The complexity analysis and chaos control in omni-channel supply chain with consumer migration and advertising cost sharing
تجزیه و تحلیل پیچیدگی و کنترل هرج و مرج در زنجیره تامین کانال های همه کانال با مهاجرت مصرف کننده و به اشتراک گذاری هزینه تبلیغات-2021
Based on omni-channel retailing, considering consumer migration and advertising cost sharing, this paper builds a dynamic price and advertising game model of omni channel supply chain with BOPS (buy-online pickup-in store). Based on game theory and chaotic dynamics theory, we analysis equilibrium points and local stability of the system. Besides, we focus on the stability and complexity of the system with respect to adjustment parameters, the migration rate of the online consumer (MROC), the migration rate of traditional consumer (MRTC) and advertising cost sharing rate (ACSR). These factors are discussed by numerical simulation. Such as 3D stable region, attraction basins and bifurcation diagram. Results show that over high adjustment parameter, MRTC and ACSR lead the system to lose control and show complexity behaviors. As the system go into a chaotic state, the profits of manufacturer and retailer tend to decline. Finally, because of the effects of chaos, the paper proposes the feedback control method to control efficiently the chaotic system. The results provide some managers with relevant management insights in an omni-channel supply chain.
Keywords: Omni-channel | Complexity | Consumer migration | Chaos control | Advertising
Shareholding strategies for selling green products on online platforms in a two-echelon supply chain
استراتژی های سهامداری برای فروش محصولات سبز در سیستم عامل های آنلاین در یک زنجیره تأمین دو طبقه-2021
Observing the practical vertical shareholding phenomena in platform retailing, this paper con- siders two shareholding rates (forward and backward) and proposes three shareholding strategies (forward, backward and cross-shareholding) in a supplier-lead green supply chain to investigate the operation mechanism behind it. Shareholding’s impacts on green investment, prices and profits are provided and the players’ strategy preferences are discussed. We interestingly find that cross-shareholding can be joint optimal when the two shareholding rates are both sufficiently low and thereby Pareto region goes with it. Meanwhile, both the players’ performances can be further improved through certain coordinated ways.
Keywords: Green supply chain | Game theory | Platform retailing | Shareholding strategy | Pareto region
A life cycle sustainability assessment of organic and conventional pork supply chains in Sweden
ارزیابی پایداری چرخه زندگی زنجیره های تامین گوشت خوک آلی و معمولی در سوئد-2021
Most existing life cycle assessment studies that have compared the sustainability of organic and conventional pork supply chains are environmental assessments. The economic and social sustainability dimensions of pork supply chains are currently under-researched. The study reported here was designed to assess the environmental, economic and social sustainability of conventional and organic pork in Sweden. Life Cycle Sustainability Assessment was undertaken using 20 indicators expressed per unit product (1000 kg pork fork weight) and per unit area (1000 ha of farmland) for the four main subsystems in pork supply chains: (1) farm and feed production, (2) slaughter, (3) wholesaling and retailing, and (4) consumption. The organic pork supply chain out-performed the conventional chain in 11 of the 20 indicators expressed per unit product and 18 of the 20 indicators expressed per unit area. It was therefore the more sustainable of the two chains in nearly all the indicators expressed per unit area. However, the organic supply chain was less sustainable in some of the indicators expressed per unit product because, more feed per kg of pork was required in organic pork production. Pig welfare improvement leads to higher production costs and environmental impacts. Assessment of all three sustainability dimensions – environmental, economic and social – helps to identify trade-offs between these three pillars of sustainability. However, the selection of indicators influences results, and obtaining environmental, economic and social data simultaneously is challenging.
Keywords: Life cycle sustainability assessment | Environmental life cycle assessment | Life cycle costing | Social life cycle assessment | Organic pork supply chain | Conventional pork supply chain
بازاریابی جاذبه ای دیجیتال: اندازه گیری عملکرد اقتصادی تجارت الکترونیکی خواروبار در اروپا و آمریکا
سال انتشار: 2021 - تعداد صفحات فایل pdf انگلیسی: 13 - تعداد صفحات فایل doc فارسی: 30
این تحقیق به بررسی رابطه هزینه-نتیجه اقدامات بازاریابی جاذبه ای مورد استفاده تجارت الکترونیکی خواروبار می پردازد. این تحلیل بر اساس به کارگیری مدل درفمن و استینر (1954) برای بودجه تبلیغات بهینه است که مولفین آن را با بازاریابی دیجیتال تطبیق می دهند و با تحلیل آماری تجاری تایید میکنند. با توجه به 29 شرکت عمده در شش کشور در افق زمانی شش سال، تحلیل ترکیبی تکنیک های بهینه سازی موتور جستجو و بازاریابی موتور جستجو هدف جذب کارکنان به صفحات وب شرکت ها را دنبال می کند. نتایج تایید می کند که تجارت الکترونیکی بازاریابی جاذبه ای دیجیتال را بهینه سازی می کند. تفاوت ها بسته به نوع فرمت و سطح کشور فرق دارند.
