دانلود و نمایش مقالات مرتبط با SOR framework::صفحه 1
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نتیجه جستجو - SOR framework

تعداد مقالات یافته شده: 2
ردیف عنوان نوع
1 Mobile social tourism shopping: A dual-stage analysis of a multi-mediation model
خرید موبایلی گردشگری اجتماعی: یک تحلیل دو مرحله ای یک مدل چند واسطه ای-2018
This study investigates mobile social tourism (MST) shopping, which refers to the use of MST platforms in shopping for tourism products and services, among Malaysian domestic tourists who have visited George Town, which is a UNESCO World Cultural Heritage Site located in Penang. Drawing upon the Stimulus-Organism-Response (SOR) framework, a multi-mediation model is proposed to address this relatively new research avenue. Through the use of Partial Least Squares Structural Equation Modelling and Artificial Neural Network analyses, it was discovered that the environmental stimuli (i.e., perceived mobility, social presence, and system and service quality) directly and indirectly influence tourists MST shopping intention through their inner organism changes (i.e., perceived usefulness and perceived enjoyment). The results support the application of the SOR framework in MST shopping, as most of the developed hypotheses are supported. Practical and theoretical implications are subsequently discussed in light of the results.
keywords: Mobile social tourism shopping |Tourism products and services |Stimulus-Organism-Response framework |Partial Least Squares Structural Equation Modelling |Artificial Neural Network analysis |Multiple mediation analysis
مقاله انگلیسی
2 The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment
تاثیر یکپارچگی کانالی روی واکنش های مشتری در خرده فروشی کانالی: تاثیر وساطتی اختیاردهی به مشتری-2018
In order to meet consumer expectations for consistent, uniform, integrated services and experiences across multiple retailing channels, many retailers have tried to create an omni-channel retailing environment through channel integration. This study investigates consumer responses in this new environment. We focus on consumer empowerment, which not only affects consumers’ perceived trust and satisfaction about their shopping experiences, but also influences their intention to purchase. Following the stimulus-organism-response (SOR) framework, we propose that channel integration promotes consumer empowerment, resulting in increased trust and satisfaction and improved consumer patronage intention. We empirically test the research framework using data collected from a major omni-channel retailer in China. Our results confirm the significant mediating effect of consumer empowerment and demonstrate consumers’ positive responses to channel integration. Our findings are also valuable for retailers to implement and evaluate their channel integration strategy.
keywords: Channel integration |Consumer empowerment |Consumer responses |SOR framework |Omni-channel retailing
مقاله انگلیسی
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