دانلود و نمایش مقالات مرتبط با Tacitness::صفحه 1
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نتیجه جستجو - Tacitness

تعداد مقالات یافته شده: 2
ردیف عنوان نوع
1 The effects of subsidiary?s leadership and entrepreneurship on international marketing knowledge transfer and new product development
تأثیرات رهبری فرعی و کارآفرینی در انتقال دانش بین المللی بازاریابی و توسعه محصول جدید-2021
This study investigates the role of a strong subsidiary leadership and entrepreneurial culture in the promotion of marketing knowledge inflows. We further examine their consequences on the subsidiary’s ability to develop new products when moderated by the tacitness of knowledge. The data were collected from 202 Portuguese sub- sidiaries of multinational corporations and were analyzed using partial least squares structural equation modelling to test the hypotheses. The results indicate that subsidiaries’ strong leadership support and entre- preneurial culture are fundamental mechanisms that foster marketing knowledge inflows from both the head- quarters and peer subsidiaries. Moreover, marketing knowledge inflows enhance the focal subsidiary’s innovation abilities. We also find that tacit knowledge exerts contradictory moderating effects on the transfers of marketing knowledge, carrying distinct implications for a subsidiary’s knowledge management. The results expand our understanding of the effectiveness of transferring marketing knowledge among multinational cor- porations’ (MNCs) subsidiaries.
keywords: دانش بازاریابی | شرکت تابعه | رهبری | کارآفرینی | تنگی | توسعه محصول جدید | Marketing knowledge | Subsidiary | Leadership | Entrepreneurship | Tacitness | New product development
مقاله انگلیسی
2 Knowledge diffusion at business events: The mechanism
انتشار دانش در رویدادهای تجاری: مکانیزم-2018
Business events are considered to be innovation spaces. From the perspective of temporary clusters, we view a business event as a system and take leading trade fairs (TFs) as examples to explain the mechanism of knowledge diffusion at business events. Results based on 95 semi-structured interviews show the following: ① the type of knowledge disseminated at TFs, where the temporary proximity of new products and professionals serves as a knowledge supplier, is termed “apparent tacitness”; ② TFs are “new-oriented” communities consisting of pro fessionals in cognitive proximity—the precondition for efficiently absorbing knowledge; ③ knowledge is diffused in horizontal and vertical ways on the basis of intensive and diverse interactions among knowledge pools and knowledge objects. Based on key literature on knowledge management and clusters, this research enriches our current understanding of business events and underscores their irreplaceability and value in industry develop ment.
Keywords: Business events ، Trade fairs ، Temporary clusters ، Knowledge diffusion ، Apparent tacitness ، Epistemic communities
مقاله انگلیسی
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