واژگان کلیدی: بازاریابی جاذبه ای | بازاریابی دیجیتال | تجارت الکترونیک | خرده فروشی | عملکرد اقتصادی | بهینه سازی سرمایه گذاری بازاریابی.
|مقاله ترجمه شده|
Retailer-run resale market and supply chain coordination
بازار فروش مجدد و هماهنگی زنجیره تامین توسط خرده فروش-2021
This study proposes strategies for full coordination of a supply chain when the retailer enables buyers not only to return their product after inspection but also to resell it as used at the store after partial consumption. In recent years, mega-retailers have added resale service to their conventional business of selling new products, which is called the retailer-run resale market. Prior literature shows from the retailer’s perspective that the ultimate motive for running resale business is to reduce the volume of consumers’ product returns. Nevertheless, there is a lack of studies on the retailer’s resale business from the manufacturer’s perspective. We adopt a manufacturer’s perspective and derive strategies to motivate retailers to make decisions for the benefit of the entire supply chain in the presence of the retailer-run resale market using five commonly used types of contracts: revenue-sharing, buybacks, quantity flexibility, quantity discount, and two-part tariff. Ongoing digitalization and web security in retailing have provided a convenient environment for online transactions, which have emerged as a supply chain and become a staple for many shoppers. However, growing popularity of online shopping inevitably increases the volume of product returns because it lacks an opportunity to experience the product before purchase. Thus, an increasing number of online retailers have adopted a resale business unilaterally to reduce consumer returns. The study provides strategic guidelines for a manufacturer to induce such retailers to make decisions for joint profit maximization.
Keywords: Supply chain management | Channel coordination | Product returns | Retailer-run resale market | Uncertainty of product value
‘Business Code/Spaces’ in digital service firms: The case of online multinational fashion retailing
Code Business Code / Spaces ’در شرکت های خدمات دیجیتال: مورد خرده فروشی مد چند ملیتی آنلاین-2020
The impacts of digital technology on the spaces and practices of firms are of increasing concern, yet we know comparatively little about how emerging digital business models affect the ‘business spaces’ of service firms. We draw on case study research within five leading online fashion retailers to identify interweaving virtual and physical spaces of online retailing that are expressed through intra- and inter-firm digital interdependency management. This allows us to build a conceptualisation of the ‘business code/spaces’ of digital service firms, i.e., the entanglements between virtual, information-rich and responsive networked infrastructures, and materially and socially situated infrastructures. The conceptualisation of ‘business code/spaces’ reveals how combinations of embedded interpersonal decision-making within office-based work communities, networked partners, their established processes and bureaucracies, as well as the physical restrictions of space and place together reproduce spatial fixes and local–global geographies, but in ways fundamentally defined by digital technologies and business models. Our conceptualisation of ‘business code/spaces’, therefore, contributes to research examining the inter-relationships between ‘the digital’ and business practices as well as work concerning global retailing.
Keywords: Business spaces | Work communities | Digital | Online retailing | Big data | Decision-making
Street harassment is marketplace discrimination: The impact of street harassment on young female consumers’ marketplace experiences
آزار و اذیت خیابانی تبعیض در بازار است: تأثیر آزار و اذیت خیابانی بر تجارب بازار مصرف کنندگان زن جوان-2020
This study brings street harassment to the retailing and consumer services literature streams. Street harassment describes unwanted interactions in public spaces between strangers or customers and is often motivated by a person’s gender, sexual orientation, or gender expression. To date, marketers have overlooked the occurrence of street harassment in retail establishments and consumer service domains, such as in theaters, public markets, recreational areas, and shopping malls. This work empirically demonstrates the extent to which young women in Nepal experience harassment from men in the marketplace and the various tactics they employ to lessen it. Furthermore, this research exposes the extent to which Nepali men admit to participating in verbal, physical, or visual harassment of women in various retailing and service settings. The article concludes with a discussion of theoretical, managerial, and societal implications and encourages public policy officials to treat street harassment as a criminal offense.
