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The use of odd-ending numbers in the pricing of five tourism services in three different cultures
استفاده از اعداد عجیب و غریب در قیمت پنج خدمات گردشگری در سه فرهنگ مختلف-2017 The study measured the extent to which the 1 through 9 digits were used as price endings by suppliers of
five tourism services in three different cultures represented by New York City, Seoul, and Shanghai. Four
results emerged. The first confirmed the hypothesis, but the other three results were contrary to ex
pectations. First, 9 and 8-ending prices were dominant in New York City and in Shanghai, respectively.
Second, these culture specific endings were complemented by the universality of the 0 and 5- digit
endings of prices which were ranked first and second, respectively, in Seoul, second and third in
Shanghai, and third and second in New York. Third, 9-ending prices were not used more frequently when
they resulted in a lowering of the leftmost digit. Fourth, dominant cultural specific price endings were
not used more frequently in lower than in higher priced tourism services.
Keywords: Price ending digits | Tourism services | Cultural differences | Universality |
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