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نتیجه جستجو - Transformative service research

تعداد مقالات یافته شده: 2
ردیف عنوان نوع
1 Street harassment is marketplace discrimination: The impact of street harassment on young female consumers’ marketplace experiences
آزار و اذیت خیابانی تبعیض در بازار است: تأثیر آزار و اذیت خیابانی بر تجارب بازار مصرف کنندگان زن جوان-2020
This study brings street harassment to the retailing and consumer services literature streams. Street harassment describes unwanted interactions in public spaces between strangers or customers and is often motivated by a person’s gender, sexual orientation, or gender expression. To date, marketers have overlooked the occurrence of street harassment in retail establishments and consumer service domains, such as in theaters, public markets, recreational areas, and shopping malls. This work empirically demonstrates the extent to which young women in Nepal experience harassment from men in the marketplace and the various tactics they employ to lessen it. Furthermore, this research exposes the extent to which Nepali men admit to participating in verbal, physical, or visual harassment of women in various retailing and service settings. The article concludes with a discussion of theoretical, managerial, and societal implications and encourages public policy officials to treat street harassment as a criminal offense.
Keywords: Street harassment | Place avoidance | Discrimination | Service inclusion | Transformative service research | Pink services
مقاله انگلیسی
2 Re-placing place in marketing: A resource-exchange place perspective
قرار دادن محل در بازاریابی: دیدگاه مبادله منابع-2017
This study clarifies the marketing disciplines conceptualization of place by presenting a revised perspective and conceptual framework of place, referred to as REPLACE. Drawing from resource exchange theory and attention restoration theory, the framework problematizes the assumption that places are merely physical locales by foregrounding how places can become inseparable aspects of consumers lives. We present an alternative resource-based perspective of place, namely as a repository of resources that are potentially available to consumers through exchange processes. These exchange processes, and the complexity of the offered resources, influence consumers relationship with a locale as well as their sense of well-being. With this alternative perspective, we bridge the place concept to public health and extend the understanding of attachment in service settings.
Keywords: Place | Marketing mix | Marketing as exchange | Place attachment | Well-being | Transformative service research
مقاله انگلیسی
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