Keywords: Street harassment | Place avoidance | Discrimination | Service inclusion | Transformative service research | Pink services
Shopping intention at AI-powered automated retail stores (AIPARS)
قصد خرید در فروشگاه های خودکار خرده فروشی مجهز به هوش مصنوعی (AIPARS)-2020
Artificial Intelligence (AI) is transforming the way retail stores operate. AI-Powered Automated Retail Stores are the next revolution in physical retail. Consumers are facing fully automated technology in these retail stores. Therefore, it is necessary to scrutinize the antecedents of consumers’ intention to shop at AI-Powered Automated Retail Stores. This study delves into this area to find the predictors of consumers’ intention to shop at AI-Powered Automated Retail Stores. It extends the technology readiness and acceptance model by the addition of AI contextspecific constructs such as Perceived Enjoyment, Customization and Interactivity from the present literature. The proposed model is tested by surveying 1250 consumers & the data is analyzed using the PLS-SEM technique and empirically validated. The outcome of the study reveals that Innovativeness and Optimism of consumers affect the perceived ease and perceived usefulness. Insecurity negatively affects the perceived usefulness of AI-powered automated retail stores. Perceived ease of use, perceived usefulness, perceived enjoyment, customization and interactivity are significant predictors of shopping intention of consumers in AI-powered automated stores. This research presents insightful academic and managerial implications in the domain of retailing and technology in retail.
Keywords: TRAM | PLS-SEM | Perceived enjoyment | Customization | Interactivity | Artificial intelligence-powered automated | retail stores
Enhancing supply chain production-marketing planning with geometric multivariate demand function (a case study of textile industry)
تقویت برنامه ریزی تولید و بازاریابی زنجیره تأمین با عملکرد هندسی تقاضای چند متغیره (مطالعه موردی صنعت نساجی)-2020
In this paper, a multi-period, multi-product, multi-site, multi-sales channel aggregate production planning problem including ordering preferences is presented in an integrated two-echelon supply chain to avoid the suboptimality caused by separate, sequential decisions of production and the marketing/retailing chain. Each customer demand class is affected by price, marketing expenditures and product quality involving customer willingness-to-pay. In addition, the immigration of customers between submarkets (i.e. cannibalization) is considered in the market-segmented environment due to imperfect segmentation. This research develops a geometric programming model to formulate the issue of joint price differentiation and multi-site aggregate production planning decisions by maximizing the total profit of the supply chain. To tackle the model and obtain solutions, we tailor an efficient analytical solution procedure to convert the original highly non-linear programming model into a convex programming equivalent. Finally, a numerical study of garment supply chain is presented to demonstrate the performance of the model and solution approaches. The research findings indicate a positive relationship between the scaling constant of price-dependent demand and the total profit rate. Moreover, as price gaps grow, the utility of price differentiation is decreased.
Keywords: Multi-site production planning | Integrated production-marketing | Price differentiation | Geometric programming | Non-linear programming
“I’ll buy what she’s #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
"من آنچه را که او می ترسد بخرم" می خرم: نقشهای حسادت به سمت و تعامل برون زا با تأثیر گذاران در تأیید برند تجاری و معروف اجتماعی اینستاگرام-2020
Companies increasingly leverage Instagram as a channel for brand management, consumer services, and social commerce. This study addresses the dynamics of interaction among brand-related user-generated contents (UGC) posted on Instagram, social media-based brand communication with Instagram celebrities (parasocial interaction [PSI] and envy), and consumers’ characteristics (social comparison tendency, compulsive buying tendency, and materialistic envy). Three between-subjects experiments (Experiment 1: N ¼ 121; Experiment 2: N ¼ 106; Experiment 3: N ¼ 377) were conducted to test the effects of Instagram influencers and their branded-UGC on consumer behavior outcomes. Experiment 1 employed a 3 (branded content type [Instagram influencer’s photo type]: selfies vs. photos taken by others vs. group photos) x 2 (gender: female vs. male) factorial design. Experiment 2 employed a 2 (content generator type: Instagram celebrity vs. mainstream celebrity) x 2 (gender: female vs. male) factorial design. Experiment 3 deployed a 2 (branded content type: photos listing products vs. photos showing models) x 2 (content generator type: commercial brand [corporate] vs. Instagram celebrity [human]) factorial design. Experiment 1 indicates Instagram influencers’ photo types and gender moderate the effects of envy toward and PSI with them on consumers’ intention to buy the products Instagram influencers are wearing. Experiment 2 shows content generator types and gender moderate the effects of envy and PSI on source trustworthiness perception. Experiment 3 demonstrates branded content types and content generator types moderate the effects of consumers’ physical appearance social comparison tendency, compulsive buying tendency, and materialistic envy on brand trust. This study makes theoretical contributions to the literature on retailing and consumer services as well as provides managerial implications for Instafamous-based influencer marketing and social commerce in Web 2.0 environments.
Keywords: Instagram celebrities | Social commerce | Branded-user-generated content (UGC) | Influencer marketing | Parasocial interaction | Envy | Social comparison | Materialism | Compulsive buying