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نتیجه جستجو - ارتباطات شرکت

تعداد مقالات یافته شده: 4
ردیف عنوان نوع
1 A sticky chocolate problem: Impression management and counter accounts in the shaping of corporate image
مسئله شکلات چسبنده: مدیریت تاثیر و حساب های متقابل در شکل دادن به تصویر شرکت-2021
Demand for chocolate is at an all-time high. However, producing chocolate comes with some sticky social, environmental and economic problems. This paper focuses on the issues of child labour, forced child labour and unsustainable farming practice within the chocolate industry, and specifically on the discourse about Nestlé’s Ivory Coast cocoa supply chain. We analyse corporate disclosures, related counter accounts and subsequent responses in new and old media as a dynamic communication process. A mobilising of Goffman’s (1959) dramaturgical metaphor of impression management contextualises each communication as a performance towards an audience. Behind the communications is Nestlé’s need to repair its legitimacy – because child labour and unsustainable farming exist in its cocoa supply chain – and the audience’s vested interests in their counter-performances. The Nestlé case offers substantive and nuanced insights into corporate disclosure and communication practices, how the Internet is changing the more unidirectional performances of the past, and how appreciation of counter accounts and subsequent responses to counter accounts contributes to theoretical understanding as well as provides insights into the plight of cocoa’s child labourers.
keywords: ارتباطات شرکت | افشای شرکت | پاسخ های حسابداری | مدیریت تصور | مشروعیت | Corporate communications | Corporate disclosure | Counter account responses | Impression management | Legitimacy
مقاله انگلیسی
2 A framework for effective corporate communication after cyber security incidents
چارچوبی برای ارتباط موثر شرکت های بزرگ پس از حوادث امنیت سایبری-2020
A major cyber security incident can represent a cyber crisis for an organisation, in particular because of the associated risk of substantial reputational damage. As the likelihood of falling victim to a cyberattack has increased over time, so too has the need to understand exactly what is effective corporate communication after an attack, and how best to engage the concerns of customers, partners and other stakeholders. This research seeks to tackle this problem through a critical, multi-faceted investigation into the efficacy of crisis communication and public relations following a data breach. It does so by drawing on academic literature, obtained through a systematic literature review, and real-world case studies. Qualitative data analysis is used to interpret and structure the results, allowing for the development of a new, comprehensive framework for corporate communication to support companies in their preparation and response to such events. The validity of this framework is demonstrated by its evaluation through interviews with senior industry professionals, as well as a critical assessment against relevant practice and research. The framework is further refined based on these evaluations, and an updated version defined. This research represents the first grounded, comprehensive and evaluated proposal for characterising effective corporate communication after cyber security incidents.
Keywords: Cybersecurity incident | Data breach | Corporate communication | Public relations | Data breach announcements | Incident response | Cyber crisis | Security management | Resilience
مقاله انگلیسی
3 How financial crisis history informs ethical corporate communication: Insights from corporate communication leaders
چگونه تاریخچه بحران مالی به ارتباطات شرکت های اخلاقی می پردازد: بینش از رهبران ارتباطات شرکتی-2018
This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications of ficers (CCOs) and their counselors were conducted to explore what lasting lessons these corporate communication leaders learned from their crisis communication practice during the 2008 Financial Crisis. Key lessons learned include: 1) the importance for corporations to tailor their financial communication strategies according to victim vs. perpetrator perception and ethical response expectations held by stakeholders; 2) the importance of stakeholders, and employees in particular, when creating and implementing the plan; 3) the balance between speed and legal concerns, as well as the need for reducing complexity by making sure stakeholder communica tions are delivered with clarity and accessibility; and 4) a recipe for success includes honesty, transparency, trust/integrity, taking action to reform questionable practices, and abiding by one’s own personal morals. Insights from this study shed light on how learning contributes to ethical cor porate communication practice in times of crisis and crisis spillover.
Keywords: Crisis ، Corporate communication ، Ethics ، Crisis communication ، Financial crisis ، Crisis history ، Crisis spillover
مقاله انگلیسی
4 Islamic financial institutions, corporate governance, and corporate risk disclosure in Gulf Cooperation Council countries
موسسات اسلامی مالی، اداره امور شرکت ها، و افشای ریسک شرکت های بزرگ در کشورهای شورای همکاری خلیج فارس-2015
Using content analysis we evaluate the determinants of corporate risk disclosure in a sample of 424 publicly traded firms in the Gulf Cooperation Council countries. We hypothesize that corporate risk disclosure will be lower in Islamic financial institutions when com pared to conventional financial institutions and higher in firms that have high quality corporate governance contexts. We also argue that corporate risk disclosure will vary across the Gulf Cooperation Council countries despite sociocultural and regulatory similarities. Results are generally supportive ofour hypotheses. Implications for theory and practice are discussed. Keywords: Corporate risk disclosure Islamic/non-Islamic financial institutions Corporate governance Disclosure Corporate communication
مقاله انگلیسی
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