رونق در یک چشم انداز در حال تغییر: نقش رسانه های اجتماعی در حمایت از استراتژی کسب و کار
سال انتشار: 2022 - تعداد صفحات فایل pdf انگلیسی: 6 - تعداد صفحات فایل doc فارسی: 19
سازمان های معاصر برای شناخت بهتر مشتریان خود نیاز به برقراری ارتباط با مشتریان خود دارند تا آنها بتوانند یاد بگیرند که چگونه نیازهای خود را بهتر ارضا کنند، خدمات بهتری به مشتریان ارائه دهند و از این طریق عملکرد تجاری خود را بهبود بخشند. رسانههای اجتماعی یکی از انواع کانالهای ارتباطی هستند که سازمانها در حال حاضر از آن برای حمایت از این استراتژیها استفاده میکنند. هدف این مقاله بررسی این موضوع است که چگونه انواع مختلف سازمانها از رسانههای اجتماعی برای حمایت از استراتژیهای تجاری خود استفاده میکنند و چگونه این امر بر سازمانها تأثیر میگذارد.کارایی. برای دستیابی به این هدف، این پژوهش اطلاعاتی را از چندین سازمان در تهران، پایتخت ایران و 58 نفر از مدیران، کارشناسان بازاریابی، کارشناسان رسانههای اجتماعی و اساتید دانشگاه جمعآوری میکند. در این پژوهش برای جمع آوری داده ها از پرسشنامه استفاده شده و برای تجزیه و تحلیل داده ها از روش های آماری توصیفی- استنباطی استفاده شده است. نتایج نشان میدهد که رسانههای اجتماعی نقش مهم و در عین حال متفاوتی در حمایت از استراتژیهای توسعه کسبوکار جستجوگر، تحلیلگر، راکتور و مدافع دارند که عناصر کلیدی در بهبود عملکرد کسبوکار هستند.
کلید واژه ها: استراتژی کسب و کار | رسانه های اجتماعی | عملکرد تجاری
|مقاله ترجمه شده|
Efficient biometric-based identity management on the Blockchain for smart industrial applications
مدیریت هویت مبتنی بر بیومتریک کارآمد در Blockchain برای کاربردهای صنعتی هوشمند-2021
In this work, we propose a new Blockchain-based Identity Management system for smart industry. First, we describe an efficient biometric-based anonymous credential scheme, which supports selective disclosure, suspension/thaw and revocation of credentials/entities. Our system provides non-transferability through a freshly computed hidden biometric attribute, which is generated using a secure fuzzy extractor during each authentication. This mechanism combined with offchain storage guarantees GDPR compliance, which is required for protecting user’s data. We define blinded (Brands) DLRep scheme to provide multi-show unlinkability, which is a lacking feature in Brands’ credential based systems. For larger organizations, we re-design the system by replacing the Merkle Tree with an accumulator to improve scalability. The new system enables auditing by adapting the standard Industrial IoT (IIoT) Identity Management Lifecycle to Blockchain. Finally, we show that the new proposal outperforms BASS, i.e. the most recent blockchain-based anonymous credential scheme designed for smart industry. The computational cost at the user-side (can be a weak IoT device) of our scheme is 8-times less than that of BASS. Thus, our system is more suitable for IIoT.© 2020 Elsevier B.V. All rights reserved.
Keywords: Identity management | Smart industry | Blockchain | Non-transferability | Biometrics | DLRep | Multi-show unlinkability | Selective disclosure | Accumulators
Social movements, identity and disruption in organizational fields: Accounting for farm animal welfare
جنبش های اجتماعی، هویت و اختلال در زمینه های سازمانی: حسابداری برای رفاه حیوانات مزرعه-2021
In this study we provide evidence on how accounting disclosures can motivate social movement organizations (SMOs) to create a new source of normativity in an organizational field, to impact upon firms through identity, image and culture. The source of normativity, the Business Benchmark on Farm Animal Welfare (BBFAW), was created as a means of accounting for farm animal welfare by food companies. Working at the intersection of theories relating to organizational fields, social movements and organizational identity, we investigate how the SMOs create the conditions for change through their framing of farm animal welfare, collective action and the mobilization of resources. Ideas such as institutional agency and institutional control are introduced to explain the power dynamics that enable change. By interpreting the organizational field as a relational space, identity, self-interest and intermittently-active fields provide further constructs to explain behaviour. Evidence from BBFAW reports and publications demonstrates how the NGOs employed a multi-period strategy to effect change. A longitudinal company case study provides an illustration of the cascade of the movement, demonstrating that there is more than an alignment of accounting disclosures. New business opportunities arise, requiring a realignment of strategy, a redesign of organizational architecture and participation of stakeholders. We illustrate our findings through the creation of a framework which could be employed more widely to study of sources of normativity in a relational field. This paper shows that accounting disclosures have a role to play in creating a new normativity that generates social change.
