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نتیجه جستجو - Social network theory

تعداد مقالات یافته شده: 6
ردیف عنوان نوع
1 Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
تاثیرات تعاملی متغیرهای فردی و گروهی روی رفتار خرید مجازی در جوامع آنلاین-2018
Focusing on social network theories, we examine the interactive influence of both group-level (i.e. community influences) and individual-level variables (intrinsic and extrinsic motivations) simultaneously as the drivers of Massively Multiplayer Online Role-Playing Game (MMORPG) players’ virtual purchase behavior. We demonstrate that several aspects of real-world behavior are reflected in virtual purchase behavior. Notably, normative interpersonal influences and community identity are critical drivers and moderators of virtual purchases. Moreover, clear advancement and enjoyment opportunities offer important triggers for virtual purchase behavior. This study provides insights for game developers to increase virtual purchases, and identifies domain-specificity of each gaming platform.
keywords: Virtual consumption |Massively multiplayer online role-playing games |Social network theory |Online communities |Extrinsic and intrinsic motivation |Structural equation modeling
مقاله انگلیسی
2 International and market-specific social capital effects on international opportunity exploitation in the internationalization process
اثرات سرمایه اجتماعی بین المللی و بازار خاص در مورد بهره برداری فرصت بین المللی در روند بین المللی شدن-2017
We develop theory stating that international and market-specific social capital are two distinct forms of social capital which both increase international opportunity exploitation. We also argue that market-specific social capital mediates international social capital. Our theoretical developments are based on internationalization process theory and social network theory. Using data on 239 internationalizing SMEs, our results confirm that the effect of international social capital on opportunity exploitation is only mediated via market-specific social capital. Hence, we identify an internationalization process for social capital development in international business opportunity exploitation. Our contribution adds in several ways to existing international business research.
Keywords: Social capital | Opportunity exploitation | Internationalization | SMEs
مقاله انگلیسی
3 When managers become leaders: The role of manager network centralities, social power, and followers perception of leadership
هنگامی که مدیران تبدیل شدن به رهبران: نقش مدیران شبکه، قدرت اجتماعی، و درک پیروان رهبری-2017
We explore how formal managers centralities in both positive and negative networks predict followers perceptions of their leadership. By incorporating social networks and social ledger theory with implicit leadership theories (ILTs), we hypothesize that formally assigned group leaders (managers) who have more positive advice ties and fewer negative avoidance ties are more likely to be recognized as leaders by their followers. Further, we posit that managers informal networks bring them greater social power, an important attribute differentiating leaders from non-leaders. We conducted two survey-based studies in student and field teams to test the hypotheses. Based on nested data in both studies, we found support for our hypoth eses. These results remain robust across the two studies even though they used different de signs (cross-sectional versus longitudinal), different samples (field versus students) across different countries (United States versus India), and a host of control variables at both the leader and follower levels. We find that managers who are central in the advice network are socially powerful and are seen as leaders by individual followers. In contrast, managers who are avoided by followers lack informal social power are not seen as leaders. We conclude by discussing the theoretical and practical implications of our findings and the ways in which our theory and results extend ILTs and social network theory.
Keywords: Implicit leadership theories | Social network | Social power | Team leadership
مقاله انگلیسی
4 Key players in conservation diffusion : Using social network analysis to identify critical injection points
بازیکنان کلیدی در حفاظت از انتشار : استفاده از تجزیه و تحلیل شبکه های اجتماعی برای شناسایی نقاط تزریق بحرانی-2017
Identifying the right stakeholders to engage with is fundamental to ensuring conservation information and initiatives diffuse through target populations. Yet this process can be challenging, particularly as practitioners and policy makers grapple with different conservation objectives and a diverse landscape of relevant stakeholders. Here we draw on social network theory and methods to develop guidelines for selecting ‘key players’ better positioned to successfully implement four distinct conservation objectives: (1) rapid diffusion of conservation information, (2) diffusion between disconnected groups, (3) rapid diffusion of complex knowledge or initiatives, or (4) widespread diffusion of conservation information or complex initiatives over a longer time period. Using complete network data among coastal fishers from six villages in Kenya, we apply this approach to select key players for each type of conservation objective. We then draw on key informant interviews from seven resource management and conservation organizations working along the Kenyan coast to investigate whether the socioeconomic attributes of the key players we identified match the ones typically selected to facilitate conservation diffusion (i.e., ‘current players’). Our findings show clear discrepancies between current players and key players, highlighting missed opportunities for progressing more effective conservation diffusion. We conclude with specific criteria for selecting key stakeholders to facilitate each distinct conservation objective, thereby helping to mitigate the problem of stakeholder identification in ways that avoid blueprint approaches. These guidelines can also be applied in other research and intervention areas, such as community development studies, participatory research, and community intervention.
Keywords: Conservation | Diffusion | Key players | Social network analysis | Social-ecological systems
مقاله انگلیسی
5 Collaborative and Legal Dynamics of International R&D: Evolving Patterns in East Asia
همکاری و پویایی های حقوقی تحقیق و توسعه بین المللی: الگوی تکامل در شرق آسیا-2017
International R&D collaboration is perceived as important R&D strategy to obtain complementary resources, to learn from the partner as well as to share risks and costs. Previous studies suggested that international R&D col laboration has positive impacts but the impacts investigated in literature are either not clearly defined or largely focused on business or technology. This study attempts to investigate collaborative influence and legal value of international R&D by analyzing East Asian collaborative patents with multiple assignee countries from the per spectives of social network theory and cross-country patent infringement probability. It is found that internation al R&D is positively related to both collaborative influence and legal value. The evolving pattern shows that China and Taiwan are the most prolific and fastest-growing patenting countries. Also, Taiwan is the most important partner country in East Asias internationalization of R&D. Two important contributions of this study can be sum marized as follows: 1) this study defines collaborative influence and legal value based on which the dynamics of East Asias international R&D collaboration can be obtained, 2) the legal value defined in this study can be used to evaluate patent value and the quality of R&D partnership in East Asia.
Keywords: Collaborative Influence | Legal Value | International collaboration | Patent
مقاله انگلیسی
6 The impact of informal social interaction on innovation capability in the context of buyer-supplier dyads
تأثیر تعامل اجتماعی غیر رسمی در توانایی نوآوری در زمینه خریدار و تامین کننده-2017
Although many studies employ social network theory to explain firm innovation, how individual-level factors lead to a firms collective innovation capability remains under-researched. Building on studies that use the work boundary to define formal and informal social interactions, this research aims to illuminate how informal buyer-supplier employee interactions influence buyer firms innovation capabilities through knowledge acquisi tion. Integrating the literatures on absorptive capacity and social interaction, the analysis of survey data from 273 Chinese manufacturing firms suggests that employees informal interactions are positively associated with knowledge acquisition and enhance firms innovation capabilities. Furthermore, the indirect effects of informal interactions on innovation capability are moderated by knowledge application.
Keywords: Informal interaction | Social networking | Innovation | Absorptive capacity | Knowledge acquisition
مقاله انگلیسی
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