Incentivizing green entrepreneurship: A proposed policy prescription (a study of entrepreneurial insights from an emerging economy perspective)
تحریک کارآفرینی سبز: نسخه پیشنهادی سیاست (مطالعه بینش کارآفرینی از منظر اقتصاد نوظهور)-2020
This study undertakes an in-depth analysis of green and traditional entrepreneurs’ experiences using a multiple case study research methodology along with triangulation and coding techniques, identifying the speciﬁc drivers of ecopreneurship given the constraints and challenges faced by them. This study maps this analysis to Resource Based View’s (RBV) theoretical construct and argues that ecopreneurs navigate and negotiate their enterprise development constraints through combinations of personal at- tributes and innovative mechanisms rendering tangible and intangible economic, environmental and social gains. It further proposes a policy framework to incentivise, assist and accelerate ecopreneurs’ efforts in achieving scalability in an uncertain external ecosystem. This proposed framework would also address the conﬂict between monetisation of innovations and environmental concerns.© 2020 Elsevier Ltd. All rights reserved.
Keywords: Green | Entrepreneurship | Ecopreneurship | Environment | Resource based view theory