دانلود و نمایش مقالات مرتبط با Social media usage::صفحه 1
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نتیجه جستجو - Social media usage

تعداد مقالات یافته شده: 13
ردیف عنوان نوع
1 The geography of human activity and land use: A big data approach
جغرافیای فعالیت های انسانی و استفاده از زمین: یک رویکرد داده های بزرگ-2020
The application of location-based social media big data in urban contexts offers new and alternative strategies for understanding city liveliness in developing countries where traditional census data are poor. This paper demonstrates how the spatial-temporal distribution of Chinas Tencent social media usage intensities can be effectively used as a proxy for modelling the geographic patterns of human activity at fine scales. Our results suggest that the spatially-temporally contextualized nature of human activity is dependent upon land use mixing characteristics. With billions of social media data being collected in the virtual world, findings of this study suggest that land use policies to delineating the density, orderly or disorderly geographic patterns of human activity are important for city liveliness.
Keywords: Big data | Human activity | Land use
مقاله انگلیسی
2 An extensive study on the evolution of context-aware personalized travel recommender systems
یک مطالعه گسترده در مورد تکامل سیستمهای توصیه گر سفر شخصی آگاه از متن-2020
Ever since the beginning of civilization, travel for various causes exists as an essential part of human life so as travel recommendations, though the early form of recommendations were the accrued experiences shared by the community. Modern recommender systems evolved along with the growth of Information Technology and are contributing to all industry and service segments inclusive of travel and tourism. The journey started with generic recommender engines which gave way to personalized recommender systems and further advanced to contextualized personalization with advent of artificial intelligence. Current era is also witnessing a boom in social media usage and the social media big data is acting as a critical input for various analytics with no exception for recommender systems. This paper details about the study conducted on the evolution of travel recommender systems, their features and current set of limitations. We also discuss on the key algorithms being used for classification and recommendation processes and metrics that can be used to evaluate the performance of the algorithms and thereby the recommenders.
Keywords: Recommender system | Personalization | Context aware | Big data | Travel and tourism
مقاله انگلیسی
3 AI-enabled biometrics in recruiting: Insights from marketers for managers
بیومتریک با استفاده از هوش مصنوعی در جذب نیرو: بینش بازاریابان برای مدیران-2020
Both researchers and practitioners are only in the early stages of examining and understanding the ap- plication of artificial intelligence (AI) in terms of marketing themselves as employers or the open jobs they have. AI has the potential to significantly affect how firms reach, identify, attract, and select human capital. We examine factors that can influence a job candidate’s intent to complete AI-enabled recruiting processes, especially the influence of a firm’s use of biometrics in that process. The results show that (1) social media can increase technology use motivation and AI-enabled recruiting with (2) trendiness as a first stage boundary condition and (3) biometrics as a second stage boundary condition. We contribute to marketing knowledge by identifying that for managers wanting to influence job seekers’ technology use motivation in order to increase their participation in AI-enabled recruiting; they must focus on the indirect effects of trendiness, biometrics, and their social media usage.
Keywords: AI-enabled | Biometrics | Technology use motivation | Trendiness | Recruiting | Social media usage
مقاله انگلیسی
4 An extensive study on the evolution of context-aware personalized travel recommender systems
یک مطالعه گسترده در مورد تکامل سیستمهای توصیه گر سفر شخصی آگاه از متن-2019
Ever since the beginning of civilization, travel for various causes exists as an essential part of human life so as travel recommendations, though the early form of recommendations were the accrued experiences shared by the community. Modern recommender systems evolved along with the growth of Information Technology and are contributing to all industry and service segments inclusive of travel and tourism. The journey started with generic recommender engines which gave way to personalized recommender systems and further advanced to contextualized personalization with advent of artificial intelligence. Current era is also witnessing a boom in social media usage and the social media big data is acting as a critical input for various analytics with no exception for recommender systems. This paper details about the study conducted on the evolution of travel recommender systems, their features and current set of limitations. We also discuss on the key algorithms being used for classification and recommendation processes and metrics that can be used to evaluate the performance of the algorithms and thereby the recommenders.
Keywords: Recommender system | Personalization | Context aware | Big data | Travel and tourism
مقاله انگلیسی
5 Understanding the impact of social media usage among organizations
درک تاثیر استفاده از رسانه های اجتماعی دربین سازمان ها-2018
This study investigates the antecedents and impact of social media usage in organizations. This study uses the technology, organization, and environment framework and includes certain antecedent factors that are specific to social media usage in organizations. The items to measure different purposes of social media usage in organizations were developed, which contribute to the enhancement of social media usage measurement. This study develops and tests an integrated model that contributes to the scholarly research on social media and information systems. The study also helps organizations to understand the benefits of social media usage and provides a justification for investments in social media by organizations.
keywords: Social media usage| Organizational impact| Customer relations| Cost reduction| Information accessibility| Interactivity
مقاله انگلیسی
6 What role does self-efficacy play in developing cultural intelligence from social media usage?
خود - کارآمدی چه نقشی در توسعه هوش فرهنگی حاصل از استفاده از رسانه های اجتماعی ایفا می کند؟-2018
The prevalence of social media is changing various domains of the current business world. A longitudinal survey was conducted to explore the under-studied usage of social media in cross-cultural contexts and to understand relationships among social media usage, self-efficacy, and cultural intelligence. We identified the impacts of informational and socializing usage of social media on the cultural intelligence of individuals through increased self-efficacy. We confirmed that individual cultural intelligence exerts a positive effect on the formation of self-efficacy. The implications and limitations of this research are also discussed.
