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The significance of the West Lake pattern and its heuristic implications for creating Chinas heritage tourism economics
اهمیت الگوی غرب دریاچه و پیامدهای اکتشافی آن برای ایجاد اقتصاد گردشگری میراث چینی-2017 West Lakes economic, social and cultural structure comprises six facets: (1) maintaining West Lake
World Heritage Site as an open accessible tourist location; (2) ensuring the planning, management and
tourism marketing of West Lake are culturally rather than purely economically oriented; therefore
truly benefitting the preservation and conservation of West Lake; (3) selectively decreasing and
mitigating the tourism pressure on West Lake, especially in those areas of high cultural, ecological and
environmental vulnerability; (4) ensuring travellers adopt appropriate sustainable tourism values to
enjoy a positive experience; (5) ensuring the marketing of West Lake tourism and the consequent
distribution of incomes comply with legal and other appropriate standards; and (6) expanding and
extending the social benefits of West Lake tourism. To aid the examination of West Lake in this paper, a
comparison is made between the management policies of West Lake and Mt, Huangshan (Yellow
Mountain) to illustrate a number of fundamental and organisational relationships involving tourism at
heritage sites.
Keywords: Heritage conservation | Heritage tourism | The tourist economy | West Lake pattern |
مقاله انگلیسی |