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The services field: A cornucopia filled with potential management topics
زمینه خدمات: قرنیه پر از موضوعات بالقوه مدیریت-2021 A primary aim of management research is to develop knowledge about the management of organizations. Many
countries’ long-trend shift towards a service economy and the concomitant increase in the number of service
organizations have stimulated advancements in service management research. However, some blind spots
remain. In this article, we focus on product market stakeholders and organizational stakeholders and discuss
research questions (or blind spots) that map to different areas of management literature, especially those of
service management literature. We believe that attaining answers to those research questions can yield important
insights that have the potential to advance management research. Keywords: Air quality | e-commerce | Service communication | Servicescape safety and healthiness | Sustainability |
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