keywords: Cross-cultural context |Cultural intelligence |Empirical research |Longitudinal study |Self-efficacy |Social media usage
مقاله انگلیسی
7 SOS on SNS: Adolescent distress on social network sites
SOS در SNS: پریشانی نوجوانان در سایت های شبکه اجتماعی-2017
Psychological distress and experiences of peer victimization and social rejection are common among adolescents. Nevertheless, the growing popularity of online Social Network Sites (SNS) among adoles cents offers an unprecedented opportunity for early detection of adolescents distress. This study examined the scope of, and the individual differences that may be associated with, distress sharing on SNS. A total of 413 adolescents (mean age ¼ 15.42, 53.8% girls) completed three questionnaires assessing (a) social media usage, (b) distress sharing on SNS, and (c) feelings of social rejection. More than 15% of the sample shared personal distress and searched for help on SNS. Distress sharing did not differ be tween genders. Social rejection predicted distress sharing on SNS. Notably, social rejection and distress sharing were only associated among individuals with high social media use scores. Implications are discussed for early identification of adolescents distress.
Keywords: Social media | Social rejection | Adolescents | Distress sharing | SOS-scale
مقاله انگلیسی
8 The relation between travel behaviour, ICT usage and social networks: The design of a web based survey
رابطه بین رفتار سفر، استفاده از فناوری اطلاعات و ارتباطات و شبکه های اجتماعی: طراحی یک بررسی مبتنی بر وب-2017
The relatively recent developments in Information and Telecommunication Technologies (ICT) arose the interest of both researchers and policymakers about how these technologies could shape travel. Several hypotheses have been put forward relating the use of ICT and travel behaviour. These include substitution of travel; complementarity or induction; modification or neutrality. This topic has been the subject of relevant research efforts, with a strong focus on the role of telecommuting as a way to reduce travel and its negative environmental impacts. The relation between ICT usage and other motives of travel have not been so thoroughly researched. One of these is social travel. More recent technological developments, in particular the development of the Web 2.0 and social media, as well as the dissemination of smartphones and related web applications increase the potential usefulness of ICT to influence social travel behaviour. Particularly relevant in this context is the study of the role of social networks and their characteristics in influencing mobility patterns. The work presented here is the design of a web-based survey aimed at studying the relations between ICT and social media usage, social networks and social travel. The survey was designed to be applied to university students, because they are stronger users of social media and ICT devices. Specifically, it aims to investigate a series of potential research questions related with the effect of ICT on social travel, its interaction with social networks, and, how the perception of its usefulness influences its usage. The survey structure and its relations with the previous literature in these subjects are presented. Finally, the results from a pilot already implemented in 3 cities – Lisbon, Granada and Zagreb are presented and its role on the validation of the survey structure is discussed.
Keywords: ICT | Social Travel | Social Networks | Web-based survey
مقاله انگلیسی
9 Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective
آیا بازاریابی رسانه های اجتماعی می تواند توانایی های ارتباط با مشتری و عملکرد شرکت را بهبود بخشد؟ چشم انداز قابلیت پویا-2017
Social media usage has become ubiquitous, and organizations need to manage this tool to meet their strategic goals. Companies are finding it necessary to modify their approach to customer relationship management (CRM) and develop new marketing capabilities that facilitate customer satisfaction. The purpose of this study is to examine how social media usage can help firms build new CRM capabilities and thus improve marketing adoption strategies and business performance. We suggest that social CRM capability is critical when companies merge social media into their marketing strategies to improve customer engagement and firm performance. We empirically analyze data from 232 companies using Facebook, COMPUSTAT North America, and Global Fundamentals annual databases for the period 2004–2014. This study contributes to extant literature by confirming a new form of CRM capabilities – social CRM – using the resource-based view and dynamic capabilities theory frameworks, and by demonstrating that social media usage plays a moderating role by amplifying the positive impact of social CRM capabilities on firm performance.
Keywords: Social media marketing | Dynamic capabilities | Social customer relationship management (social CRM)| Marketing capabilities | Customer engagement
مقاله انگلیسی
10 Social Media Impact on Business Evaluation
تاثیر رسانه های اجتماعی بر ارزیابی کسب و کار-2017
In a highly globalized and competition driven business world the role of social is growing. Social media is increasing. The social media has become a tool for marketing. Nevertheless the evaluation of investments in the social media and its benefits is still lacking. The proposed Stella-Excel model is based on scientific research, statistical data and observations of social media user online interactions. Five of the largest restaurants located in Jelgava town were assessed. Research period: 2015 – 2016. Partly structured interview method is used to acknowledge opinion of restaurant owners’ or employees’ about the impact of social media activities on the business environment along with a questionnaire to examine social media usage habits is deployed. Results show indicate that the social media has an impact on the restaurant business and customer habits in Jelgava town, however none of the assessed restaurants have gained the maximum benefit. The designed model is suitable for assessing the benefits of investments in the use of social media in other business fields.
Keywords: Social media impact | Return-on-investment (ROI) | Business evaluation
مقاله انگلیسی
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