tourist-dependent, brand-dependent, and brand-experience-related antecedents and the emotional and behavioral consequences of destination brand love. Our results demonstrate the importance of understanding the extreme emotions related to destinations and encourage further research this rarely studied area.
keywords: Brand love |Destination brand love |Place bonding |Emotional branding |Tourist destination
مقاله انگلیسی
2 Sense of place and sustainability of intangible cultural heritage – The case of George Town and Melaka
حس مکان و ماندگاری میراث فرهنگی غیرمحسوس - مورد شهر گئورگ و ملاکا-2018
The pressure of tourism on heritage sites is threatening the cultural heritage of such places. Local community voices should be studied in order to understand what and how to preserve the intangible cultural heritage at WHSs as they are the main players of this intangible heritage. With reference to the concepts of place attachment, this study examines the elements of ‘person-place bonding’ that may contribute to the sustainability of intangible cultural heritage, and how these elements help the sustainability of heritage tourism. In-depth interviews, observations were conducted in the WHSs of George Town and Melaka, Malaysia. A total of 32 documents were analysed. The ‘Sense of Loss’, ‘Sense of Justice’ and ‘Sense of Mission’ emerged as the three main themes of ‘person-place bonding’. This bonding motivates community participation in sustaining the intangible cultural heritage they value. Besides, ‘awareness’ and ‘creativity’ are two vital codes that link the ecosystem of WHSs.
keywords: Awareness |Creativity |Heritage tourism |Person-place bonding |Place attachment |Sense of place |World Heritage Sites (WHSs)
مقاله انگلیسی
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بازدید امروز: 6439 :::::::: بازدید دیروز: 3097 :::::::: بازدید کل: 40706 :::::::: افراد آنلاین: 50