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Female sex tourism in Jamaica: An assessment of perceptions
گردشگری جنسی زن در جامائیکا: ارزیابی ادراکات-2017 Much has been said about tourist sexual behavior in the Global South. These studies range from those who view
mens and womens sexual sojourn as distinctly different activities (sex versus romance tourism respectively) to
those who consider sex and romance tourism as independent of sexed and gendered bodies. This work attempts
to assess this critical aspect of tourism in Jamaica. Through data collection in two phases and using mixed
methodology, the study seeks to assess the perception of local hotel workers and female tourists to the issue of
sex and romance tourism. Findings indicate that while male and female hotel workers tend to view men as
searching for sex and women for romance, female tourists are largely discrediting the perception that men and
women seek disntictly different things while on vacation. The paper argues that there is therefore need to shift
the paradigm of sex tourism research to include a wider range of perceptions. The implications for destination
marketing are then discussed.
Keywords: Sex tourism | Romance tourism | Visitor perceptions | Hotel worker perceptions |
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