با سلام خدمت کاربران در صورتی که با خطای سیستم پرداخت بانکی مواجه شدید از طریق کارت به کارت (6037997535328901 بانک ملی ناصر خنجری ) مقاله خود را دریافت کنید (تا مشکل رفع گردد).
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1 |
Street harassment is marketplace discrimination: The impact of street harassment on young female consumers’ marketplace experiences
آزار و اذیت خیابانی تبعیض در بازار است: تأثیر آزار و اذیت خیابانی بر تجارب بازار مصرف کنندگان زن جوان-2020 This study brings street harassment to the retailing and consumer services literature streams. Street harassment
describes unwanted interactions in public spaces between strangers or customers and is often motivated by a
person’s gender, sexual orientation, or gender expression. To date, marketers have overlooked the occurrence of
street harassment in retail establishments and consumer service domains, such as in theaters, public markets,
recreational areas, and shopping malls. This work empirically demonstrates the extent to which young women in
Nepal experience harassment from men in the marketplace and the various tactics they employ to lessen it.
Furthermore, this research exposes the extent to which Nepali men admit to participating in verbal, physical, or
visual harassment of women in various retailing and service settings. The article concludes with a discussion of
theoretical, managerial, and societal implications and encourages public policy officials to treat street harassment
as a criminal offense. Keywords: Street harassment | Place avoidance | Discrimination | Service inclusion | Transformative service research | Pink services |
مقاله انگلیسی |
2 |
Re-placing place in marketing: A resource-exchange place perspective
قرار دادن محل در بازاریابی: دیدگاه مبادله منابع-2017 This study clarifies the marketing disciplines conceptualization of place by presenting a revised perspective and
conceptual framework of place, referred to as REPLACE. Drawing from resource exchange theory and attention
restoration theory, the framework problematizes the assumption that places are merely physical locales by
foregrounding how places can become inseparable aspects of consumers lives. We present an alternative
resource-based perspective of place, namely as a repository of resources that are potentially available to
consumers through exchange processes. These exchange processes, and the complexity of the offered resources,
influence consumers relationship with a locale as well as their sense of well-being. With this alternative
perspective, we bridge the place concept to public health and extend the understanding of attachment in service
settings.
Keywords: Place | Marketing mix | Marketing as exchange | Place attachment | Well-being | Transformative service research |
مقاله انگلیسی |