دانلود و نمایش مقالات مرتبط با Speed to market::صفحه 1
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نتیجه جستجو - Speed to market

تعداد مقالات یافته شده: 2
ردیف عنوان نوع
1 The copycat conundrum: The double-edged sword of crowdfunding
معمای کپی برداری: شمشیر دو لبه سرمایه گذاری جمعی-2020
Crowdfunding has proliferated over the past decade, creating various platforms on which new entrepreneurs signal their value to potential backers in order to attract funding. The boons of crowdfunding have blinded both practitioners and scholars alike, leaving potential negative unintended consequences underexplored. Copycats, for example, are a potential problem for crowdfunding ventures. In this article, we examine the consequences of signaling to these ill-intentioned, opportunistic audiences on crowdfunding platforms and propose a solution to aid novice entrepreneurs in making a more informed decision on platform selection. Specifically, we provide guidance on when to select an open, semi-open, or closed crowdfunding platform to reduce the impact of copycats. We conclude with prescriptive advice to novice entrepreneurs.
KEYWORDS : Crowdfunding | Entrepreneurship | Copycats | Patents | Speed to market | Inimitability
مقاله انگلیسی
2 Exploring ideation and implementation openness in open innovation projects: IT-enabled absorptive capacity perspective
بررسی اندیشه پردازی و باز بودن اجرا در پروژه های باز نوآوری: دیدگاه ظرفیت جذب توانمند شده با فناوری اطلاعات-2018
Advancements in information technology (IT) have made organizational boundaries so porous, thereby resulting in a trend toward leveraging external knowledge for innovation. However, firms experience significant obstacles in drawing external knowledge. This study aims to disentangle the role of IT-enabled absorptive capacity in new product development performance. The research model was tested with survey data of open innovation projects from 152 firms. Our findings indicate that IT-enabled absorptive capability improves open innovation project performance in terms of new product innovativeness and product speed to market, but we do not detect a significant direct influence of openness on performance. Our findings also show that the interaction of IT-enabled absorptive capacity and ideation openness significantly amplifies new product innovativeness while the interaction of IT-enabled absorptive capacity and implementation openness accelerates the product speed to market. This study theoretically contributes by building an IT-enabled absorptive capacity theory in the open innovation context and uncovering the effects of two dimensions of openness. In practice, it offers managers strategies to successfully conduct open innovation projects in deploying effective ITs and leveraging various types of openness during the two phases.
keywords: Open innovation projects |IT-enabled absorptive capacity |Ideation openness |Implementation openness |Product innovativeness |Speed to market
مقاله انگلیسی
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