keywords: رفاه حیوانات | هویت | هنجار | فیلترهای سازمانی و جنبش های اجتماعی | Animal welfare | Identity | Normativity | Organizational ﬁelds and social movements
Critical reflections of accounting and social impact (Part I)
بازتاب انتقادی حسابداری و تأثیر اجتماعی-2021
This special issue on Accounting and Social Impact consists of two parts that will be hosted in separate issues of the journal. Here in part I we introduce the concepts and themes of social impact, before analyzing how the exposure of researchers to impact assessment regimes introduces pressures on researchers to seek specific kinds of impact. We go on to discuss the various contributions included in this issue that cover themes of accountability, sustainability, control and gender in a diverse range of organizational forms that sit in the spheres of the public, private and third sectors. The second part, in a later issue, will examine how accountability, power and control issues create impacts in non-governmental and other not-for-profit organizations.
The adoption of circular economy practices in supply chains – An assessment of European Multi-National Enterprises
The adoption of circular economy practices in supply chains – An assessment of European Multi-National Enterprises-2021
The European Commission Circular Economy Action Plan aims at fostering a society based on sustainable pro- duction and consumption. Within this context, industrial organisations are called to implement a wide set of practices to drive this transition: manufacturing easy-to-repair and sustainable products, adopting solutions aimed at extending product lifetime, and promoting remanufacturing and materials’ recycling. A major contribution is expected from Multi-National Enterprises (MNEs), as these organizations dominate the European economy and coordinate resource-intensive global supply networks. As such, this study assesses the Circular Economy-inspired initiatives promoted by the largest European MNEs. The content of sustainability reports is scrutinised, through a template analysis technique, in order to create a database of Circular Economy practices. Key findings include the degree of implementation, the level of involvement of supply chain partners, and the drivers behind the implementation of such practices. Furthermore, a conceptual framework is proposed, in order to describe the adoption of Circular Economy practices as a supply chain process. A theoretical discussion explores the role of institutional pressures and supply chain integration to shape the transition towards the adoption of Circular Economy practices in global supply chains.
Keywords: Circular economy | Fortune 500 | Sustainability | MNEs | Supply chain integration | Institutional theory
Impact of COVID-19 on the Indian seaport transportation and maritime supply chain
تأثیر COVID-19 در حمل و نقل و تأمین دریایی بندر دریایی هند-2021
Impacts of COVID-19 in maritime transportation and its related policy measures have been investigated by more and more organizations and researchers across the world. This paper aims to examine the impacts of COVID-19 on seaport transportation and the maritime supply chain field and its related issues in India. Secondary data are used to analyze the performance indicators of major seaports in India before and during the COVID-19 crisis. We further explore and discuss the expert’s views about the impact, preparedness, response, and recovery aspects for the maritime-related sector in India. The results on the quantitative performance of Indian major seaports during the COVID-19 indicate a negative growth in the cargo traffic and a decrease in the number of vessel traffic compared to pre-COVID-19. The expert survey results suggest a lack of preparedness for COVID-19 and the need for developing future strategies by maritime organizations. The overall findings of the study shall assist in formulating maritime strategies by enhancing supply chain resilience and sustainable business recovery process while preparing for a post-COVID-19 crisis. The study also notes that the Covid-19 crisis is still an ongoing concern, as the government, maritime organizations, and stakeholders face towards providing vaccine and remedial treatment to infected people. Further, this study can be expanded to the global maritime supply chain business context and to conduct interdisciplinary research in marine technical fields and maritime environment to measure the impact of COVID-19.
