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نتیجه جستجو - ارتباطات شرکتی

تعداد مقالات یافته شده: 2
ردیف عنوان نوع
1 A framework for effective corporate communication after cyber security incidents
چارچوبی برای ارتباط موثر شرکت های بزرگ پس از حوادث امنیت سایبری-2020
A major cyber security incident can represent a cyber crisis for an organisation, in particular because of the associated risk of substantial reputational damage. As the likelihood of falling victim to a cyberattack has increased over time, so too has the need to understand exactly what is effective corporate communication after an attack, and how best to engage the concerns of customers, partners and other stakeholders. This research seeks to tackle this problem through a critical, multi-faceted investigation into the efficacy of crisis communication and public relations following a data breach. It does so by drawing on academic literature, obtained through a systematic literature review, and real-world case studies. Qualitative data analysis is used to interpret and structure the results, allowing for the development of a new, comprehensive framework for corporate communication to support companies in their preparation and response to such events. The validity of this framework is demonstrated by its evaluation through interviews with senior industry professionals, as well as a critical assessment against relevant practice and research. The framework is further refined based on these evaluations, and an updated version defined. This research represents the first grounded, comprehensive and evaluated proposal for characterising effective corporate communication after cyber security incidents.
Keywords: Cybersecurity incident | Data breach | Corporate communication | Public relations | Data breach announcements | Incident response | Cyber crisis | Security management | Resilience
مقاله انگلیسی
2 How financial crisis history informs ethical corporate communication: Insights from corporate communication leaders
چگونه تاریخچه بحران مالی به ارتباطات شرکت های اخلاقی می پردازد: بینش از رهبران ارتباطات شرکتی-2018
This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications of ficers (CCOs) and their counselors were conducted to explore what lasting lessons these corporate communication leaders learned from their crisis communication practice during the 2008 Financial Crisis. Key lessons learned include: 1) the importance for corporations to tailor their financial communication strategies according to victim vs. perpetrator perception and ethical response expectations held by stakeholders; 2) the importance of stakeholders, and employees in particular, when creating and implementing the plan; 3) the balance between speed and legal concerns, as well as the need for reducing complexity by making sure stakeholder communica tions are delivered with clarity and accessibility; and 4) a recipe for success includes honesty, transparency, trust/integrity, taking action to reform questionable practices, and abiding by one’s own personal morals. Insights from this study shed light on how learning contributes to ethical cor porate communication practice in times of crisis and crisis spillover.
Keywords: Crisis ، Corporate communication ، Ethics ، Crisis communication ، Financial crisis ، Crisis history ، Crisis spillover
مقاله انگلیسی
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