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To introduce a store brand or not: Roles of market information in supply chains
معرفی یک نام تجاری فروشگاهی یا نه: نقش اطلاعات بازار در زنجیره های تأمین-2021 Retailers in multiple market segments have opposing business practices regarding whether to introduce a store brand. Assuming that manufacturers and retailers have symmetric knowledge on market information, prior literature has shown that retailers have incentive to introduce a store brand in cases in which the store brand intensively competes with the national brand. Information asymmetry, however, is prevalent in supply chains. In the era of big data, the latest advances in technology intensify information asymmetry by allowing retailers to access market information with improved accuracy. To address such information asymmetry, some retailers share information with manufacturers, while others do not. The gap between prior studies and current industrial practices motivates us to explore the roles of market information in supply chains regarding store brand Keywords: Store brand | National brand | Market information | Information accuracy | Information sharing |
مقاله انگلیسی |
2 |
Supply chain coordination with customer returns and retailers store brand product
هماهنگی زنجیره تامین با بازگشت های مشتری و حفظ نشان تجاری محصول توسط خرده فروش-2018 We examine a retailers Stackelberg supply chain, in which the retailer sells a product in the two brands: its own store brand (SB) and a national brand (NB) supplied by a well-established manufacturer. The two brands both face customer returns, and they differ in product quality. We examine the retailers decision on returns policies for the two brands (either Money Back Guarantee (MBG) or No Refund) and the effects of returns policies on the competition between the two brands. We identify the condition when the retailer should offer MBGs for both brands and we show that MBGs mitigate price competition between the two brands. MBGs are found to enhance the retailers profit and reduce the NB manufacturers profit. We examine coordination mechanisms and find that a centralized supply chain intensifies the competition and pushes the NB to reduce its retail price. A simple coordination contract that can achieve supply chain coordination to ensure a win-win for both the retailer and the NB manufacturer is proposed.
keywords: Supply chain management |Customer returns policy |Store brand |
مقاله انگلیسی |
3 |
Store brands’ purchase intention: Examining the role of perceived quality
قصد خرید مارکهای فروشگاه: بررسی نقش کیفیت درک شده-2017 Considering the increase of the store brand’s market share globally, the present study addresses the fol
lowing question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in
other words “Does product perceived quality influence store brands’ purchase intention?”, since perceived
quality is a customer-based undertaken variable. The present study proposes and empirically tests a con
ceptual model of the influence of perceived product quality of store brands relative to perceived value and
purchase intention. Structural Equation Modelling (SEM) was developed on a sample of 439 consumers,
distinguishing between consumers with high perceived quality (HPQ) and low perceived quality (LPQ).
Our findings highlight that store brands’ purchase intention is strongly influenced by confidence for both
HPQ and LPQ customers, followed by product price. Additionally, our results suggest the moderating role
of perceived quality on some of the proposed relationships. Store brand managers and retailers could
develop market segmentation and perform marketing strategies based on customers’ perceived quality.
Keywords: Store brands | Perceived quality | Purchase intention | Confidence | Price |
مقاله انگلیسی |
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How store service quality affects attitude toward store brands in emerging countries_ Effects of brand cues and the cultural context
چگونه کیفیت خدمات فروشگاه تاثیر می گذارد نگرش نسبت به مارک های فروشگاه در کشورهای در حال ظهور _ تاثیر نشانه های برند و زمینه فرهنگی-2017 This cross-cultural research investigates how store brand perceptual cues and cultural differences affect the
relationships between service quality and attitude toward store brands in two emerging countries. Using mall
intercept surveys, the authors gather data from 1027 respondents in Brazil and Vietnam. Based on structural
equation modeling results show that both positive and negative perceptual brand cues mediate the effects of
overall service quality, store physical aspects, store reliability, and personnel attention on attitude toward store
brands. Moreover, specific mediation processes arise; perceived price and functional risk mediate these effects in
both countries investigated, whereas store brand perceived value and financial risk do not. The cultural context
moderates the relationships as well, such that the effects of overall service quality, store physical aspects, and
store personnel attention on attitude toward store brands are stronger in Brazil than in Vietnam. However, the
effect of store reliability does not differ across countries.
Keywords: Service quality | Brand perceptual cues | Attitude toward brands | Culture | Emerging markets |
مقاله انگلیسی |
5 |
Premium store brand_ Product development collaboration between retailers and national brand manufacturers
مارک Premium فروشگاه - با همکاری توسعه محصول بین خرده فروشان و تولید کنندگان برند ملی-2017 Premium store brands (PSBs), a type of store brand (SB) that effectively matches customer preferences and thus
differs horizontally from national brands (NBs), have become increasingly popular. This study focuses on the
strategic introduction of a PSB through collaboration between a retailer and a national brand manufacturer
(NBM). To understand their strategic interactions when introducing PSBs, we employ a game-theory model
based on Hotellings linear city model. Our results indicate that coordination between a retailer and an NBM in
providing a PSB can be difficult, and thus, their collaboration does not necessarily benefit either party.
Nevertheless, we show that if SBs have a relatively high value and therefore, face intense competition from NBs,
then both channel members can benefit from developing and introducing a PSB to complement the NB. Our
results also show that introducing multiple PSBs increases the possibility of successful collaborations. These
results are consistent with the empirical observations of SB suppliers in actual markets, in which major NBMs
often refuse to produce an SB, though are likely to supply PSBs that effectively match consumers needs.
Keywords: Private label | Horizontal differentiation | Cannibalization | Channel coordination | Customization | Operations–marketing interface | Hotelling model | Game theory |
مقاله انگلیسی |
6 |
Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name
ایجاد وفاداری مصرف کنندگان و اعتماد به خرده فروش از طریق مارک های فروشگاه: اثر تعدیل کننده انتخاب نام تجاری فروشگاه-2017 Within the current economic context, store brands play an important role in differentiation strategies
based on assortment and positioning in terms of distributor prices. To begin with, this study identifies
three determining aspects of retail loyalty and trust: satisfaction with price levels, the perceived image of
the assortment and loyalty to the store brands (SB). Secondly, this study proposes a theoretical relational
model among the aforementioned aspects. Finally, this study analyzes the moderating role that the
strategy of choosing SB name (umbrella brand label vs. brands different from the label brand) plays in the
relationship between loyalty to SB and loyalty to and trust in the retailer. By including this moderating
variable, we seek to contribute to current academic research and to provide insights into the importance
that SB strategy (label vs. own name) has for the effect of loyalty to SB on the relative results of the retail
company. Our research results show that making the umbrella SB name the same as the label brand
name increases the positive effect of customer loyalty to SB on loyalty to the retailer, but not the effect of
trust on this loyalty compared to chains that use SB names different from those of the label. These results
have important implications for management.
Keywords: Store brand name | Loyalty to the store brand | Loyalty to the retailer | Trust in the retailer | Moderating effect |
مقاله انگلیسی |