Keywords: COVID-19 | India | Seaports | Maritime | Supply chain | Stakeholders | Sustainability
The role and meaning of lessons learned in project knowledge management in organizations in Poland
نقش و معنای درس های آموخته شده در مدیریت دانش پروژه در سازمان ها در لهستان-2021
The aim of this article is to establish the role and meaning of lessons learned collection and application practices in project knowledge management based on an empirical research in organizations running operations in Poland. The analysis conducted for the purpose of this article included hypothesis verification by means of statistical testing performed on data gathered from an online survey distributed among project management professionals in Poland. The testing results revealed that Polish project managers and project team members present positive attitude towards lessons learned practices and that there is a statistically significant correlation between lessons learned collection and application practices and benefits realization in terms of scope, time and budget in projects in the surveyed organizations differentiated by means of sector of operations, project maturity level and organizational culture. Also, specific barriers and obstacles in learning lessons from past experience in project management have been found and correlated with lessons learned collection and application practice.
Keywords: lessons learned | project knowledge management | organizational learning | Polish market research
Towards agile knowledge management in an online organization
به سمت مدیریت دانش چابک در یک سازمان آنلاین-2021
Effective knowledge management is a powerful driver for product and organizational growth. Knowledge management allows for the efficient creation, sharing and use of information. But it is not entirely clear what basic knowledge is involved in agile practice and how teams handle it. The main aim of the article was the theoretical and empirical analysis of the agile knowledge management approach. The principles of knowledge management in connection with agile methodology were examined in the cognitive-theory section. The methodology is based on a case study applying an observational technique within an online organization. The empirical part presents a theoretical model that describes how knowledge management is used in the agile approach. These findings can aid in the understanding of agile knowledge management practices inside an online company, which includes iterative development, knowledge management and engineering practices. The results show that agile knowledge management improved in the organizations proactive process management. The significant influence is observed on staff efficiency, economic growth, and hence on customer loyalty, which boosts corporate morale while reducing resource consumption.
Keywords: knowledge management | agile approach | online company reorganization
The use of IT systems in financial and accounting services for enterprises in the conditions of the COVID-19 pandemic
استفاده از سیستم های فناوری اطلاعات در خدمات مالی و حسابداری برای شرکت ها در شرایط همه گیر COVID-19-2021
In Poland, remote teams and work outside of the company were rare by this time. Almost all organizations had to virtualize at a faster rate by delegating their employees to work remotely, facing many challenges that they had to overcome in a short time. This article aims to check the directions and effects of changes in the digitalization of financial-accounting processes concerning the COVID-19 pandemic. The rate of use financial-accounting programs in remote work and upgrade of work organization, availability to internet platforms, identification security level of data, defining barriers that influence the limit of digitalization processes and financial-accounting programs were made.
Keywords: finance | IT systems | financial and accounting programs | company | pandemic | COVID-19.
A future triple entry accounting framework using blockchain technology
یک چارچوب حسابداری سه ورودی آینده با استفاده از فناوری بلاک چین-2021
The study adopts a single case study approach to bring into conversation, ideas, and views of several scholars on triple entry accounting (TEA). The development of blockchain technology already drives the conscious move towards the TEA. The TEA is currently not being used in any significant way but is in a greater debate whether it is worth adopting such alternative accounting practices as the TEA. Shifting to the TEA system is challenging and at present, it is just a fascinating mental exercise. With these backdrops, the present study discusses the likelihood cases of future accounting practice namely: (I) Sophisticated Accounting Software based on the double entry accounting (DEA); (II) Combination of Blockchain and TEA; and (III) Combination of disruptive technologies in addition to Blockchain and TEA. Finally, the study concludes with describing the basic architecture of a potential system of triple-entry accounting that could support the TEA system to deliver real-time insights into business operations. Lastly, the study plotted a hype cycle for accounting technologies to help global organizations identify the relevant accounting technologies and applications.
keywords: حسابداری دو ورودی | حسابداری سه ورودی | رابط برنامه نویسی کاربردی | محاسبات لبه | بلاک چین | Double entry accounting | Triple entry accounting | Application programming interface | Edge computing | Blockchain